the valentine 2012 edition

the Valentine 2012 editionTO S

Diamond Red Petit

Diamond Red Gsense

Diamond Red SuperbeDiamond Red Petit

Diamond Red Gsense

Diamond Red Superbe

Limited Availability

2,5CM

11,5CM

2,5CM

20CM

2,5CM

15,5CM

€ 7,95

€ 9,25

€ 8,50

For The Most LovingTime Of The Year...

For The Most LovingTime Of The Year...

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14

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Leg Avenue

Feelztoys

Index

Retro Pocket Rocket

Happy New Year!I hope you had a Merry Christmas, and enjoyed the New Year celebrations! So now it’s time to fill up the recycling container with empty champagne bottles, and put the boxes of Christmas decorations back in the attic, look back on the past 12 months, and prepare for the coming year. We are wondering what 2012 will bring us, and whether it will meet our expectations. But, more importantly, what do you think?

The past few years have been building up to something very special for our industry and next year, without a doubt, is the year of eroticism. We are well on the way to defining a new trend, where the borders of the erotic industry and the ‘mainstream’ market are becoming less well defined. Where writing about sex was, until recently, a taboo subject for all but a few publications. More and more of the glossy magazines are carrying articles relating to the most erotic positions, the latest toys, and sex tips for him and her. And it’s not even hidden amongst the stories and gossip - the big name titles such as Cosmopolitan, Marie Claire and Grazia are luring us on the shelves at the magazine kiosk with sexy phrases on the front cover.

The conclusion? Sex sells! Of course, we have known that for a long time, but now it seems that the rest of the world understands that erotic products are a way to increase turnover and improve profits. This more open attitude gives us a great opportunity as we should find, for example, that product promotion is much easier. And all the way from pro-duct and brand recognition to finding your store and purchasing, the consumer will feel more comfortable. In short, we are convinced that 2012 is the year of eroticism, and we are going to tell the world!

Here’s hoping all your erotic wishes come true in the coming year!

Rick ZwaanHead of Product Development

€ 20,50

4

5

€ 16,75

€ 16,75

12,5CM

2,5CM

13,5CM

9,5CM

2,5CM

9,5CM

10,5CM

4,5CM

2,5CM

1CM

Hot Massage Hearts Warming massage hearts for more

intimacy within seconds € 8,15

BlindfoldsBlindfold your partner and/or yourself to heighten

the rest of your senses. Surprise each other and give yourself up entirely to your partner € 5,25

8

KamasutraA joint adventure in search of

sensual pleasure! Throw the three dice and embark on your mutual

voyage of discovery € 5,85

KinkyPlay an exciting game with your

partner, throw the three dice and fulfill your secret fantasies € 5,85


Vibrating pleasure ringsThis ring provides pleasure for both

male and female partner, set of 3 € 8,15

9

EroticPlay a fun, naughty game with your partner! Throw the three dice and

experience some amazing, erotic moments € 5,85

RomanticPlay a romantic game with your partner,

throw the three dice and enjoy a wonderful, romantic evening together

€ 5,85

All dice sets come witha plush storage pouch


• Pink

• Pink

• PurPLe

• PurPLe

Tickle me gift setTickle each other’s fancy with

this set, consisting of handcuffs, a feather and blindfold € 10,50

Tease me gift setTease each other’s fancy with

this set, consisting of handcuffs, a feather and blindfold € 10,50

Rose petalsCreate the ultimate romantic

atmosphere with the rose petals. Surprise your partner by a path of rose petals. Spread them on the

bed. Or drop them in a warm bath and let the rose petals floating.

€ 4,55

10


Hot Delay SprayA cooling and soothing spray for external application in the male genital area, which can have a delaying effect.50 ML - € 9,50

€ 8,50

€ 3,95

€ 8,50

HEARTBEAT MASSAGERVIBRATING

Lavender Red

ENERGY BULLETSVIBRATING

USES 1 VIBRATING ENERGY BULLET (INCLUDED)MADE OF 100% SILICONE AND ABS PLASTIC

1CM

7,5CM

11

Hot Delay CremeA cooling and soothing creme for external application in the male genital area, which can have a delaying effect.50 ML - € 9,50

12

LoveringStout Penis with special expansion characteristics according to the progressive-telescopic principle.Content: 3 elastic rings of three sizes. each ring of progressive-telescopic expansion effect. Select the correct ring size. The ring must firmly surround the penis, but not strangle it.effect: The ring being pulled over, the penis gets more and more stout. It is, indeed stiff. Your partner will be surprised. €9,50

LargoLargo Massage cream for the Intimate Sphere of ManApplication: externally! A thin layer of the cream should be applied over the entire length of the penis and gently massaged into it with the finger tips. note! Before application, clean thoroughly with warm water and mild soap. 40 ML - € 12,25

MagnaphallA massage cream for the male private parts. It promotes hygiene, cleanses the penis, and evokes an eroticising penile odour. This can prevent unsatisfactory erection and intensifies the circulation. Instructions for use: Apply the cream to the whole length and circumference of the penis, massaging from the root to the tip. Magnaphall is pleasant to use and produces an eroticising odour.45 ML - € 12,25

Penis maximumFor hygiene and massage of the penis, cleaning in depth, and for intensification of the eroticising personal odour of the penis. Accompanied by more intense blood flow, easier stimulation of erectile tissue and can help prevention of poor erection.direction for use: Apply as much as possible to the whole length of the penis and rub in gently. direction of massage: from the root of the penis to the tip. Cleanses deep tissues, releasing the penile odour and has a Pleasantly stimulating effect. 45 ML - € 12,25

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Madame orgasm creamFor promotion of hygiene of the female genital tract, generating an attractive odour. Massaging the clitoris should be in the nature of “caressing and stroking”. This imparts a delightful erotic sensation to the clitoris. Intimate care can prevent difficulties of orgasm. 1 cm (½”) cream from the tube is sufficient. 18 ml - € 10,00

Potency glibberPotency boosting lubricating jelly, extra attractive extremely randy feeling.50 ML - € 9,75

Men stop-stopPenis hygiene with a cooling effect and an unusual perfume (not a penile odour). For sedation of the genital area and can prevent premature ejaculation.Application: rub in a quantity of cream the size of a pea.18 ML - € 10,00

Come inSuitable for use with all erotic and partner massage methodes. Lubricates for a long time.100 ML - € 3,85

Now Available

14

Contact your Account Manager for the availability of Leg Avenue and the new catalogueThe discount on the Leg Avenue collection varies from your regular discounts

Please contact your Account Manager for your personal discount

2 PC. Vixen set, includes satin striped underwire padded bra and matching g-string with bow detail.Available in size S, M and LFuchsia/Black - € 15,50

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M

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2 PC. Romance set, includes underwire garter dress with corset back and support boning, satin bow accents, and matching g-string.Available in size S, M and L - Black/Red - € 25,20

Deep-v sequin halter mini dress. Available in size S, M and L - Pink - € 22,40

2 PC. Striped fishnet halter mini dress with faux leather buckle detail and matching g-string.One Size - Pink/Blackl - € 13,20

Foil slinky asymmetrical mini dress with jewel shoulder strap and ruched side detail.Available in size S/M and M/L - Red - € 19,60

2 PC. Vixen set, includes satin striped underwire padded bra and matching g-string with bow detail.Available in size S, M and LFuchsia/Black - € 15,50

For France/ItaLy SaLeS contact StarnetStarnet SAS - 273 Rue de Hyères - Espace Ugo - Parc d’activité de La Millonne

83140 Six-Fours les Plages - FRANCE - Tél. : +33 494 980 377 - Fax : +33 494 980 375 15

S/MS

S

M/LM

M

L

L

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Now Available

Floral lace backless deep-v cap sleeve teddy.One Size - Black - € 8,90

2 Pc. Peek-a-boo lace triangle bra with contrast scalloped trim and matching panty. One Size - Black/Neon Pink - € 12,40

2 Pc. Floral lace deep-v lace up teddy and matching stockings.One Size - Black - € 12,40

2 PC. Sheer bra and crotchless panty set with satin ribbon detail and zig zag vinyl trim.Available in size S/M and M/L - Black/Pink - € 13,95



S/M M/L

Now Available

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2 PC. Darling demon, includes sequin flame detail halter dress and devil horn headband.Available in size S/M and M/L - Red - € 28,00

2 PC. Ruffle trimmed floral lace bikini top with satin bow accent and matching panty with tie accentAvailable in size S/M and M/L - Red/Pink - € 12,40

Floral lace backless deep-v cap sleeve teddy.One Size - Red - € 8,90

Valentine cat o’nine tailsBlack/Red - € 15,50



S/M

S/M

M/L

M/L

2020

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Valentine’s Day

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Statistically, at-home pregnancy test sales reach their zenith in the month following Valentine’s day as the consequences of all those romantic couplings are realized.

More people drink wine with their Valentine’s day dinner than drink champagne, which used to be considered a staple for this romantic holiday.

Saint Valentine’s Day, commonly shortened to Valentine’s Day, is an annual commemoration held on February 14 celebrating love and affection

between intimate companions. The day is named after one or more early Christian martyrs named Saint Valentine, and was established by Pope Gelasius I in 496 AD.

While women prefer to express their romantic feelings through a carefully-selected greeting card, men seem to prefer the traditional means. Husbands and boyfriends buy over seventy percent of all the flowers bought on Valentine’s day each year.

Valentine’s day traces its roots to an ancient pagan holiday called Lupercalia, in which men stripped naked, grabbed whips, and spanked young women in hopes of increasing their fertility.

According to condom giant durex, prophylactic sales are about 25 percent higher than usual on Valentine’s day. The reality is that men become awfully generous around February 14.

21

From 21st to 23rd January, Leg Avenue will be showing the full collection of sexy Lingerie, Hosiery, Burlesque-wear, Costumes and Shoes at the Salon

International de la Lingerie show in Paris. Various catwalk shows take place during the exhibition, and Leg Avenue have contributed 6 items to the lingerie

fashion section. The Leg Avenue team is ready to welcome all visitors to talk about the collection, which was launched in Europe last November. This is also the perfect opportunity to check out the look of the products as they are worn,

with several models wearing the designs on the booth. You can find us in Hall 1, Stand B63.

As a company we are very aware of the need to keep pace with technology, and we are keen not to miss opportunities, such as that offered by online sales. Scala Playhouse knows better than anyone how important this step is for the

development of the organization.

Behind the scenes, we have been working continuously to refresh, improve, and modernise our systems, and the Scala Playhouse website is one of the important results. You, as a customer, are now able to easily view the entire

collection and place your order online. In addition, you can download all brochures, catalogues and, of course, the monthly TOYS magazine via our

podcast.

Choose to subscribe, and you can automatically receive the latest updates during each synchronization.

The podcast is available for all Android users at :http://www.playhousebodycare.com/podcast

For more information go to: http://www.playhousebodycare.com/podcast/how_to_install_podcast.pdf

The preparations for the next installment of the Scala Fair are already in full swing! Make sure you have the dates in your diary/phone/iPad: 5th to 7th March 2012. As it

was for the 2011 fairs, we would like to welcome you to our purpose-built showroom in Almere, where you can check out the latest collections from all the top brands, and

interact directly with representatives from the manufacturers. Again, for 2012, we are introducing a new feature to the Scala Fair: You can register for workshops where we will have several keynote speakers, with essential information for businesses in the modern erotic industry. We will inform you of the extended registration procedure

soon.

Leg Avenue in Paris

The Digital Era

Scala Fair March

Pricelist Toys the Valentine 2012 edition

22The discount on the Leg Avenue collection varies from your regular discounts


Barcode Article Nr. Page Qty Description Euro

8713221351647 3006009895 2 Diamond Red Petit Vibe 7,95

8713221351678 3006009896 2 Diamond Red Gsense Vibe 9,25

8713221351685 3006009897 2 Diamond Red Superbe Vibe 8,50

0037588104011 3000008296 4 Man Eaters From Outer Space 20,50

0037588105018 3000008880 5 Retro Pocket Rockets Yellow/Red 16,75

0037588105025 3000008881 5 Retro Pocket Rockets Red/Silver 16,75

0716770066268 3002199010 6 Amour Hot Love Massagers 5,00

0716770066275 3002199020 6 Amour Tempt&Tease Romance Kit 7,20

0716770066282 3002199030 6 Amour Playful Massager Romance Kit 10,50

0716770066312 3002199040 7 Amour Be Mine Cuddle Massage Kit 14,30

0716770066305 3002199050 7 Amour Hollywood Housewife Kit 14,90

8717903270646 3009120020 8 Loverspremium Blindfolds 5,25

8717903270639 3009120019 8 Loverspremium Hot Massage Hearts 3P 8,15

8717903270608 3009120016 8 Loverspremium Dice Game Kinky 5,85

8717903270622 3009120018 8 Loverspremium Dice Game Kamasutra 5,85

8717903270592 3009120015 9 Loverspremium Dice Game Romantic 5,85

8717903270615 3009120017 9 Loverspremium Dice Game Erotic 5,85

8717903270653 3009120021 9 Loverspremium Pleasure Rings 3Pcs 8,15

8717903270684 3009120022 10 Loverspremium Tickle Me Gift Set Pink 10,50

8717903270875 3009120023 10 Loverspremium Tickle Me Gift Set Purple 10,50

8717903270882 3009120024 10 Loverspremium Tease Me Gift Set Pink 10,50

8717903270899 3009120025 10 Loverspremium Tease Me Gift Set Purple 10,50

8717903270585 3009120014 10 Loverspremium Rose Petals Red 4,55

8713221351814 3006009990 11 Heartbeat Massager Lavender 8,50

8713221351821 3006009991 11 Heartbeat Massager Red 8,50

8713221356161 3006009918 11 Vibrating Energy Bullets 4 Pack 3,95

4042342002096 3100003992 11 Hot Delay Creme 50 ML 9,50

4042342002102 3100003993 11 Hot Delay Spray 50ML 9,50

4026666201007 3100000318 12 Maximum Cream 12,25

4026666206002 3100000317 12 Magnaphall Cream 12,25

4026666223009 3100000320 12 Largo Cream 12,25

4026666211907 3000000819 12 Lovering 9,50

4026666226901 3100002584 13 Potency Glibber, 50 ML 9,75

4026666304111 3100002676 13 Come In Aloe Vera 100 ML 3,85

4026666203001 3100000323 13 Madame Orgasm Cream 10,00

4026666504009 3100000319 13 Men Stop Stop Cream 10,00

0714718418520 3240030501 14 La Vixen Set S Fuschia/Black 15,50

0714718418537 3240030502 14 La Vixen Set M Fuschia/Black 15,50

0714718418544 3240030503 14 La Vixen Set L Fuschia/Black 15,50

0714718430218 3242080302 15 La Foil Slinky M/L Red 19,60

0714718430201 3242080306 15 La Foil Slinky S/M Red 19,60

0714718430133 3242070501 15 La Deep-V Sequin Halter Mini S Pink 22,40

0714718430140 3242070502 15 La Deep-V Sequin Halter Mini M Pink 22,40

0714718430157 3242070503 15 La Deep-V Sequin Halter Mini L Pink 22,40

0714718416984 3242020500 15 La Striped Fishnet O/S Pink/Black 13,20

0714718416977 3242020300 15 La Striped Fishnet O/S Red/Black 13,20

0714718419466 3242270101 15 La Underwire Dress S Black/Red 25,20

0714718419473 3242270102 15 La Underwire Dress M Black/Red 25,20

0714718419480 3242270103 15 La Underwire Dress L Black/Red 25,20

0714718423272 3240040106 17 La Sheer Bra S/M Black/Pink 13,95

0714718423289 3240040107 17 La Sheer Bra M/L Black/Pink 13,95

0714718433066 3243320100 17 La Peek-A-Boo O/S Black/N.Pink 12,40

0714718433004 3240730100 17 La Floral Lace O/S Black 12,40

0714718434469 3240750100 17 La Floral Lace Backless O/S Black 8,90

0714718448848 3245030030 19 La Valentine Cat O/S Black/Red 15,50

0714718448893 3242730306 19 La Ruffle Trimm Floral S/M Red/Pink 16,30

0714718448909 3242730307 19 La Ruffle Trimm Floral M/L Red/Pink 16,30

0714718448886 3240750300 19 La Floral Lace Backless O/S Red 8,90

0714718435480 3241700006 19 La Darling Demon S/M Red 28,00

0714718435497 3241700007 19 La Darling Demon M/L Red 28,00

Pricelist Toys the Valentine 2012 edition

PLAce yOur Order AT www.ScALAPLAyhOuSe.cOmScala/Playhouse, rondebeltweg 2, 1329 BA Almere, The Netherlands

Phone: +31 (0) 36 521 9000 Fax: +31 (0) 36 521 9001 e-mail: [email protected] www.scalaplayhouse.comerrors and Omissions excepted 23

DISCONTINUING PRODUCTS - LIMITED STOCK

Barcode Article Nr. Description Euro

7350020310614 3100003071 Viamax Pure Power 2 Pack 6,05



8713221037442 3210110100 Stocking Sheer With Lace Top 6,30

8713221037459 3210110300 Stocking Sheer With Lace Top 6,30

8713221037428 3210120100 Stocking Sheer With Red Lace Top 6,30

8713221037435 3210120300 Stocking Sheer With Black Lace Top 6,30

8713221037398 3210150100 Stocking Sheer With Beaded Trim Top 3,00

8713221037404 3210150200 Stocking Sheer With Beaded Trim Top 10,90

8713221056047 3220370100 Fishnet Dress+String+Gloves Black 12,60

8713221056061 3220370300 Fishnet Dress+String+Gloves Red 3,00

8713221051066 3220500100 Suspender Tights Fishnet Black 8,40

8713221051073 3220500200 Suspender Tights Fishnet White 2,50

8713221051080 3220500300 Suspender Tights Fishnet Red 2,50

8713221051257 3220520100 Stockings W. Print Lace Top Black 2,00

8713221051264 3220520200 Stockings W. Print Lace Top White 2,00

8713221051271 3220530100 Stockings W.Stone+Print Lace Top Bl 2,00

8713221051288 3220530200 Stockings W.Stone+Print Lace Top Wh 7,60

8713221051295 3220540100 Tights W.Diamond On Back Seam Fish. 2,00

8713221060464 3220550100 Stockings W. V-Shape Lace On Back 2,00

8713221060563 3220570100 Lace String W. Open Front&Back 8,55

8713221060587 3220580100 Catsuit Big Fishnet Open Crotch Bla 8,55

8713221069832 3220600100 Lace Short W. Lace Up Back Black 7,60

8713221069849 3220600300 Lace Short W. Lace Up Back Red 7,60

8713221069955 3220670100 Fishnet Suspender Tights Black 6,25

8713221069962 3220670300 Fishnet Suspender Tights Red 6,25

8713221069986 3220680100 Fishnet Stockings With Back Seam Bl 6,25

8713221070005 3220680200 Fishnet Stockings With Back Seam Wh 6,25

8713221069993 3220680300 Fishnet Stockings With Back Seam Re 1,50

8713221070029 3220690300 Lace Suspender Tights Red 7,60

8713221070050 3220720100 Lace Catsuit W. Cut Outs Black 9,45

8713221070067 3220720300 Lace Catsuit W. Cut Outs Red 9,45

8713221070081 3220740100 Fishnet Stockings Black 1,50

8713221070098 3220740500 Fishnet Stockings Pink 1,50

8713221042712 3262620200 Stockings White With Bow 6,30

8713221037022 3282960100 Catsuit Open Crotch Xx V Front Fish 8,55

8713221036988 3283500100 Catsuit Open Bust+Crotch Fishnet 7,60

8713221037046 3283780100 Catsuit Long Sleeve V-Front Fishnet 7,60

8713221036995 3286720100 Catsuit Open Crotch+Hips Fishnet 7,60

8713221037008 3286720300 Catsuit Open Crotch+Hips Fishnet 7,60

8713221042705 3286990100 Catsuit Halter Open Back Rose Black 8,55

8713221037060 3287280100 Catsuit Lace Up Back Fishnet 7,60

8713221037053 3287280300 Catsuit Lace Up Back Fishnet 7,60

8713221037039 3287750100 Catsuit Lace Up Front Rose 10,75

8713221037015 3289330100 Catsuit V-Back Open Crotch Fishnet 7,60

8713221037374 3290230100 Stocking Fishnet With Lace Top 5,40

8713221037381 3290230300 Stocking Fishnet With Lace Top 5,40

8713221037350 3292170100 Stocking Mock Lace Up Sheer 7,25

8713221037411 3292180100 Stocking Stripe With Lace Top 9,30

0603912230543 3000007963 Ff Flashing Ball Gag 7,65

0603912248562 3000007825 Ffs Cock&Balls Strap Bl/Red 5,75

0603912251210 3000007916 Ff Fun Feathers (24/Display) 37,60

0603912286830 3000008348 Ff X-Pastie And G String Red 5,90

0603912248166 3000007862 Ffs Pink Cheetah Bondage Kit 30,10

0603912266092 3000008128 Ff Deluxe Douche Enema System 17,65

0603912264562 3000008125 Ff Mr Big Hollow 8” Strap O 25,85

0603912261486 3000008817 The Gaper Masturbator 59,00

Scala/Playhouse, rondebeltweg 2, 1329 BA Almere, The NetherlandsTel: +31 (0) 36 521 9000 Fax: +31 (0) 36 521 9001 e-mail: [email protected] www.scalaplayhouse.com

ZBF Vertriebs-Gmbh, hagenauer Straße 1b, 65203 wiesbaden-Biebrich, deutschlandTel: +49 (0)611- 26 09 - 0 Fax: +49 (0)611- 22 38 7/+49 (0)611- 26 01 72 e-mail: [email protected] www.zbf-deutschland.de

Scala uK, unit #6, roman way, coleshill, Birmingham, B46 1hGTel: 01675 430300 Fax: 01675 430444 e-mail: [email protected] www.scalaplayhouse.com

JANuArI 20129903000430

the valentine 2012 edition

Documents