the iron cage of the information society
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Information, Communication & Society
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The iron cage of the information society
Frank Webster & Kevin Robins
To cite this article: Frank Webster & Kevin Robins (1998) The iron cage of the informationsociety, Information, Communication & Society, 1:1, 23-45, DOI: 10.1080/13691189809358952
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THE IRON CAGE OF THEINFORMATION SOCIETY
Frank WebsterOxford Brookes University, UK
Kevin RobinsUniversity of Newcastle, UK
AbstractThis paper offers an analysis and critique of recent thought about the 'informa-tion society'. It identifies two phases of futurism, the first a technologicalenthusiasm that characterised the early 1980s, the second, in the 1990s, whichemphasises the transformative capacity of information itself.
The second phase is examined at some length, focusing on the concepts of'symbolic analysts' and 'informational labour' in the writing especially ofRobert Reich and Manuel Castells. In current theory, information has been pro-moted to centre stage of economic affairs. A new intellectual agenda has beencreated, centring on features such as globalisation, the spread of networks, flex-ibility, and the crucial role of educated labour. Three key aspects are identified:the death of communism and the triumph of capitalism, the re-emergence ofmeritocratic ideas, and the depiction of new class structures based on informa-tion. These are queried by empirical analysis of stratification trends and evi-dence from social history. Finally, it is argued that informational developmentsperpetuate processes of rationalisation and control, extending them in wayswhich might be seen in terms of 'New Enclosures'.
Keywords
information, Castells, symbolic analysts, informational labour,
rationalisation
I N T R O D U C T I O N
Does something exist, not in outer space but in the world and affairs of men on earth,
which has not even a name?
Hannah Arendt (1961)
It has become commonplace to observe that we are going through a period of
rapid and intensive change. It is frequently argued that this last quarter of the
twentieth century is without precedent in the scale and scope of historical
transformation. The only certainty for the future, we are told, is that it will be
very different from today. Over the past two decades, a recurrent emphasis has
Information, Communication ^Society 1:1 /Spring 1998 23^4-5 1369-118X © Routledge 1998
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been placed on information and communications technologies as the chief
motor of change. Everyone is making ready for the 'second industrial revolu-
tion' that is being brought about by computerisation, and which, we are told,
will turn the world upside-down. We are encouraged to have faith in what must
be a progressive development. We are told to adapt to the new circumstances,
and to look to the future with renewed expectations. Who would want to stand
in the way of a new technological order and all that it makes possible?
In fact, it is possible to identify two phases of technological futurism. The
first, which came to prominence in the early 1980s, extolled the virtues of
the 'mighty micro', which had emerged from 'Silicon Valley', and foretold
the bountiful consequences of the 'information technology revolution'. For
a while the bookshops were awash with titles such as The Information
Technology Revolution, The Microelectronics Revolution, and The Coming of the
Chip. There was a sense of cataclysmic upheaval associated with the idea of not
just technological but also social revolution. In one respect, this manifested
itself in scenarios of social catastrophe, with the belief that millions of jobs
would me wiped out by the 'mighty micro'. In another, there was the sense
of possibilities, even of Utopian possibilities, with talk of how the new tech-
nologies could bring a leisure society into existence. In both cases, however,
it was a case of governments having to adapt their policies retrospectively, to
deal with the unanticipated and unruly consequences of technological
upheaval.
The second phase of technological futurism took shape during the 1990s, when
initiates began to talk of the Internet, cyberspace and virtual reality.This decade's
popular titles advertised the themes: Being Digital, The Road Ahead, and The
Communications Miracle were characteristic. Now it was argued that the real revo-
lution came from the convergence of computers with new telecommunications
networks.The emphasis also began to shift from a preoccupation with technology
to a concern with information and communication. Commentators increasingly
began to talk of the 'information society' or 'informational capitalism', where
information takes precedence over mere technology. At the same time, govern-
ments began to take a more worldly and proactive stance, recognising the
centrality of information activities and products to the wealth of nations. They
accommodated themselves, that is to say, to the new realities of global capitalism.
And with the recognition of how the new information technologies were permit-
ting the creation of new transnational, and even world, markets, the so-called
information revolution came to be associated with the burgeoning corporate
ideology of globalisation. As one enthusiast has put it, 'the convergence of com-
puters and telecommunications has made us into a global community, ready or
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THE IRON CAGE OF THE INFORMATION SOCIETY
not' (Wriston 1997: 175). The road ahead was to be along the information
superhighway that would provide the central 'infostructure' (Connors 1993) of
the new capitalist order, and the idealised future was now a function of success
in the global economy.
The emphasis has shifted, the confidence has risen, but the faith in technol-
ogy has remained constant. Do you believe it? Can the meaning of the infor-
mation society be as simple and hopeful as this scenario makes out? We think
not. What we want to argue in the following discussion is that there is another
way of thinking about the contemporary significance of information. This
approach does not look for what is new in the imagined information revolution
(though, of course, it must recognise that there are some very significant inno-
vations), but considers the information society in terms of a historical continu-
ity. To believe that this promised future is really new you would have to disavow
your knowledge of the history of capitalist enterprise. And you would have to
blind yourself to the economic and social order in which you are now living. But
if you can look clearly and lucidly, then surely you will be struck by how much
of the supposedly new is perpetuating the past. There is already a long history
of the mobilisation of information and communications resources for commer-
cial and political objectives (Webster and Robins 1989).
Thus, while new developments in software engineering, remote sensing
or biotechnology may excite many commentators today, there are obvious
examples of equally important knowledge businesses developing early in this
century. Anthony Giddens (1985: 237) observes that it was during the First
World War that we began to see 'the integration of large-scale science and
technology as the principal medium of industrial advancement'.
Petrochemicals, pharmaceuticals, aerospace and electrical engineering are all
industries with roots in the early decades (and previous) of this century.
Knowledge-based developments such as solid state physics, nuclear energy,
radar, the jet engine, plastics, and television have been important industrial-
ly, and, indeed, in everyday life, from at least the inter-war period. Or, to take
another example, the great emphasis now being put on the novelty of new
communications technologies, and particularly the Internet, also seems mis-
placed. David Edgerton (1997: 15) makes a good point when, commenting
on the hype surrounding the so-called communications revolution, he remarks
that 'the idea that the world was shrinking in time and space was not even
original when applied to aviation before the great war'. The currently new
technologies are only continuing what was inherent in early twentieth-century
communications technologies.
In seeking to re-describe the developments associated with the information
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FRANK WEBSTER & KEVIN ROBINS
society from the perspective of continuity, we shall have to consider them, not
in terms of what the new info-culture is telling us about their future potential
and possibilities, but, rather, in terms of what it represses and disavows about
their historical reality. We must take account of the blindness that seems to be
constitutive of the progressivist vision. We shall be concerned, then, with what
the techno-visionaries cannot, or will not, see.
SYMBOLIC ANALYSTS AND INFORMATIONALLABOUR
Those who are convinced that information is set to transform the world have
put particular emphasis on the rapid expansion of informational labour. The
escalating logic of the information society is, they argue, creating and promot-
ing the significance of this new kind of high-level employee who, as a conse-
quence of new information and communication skills and access, is in the
process of becoming the central wealth-creator in the emerging social order.
We should expect this new informational elite to progressively take over the
reins of established businesses, which they will then radically transform. But,
even more crucially, we should take note of how they are now devoting their
technological and managerial skills and expertise to new ways of creating
wealth in the new information- and knowledge-intensive industries that will
develop in the future as a consequence of the new global information infra-
structure. Across the economy, the growing functions of information process-
ing and management are held up as the new and powerful key to the future
wealth of nations. And what is significant, we suggest, is the overwhelming con-
sensus that there now is on this matter.
Of course, this is not an entirely new agenda. In Britain, the message
regarding the novel contribution of information and knowledge to the
economy was already being articulated by Tom Stonier, who published
The Wealth of Information as early as 1983. Also important amongst the early
tracts propagandising on behalf of the knowledge society were the popular
writings and speeches of Alvin Toffler. Indeed, they remain extremely influen-
tial in both business and political circles. In his most recent futurist tome,
Tower shift (1990), Toffler identifies what he calls the 'highbrow' firm as the
model corporation of the future. It is, he says, one which owes its success to the
'intelligence' it invests in its goods and services, and, moreover, it is one in
which the new knowledge class—what Toffler calls the 'cognitariat'— will become
increasingly dominant, as we shift rapidly towards the coming 'knowledge
society'. Another militant advocate of the knowledge revolution during the
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THE IRON CAGE OF THE INFORMATION SOCIETY
1980s was the American business consultant and guru, Peter Drucker.
Drucker has consistently put the same emphasis on the strategic importance of
information and knowledge, repeating his essential message once again in his
most recent book, Post-Capitalist Society (1993). Land, labour and capital remain
important, says Drucker, but in contemporary societies it is knowledge that is
increasingly the 'central resource' of the economic system. And it is the knowl-
edge experts, whose trained knowledge is the key to corporate success, who are
becoming the new elite. For Drucker, the rise of the knowledge class is set to
transform society in quite fundamental ways, giving rise to the new social order
he calls 'post-capitalist society'.
Besides these popular and propagandising texts, there were also more sus-
tained attempts to understand what were perceived to be major economic and
social transformations taking place in the 1980s. The terms of the debate at that
time were very much set by Daniel Bell's influential thesis on The Coming of Post-
Industrial Society (Bell 1973). Both Fred Block (1990) and Larry Hirschhorn
(1984), for example, identified developments towards the informatisation of
work, making the case that production systems were increasingly designed to
provide 'cybernetic feedback' to operatives. Workers consequently had to have
the necessary skills to understand complex information systems and to be able
to rectify faults and re-orient production when necessary. Both writers laid
stress — along with the much quoted Soshana Zuboff (1988) — on the upgrading
of employees, who must constantly, and as a matter of routine, develop their
informational skills so as to be able to adapt to a constantly changing situation.
And both saw these developments in terms of a major economic and social
transition. Block wrote of 'post-industrial possibilities', and Hirschhorn
invoked the possibility of'post-industrial technology' leading to an era 'beyond
mechanisation'.
What was apparent in most of the analysis written in the 1980s was this sense
of a major, and potentially cataclysmic, transformation in economic and social
life. There was the belief that a new order was coming into being, founded on the
new microelectronics technologies, and there was a sense of uncertainty and
anticipation about what this coming order would bring. For some it meant
turbulence and turmoil, while for others there were new possibilities for a bet-
ter kind of society, or even a new kind of society. Whilst elements of this post-
industrial futurism have persisted into the 1990s, there has been, during the
course of this decade, a significant shift in the approach to the new technologies.
There is now less emphasis on the technology and its implications for the
future, and a great deal more interest in information and its value as a compet-
itive resource in the present. We may consider this in terms of the emergence
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FRANK WEBSTER & KEVIN ROBINS
of a new realism and pragmatism in the information society agenda. The over-
riding concern is now with mobilising information resources for both corpo-
rate success and national advantage. And the concern is increasingly with how
these old and familiar agendas can be sustained in the new competitive envi-
ronment associated with economic globalisation.
A good example of the new business-like orientation is Lester Thurow's
best-selling The Future of Capitalism (1996). HereThurow argues that shifts in
what he refers to as five * economic tectonic plates' are bringing about change
in the economic and competitive environment of advanced societies. One such
tectonic shift involves the spread of'man-made brainpower industries'. These
are enterprises that are successful because they revolve around knowledge,
which, as Thurow predictably argues, 'has become the only source of long-run
sustainable competitive advantage' — he points to biotechnology as an instance
of such a 'brainpower' business. But Thurow's perspective is no longer quite that
of the older generation of post-industrial futurists. He is not invoking a new
social order in the future, but is concerned far more with the conditions of con-
temporary enterprise and competitiveness. And he is at pains to stress that it is
pre-eminently the great shift associated with globalisation (another of his 'tec-
tonic plates') that is massively promoting informational work — since 'those
with the skills to put the necessary World Wide Webs of skill together are apt to
be the highest paid of the knowledge workers — the elite of the elite' (Thurow
1996: 75). The point is that it is the new competitive environment of the glob-
al economy that is now turning information into such a crucial resource, and
even weapon, in the contemporary world.
The clearest and most incisive statement of this information entrepreneurial
vision for the era of globalisation, however, has been made in the influential
writings of the Harvard political economist and former US Secretary of Labor,
Robert Reich (1992). Reich is most explicit in linking the emergence of this
new informational labour market with the new forces of globalisation. He
makes the argument that, as a consequence of the compelling logic of global-
isation, it is no longer feasible to conceive of an independent and distinct
national economic entity; the processes of globalisation have been rapidly
diminishing the economic sovereignty of the nation state, and the days when
national companies produced largely in the national territory with predomi-
nantly national labour are now gone. Thus, says Reich (1992: 8), 'as almost
every factor of production — money, technology, factories, and equipment —
moves effortlessly across borders, the very idea of an American economy is
becoming meaningless, as are the notions of an American corporation,
American capital, American products, and American technology' (cf. Wriston
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THE IRON CAGE OF THE INFORMATION SOCIETY
1992). Economic activities are now organised at a global scale. What we now
have to recognise, Reich argues, is the global movement of capital and invest-
ment, nowadays crossing the world in massive volume and at a bewildering
pace (in excess of one trillion dollars per day are now traded in foreign cur-
rencies) . Production is now a world-wide activity, with components designed in
one place, manufactured in another (and increasingly it is in many others) and
finally assembled only in a 'country of origin', and then distributed according to
the organisation of global-regional markets.
So, according to Reich, economic activity is increasingly pursued irrespec-
tive of national frontiers and attachments. Economic relations are seen as being
held together now by a complex 'global web' of relationships within and across
corporate organisations (owned by myriad and dispersed shareholders). Reich
then goes on to link this transformation in corporate organisation to a signifi-
cant change in employment activity and identity, arguing that economic activi-
ty has been transformed in such a way as to enhance, quite dramatically, the role
of particular types of occupations, which he designates as those of a new class
of'symbolic analysts'. They are highly-educated workers, in command of such
key skills as conceptual abstraction, systems thinking, experimentation, and
collaboration.They are problem-identifiers, problem-solvers, and strategic bro-
kers, and they work in occupations such as banking, law, engineering, comput-
ing, accounting, media and management. They are information and knowledge
specialists who are continuously engaged in 'managing ideas', and who possess
the 'intellectual capital' that will be crucial for success in twenty-first century
capitalism. 'Symbolic analysts', says Reich (1992: 178), 'solve, identify, and bro-
ker problems by manipulating symbols'. The key work now being performed
within the new global corporations is being undertaken by such workers,
organised into self-motivated and non-hierarchical teams, allied around partic-
ular projects and connected through a dense web of networks. The symbolic
analysts, who now constitute some 20 per cent of the global workforce, are
seen as fundamental to the new 'enterprise networks' of the knowledge-based
corporations that are coming to predominate on the world stage.
Reich makes particular note of how 'the new global sources of their
economic well-being have subtly altered how [the symbolic analysts] under-
stand their economic roles and responsibilities in society', and he gives partic-
ular significance to the way in which 'symbolic analysts have been seceding from
the nation' (Reich 1992: 252). The new corporate networks increasingly
disregard national borders, and the new informational culture is being consti-
tuted in terms of an emergent cosmopolitan community and identity. But that does
not mean that the work of nation states is finished. They continue to have
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FRANK WEBSTER & KEVIN ROBINS
responsibilities towards their citizens, and must intervene in the global econ-
omy in order to maximise national advantage. Whilst they may be increasingly
global in their orientation, Reich is aware that the symbolic analyst class is dis-
proportionately represented in the metropolitan centres, which, thanks to the
investments made in higher education systems, are producing 'symbolic ana-
lysts' in large numbers. What governments (that is to say, Western govern-
ments) need to do, Reich advises, is to ensure the continuing high-quality out-
put of symbolic analysts from their universities. And then they have to work the
trick of ensuring a commitment from these new mobile workers to the nation
state that has supported their development.
It is not Reich's political wager which most interests us here, but simply the
emphasis he places on the category of symbolic analyst and on the centrality of
information and knowledge workers to contemporary economic activity. Reich
is by no means alone in this line of argument. We should also refer here to the
other major account of global information capitalism. In The Rise of the Network
Society (1996), Manuel Castells proceeds, albeit from a more radical perspec-
tive, along very much the same conceptual route as Reich.Thus he describes the
emergence of the 'horizontal corporation', designed to meet the challenges of
globalisation. Through this term, Castells is seeking to describe the 'transfor-
mation of corporations into networks' (Castells 1996: 115), a process of trans-
formation in which the key players are those who are infused with 'the spirit of
informationalism' (ibid.: 195) and are consequently at ease with the networking
activities that will be fundamental to global economic success.
These new networkers constitute what Castells refers to as 'self-program-
mable labour', making up a new labour force that is highly educated, flexible,
and able to learn and re-learn wherever and whenever necessary. The key thing
is not the possession of a particular set of skills, but rather the capacity to
acquire the appropriate skills when and where they are needed. Castells esti-
mates this category of information occupations — he calls it 'informational
labour' — to be some 30 per cent of the workforce in OECD nations, but the
crucial point is that he too, like Reich, regards these workers as the vital wealth-
creators of 'informational capitalism' (distinguishing them from what he calls
'generic labour' — which is declining, is easily mechanised, static and incapable
of the fast changes a globalised economy demands).
In reaction, no doubt, to earlier accounts that afforded too much emphasis
to the technology, the recent work of both Robert Reich and Manuel Castells
puts primary emphasis on the transformative capacities of information itself. As
Castells (1997a: 15) expresses it, 'the Network Society is not produced by
information technology' (though, at the same time, it should be recognised that
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THE IRON CAGE OF THE INFORMATION SOCIETY
Castells' idea of an 'informational mode of development' does also sustain a
strong technological determinism, with its understanding of technology as
socially neutral, while at the same time the major factor causing social change
(see Webster 1997)). What is emphasised is the singular role of'symbolic ana-
lysts' in the era of globalisation and in the circumstances of a 'network society'.
This new and growing breed of highly educated problem-solvers — with their
skills of effective communication, clear analysis, abstract thinking and strategic
planning — is granted tremendous authority in the era of informational capital-
ism. The new age is now recognised through the changed characteristics of its
occupational structure, with a key concern on the capacity of the education sys-
tem to function as the supplier of quality informational labour. It is a far more
worldly and pragmatic agenda than that of the 1980s.
THE NEW AGENDA
Despite important differences of emphasis between the agendas of the 1980s
and the 1990s, there is also a significant continuity. If there is a shift from
privileging the hardware to privileging the software, there is a general agree-
ment on the fundamental idea that information has moved to the centre stage
of economic (and other) affairs today. What also seems remarkable to us is the
high degree of unanimity that has developed in contemporary accounts, which
all seem to follow much the same line of reasoning. Let us now try to briefly
identify what we consider to be the new orthodoxy concerning globalisation
and information. The argument that is generally put forward runs roughly as
follows:
1 The logic of globalisation, which has brought about a decline in the signifi-
cance of the nation state, has led to radical transformation of world markets
and to heightened competition between corporations operating across the
world.
2 As a consequence of these processes of globalisation, corporations are driven
to create new organisational and operational structures, with an emphasis on
'flexibility' and 'connectivity'.The emphasis shifts towards the construction
of networks, both within and between organisations. Thus, Castells (1997a: 8)
refers to the rise of the 'network enterprise', which is constituted from 'the
specific set of linkages between different firms or segments, organised ad hoc
for a specific project, and dissolving/reforming after the task is completed'.
This is the new ground of competition.
3 Global competition has led to a shift away from mass- and towards high-value
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FRANK WEBSTER & KEVIN ROBINS
goods, and involves such objectives as the creation of specialised markets, the
perpetual design and development of new products, and an increased cultur-
al and aesthetic contribution to augmenting the symbolic value of products.
This stimulation of innovation and differentiation in both commodities and
services in turn puts a premium on the knowledge and information input to
economic activities.
4 In combination, the above factors result in the privileging of certain kinds of
work — those, particularly, which can provide higher added value to products
and services through scientific excellence, creative inputs, financial acumen,
design intensity, communications expertise, cultural manipulation, packag-
ing, etc.
5 What all these jobs have in common is their high information and knowledge
base. They constitute the occupational categories of the new class of symbol-
ic analysts. They all involve the possession of high-level competences and
transferable skills, affording the capacity to be flexible and adaptive in the
face of ever changing circumstances. Symbolic analysts tend not to occupy
permanent positions in a solid corporate bureaucracy, but are capable of
moving around from project to project, drawing on their extensive networks
and knowledge bases to ensure adaptability (being a symbolic analyst
involves constructing a 'portfolio' career, one that is self-designed, rather
than simply fitting into the bureaucratised position provided by the old-style
corporation).
6 The skills of the symbolic analyst class depend on qualification through high-
level educational attainment. For this reason education, and particularly
higher education, becomes increasingly integral and functional to the global
economy (Brown and Scase 1994, 1997). Note, for example, Reich's (1992:
238—9) observation that a 'world-class university and an international airport
combine the basic rudiments of global symbolic analysis — brains, and quick
access to the rest of the world'. The needs of the global information econo-
my are thus forcing the development of the 'post-modern' university, where
established knowledge is overturned and new disciplines and sub-areas are
being developed at breakneck speed, and where the stress is increasingly on
'performativity' rather than on such antique values as 'culture' or 'truth'
(Scott 1995). The emphasis within universities in the advanced economies
shifts, accordingly, away from specific abilities, towards 'transferable skills' —
those generic capacities of abstraction and analysis, team-playing and self-
starting, adaptability and entrepreneurialism, and so on, that are regarded as
crucial to the elite labour power of the new global economy.
This, we argue, now constitutes the broad consensus concerning the condition
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THE IRON CAGE OF THE INFORMATION SOCIETY
and direction of contemporary societies, defining the context for future eco-
nomic and political strategies. Of course, we still frequently hear the enthusi-
astic discourse of technological and post-industrial revolution — for this contin-
ues to have a strong rhetorical appeal, with its promise of a new social order
(the uninterrupted success of AlvinToffler bears witness to this appeal). But the
new agenda — which is also the new orthodoxy — is for the most part a more
realistic and pragmatic accommodation. There is an acceptance of the funda-
mental logic that has shaped the modern era. Commentators such asThurow,
Reich, and Castells, from their rather different perspectives, all make it very
clear that it is the dynamic of capitalism that is shaping the contemporary agen-
da, acknowledging that it is more vigorous and virulent than ever in its new
global form.Thurow and Reich signal the importance of competitive and entre-
preneurial values and objectives in the titles of their recent books — The Future
of Capitalism and The Work of Nations: Preparing Ourselves Jor 21st Century
Capitalism. Castells, from his more critical perspective, makes clear that 'in its
current manifestation [the network society] is a capitalist society', acknowl-
edges that, as such, it 'opens up an extraordinary potential for solving our prob-
lems', but then recognises the need for 'social controls [to] check the forces of
unfettered market logic' (Castells 1997a: 15, 7).
So, no brave new world. No social revolution through technological revolu-
tion. No future leisure Utopia. What the new realism wants us to recognise is
that it is very much business as usual — all we should expect are some material
benefits, if we work hard and compete keenly, from the new global capitalist
order. And what it wants to emphasise is the growing centrality of information
to that endless task of working and competing — information is valuable pri-
marily as a global competitive resource.
What does the new agenda amount to, then? First, there is now the simple
acknowledgement that capitalism has won the long battle with communism,
and with it the recognition that there is no longer any credible alternative to the
market economy. Today, proclaims Thurow (1996: 5), '"Survival of the fittest"
capitalism stands alone. There is no alternative'. Castells (1997b) accepts that
'for the first time in history, the whole planet is organised around a largely com-
mon set of economic rules', pointing out that this new global manifestation rep-
resents a 'hardened form of capitalism in its goals, but . . . is incomparably
more flexible than any of its predecessors in its means'. The future, then, can
only be about which variant of global and informational enterprise — east Asian,
European or American — will operate most effectively and aggressively in the
new conditions of accumulation.
Second, there is a recognition — it is an accepting, and often idealising,
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recognition — that the changing occupational structures of informational capital-
ism, which are now pushing symbolic analysts to the fore, are at the same time
putting into place the basis of a new meritocracy. The future, it is said, lies with
those who are able, through the combination of ability and effort, to acquire the
key informational skills and competences. Position, power and reward will, and
should, come by virtue of possession of the new intellectual capital. And this
intangible capital is not just a matter of labour skills in the old sense: now it has a
far more capacious range, encompassing social skills too. Thus, in his praise of the
information specialists who now occupy the key roles in today's 'flat' organisa-
tions, Francis Fukuyama (1997) observes that they must also possess 'social cap-
ital' , by which he means the 'trust' relations which are crucial to getting things
done most effectively in an economic environment characterised by flexible pro-
jects and alliances. In Fukuyama's view, this social capital — involving strong pro-
fessional commitments and high ethical standards — is absolutely crucial to the
functioning of global organisational networks. This new elite is supposedly inau-
gurating a new ethos within entrepreneurial culture.
The identification of this new elite has significant political implications.
There is a growing belief that, with this transformation in occupational struc-
ture, the stratification system of capitalism is at the same time being funda-
mentally changed. Once again (as in the 1970s), it is argued that the old
division between capital and labour, which formed the basis of the antagonistic
class structure and constituted the basis for competing political ideologies, is
now being undermined. Thus, in what is surely the most comprehensive exam-
ination of the 'Information Age', Manuel Castells argues that, while entrepre-
neurs are indeed in evidence today, a distinctive capitalist class, in the sense of
an identifiable group of powerful property owners, is not — even though
capitalism continues to exist in the form of what he calls a 'faceless, collective
capitalist' system (most evident in the case of global financial markets). There is
the gathering sense, then, that the new class of symbolic analysts has taken over
the reins of corporate (and other) endeavour (it is, indeed, reminiscent of the
old idea — developed by the post-industrial theories of Touraine and Bell — of a
'new class' that allegedly owes its position to education, expertise and the cen-
trality of knowledge). And, concomitantly, there is the expectation that the old
capitalist class must wither away, to be replaced by those who run corporations
by virtue of their knowledge — for what would be the function of such an
anachronistic class in the new era? Castells also goes on to argue that the old
working-class organisations are being displaced, top, in favour of new social
movements, such as feminist and environmental groups — which, he argues, are
more in tune with the new network culture. To function at all in the global
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information economy it seems that it is necessary to adapt to the logic of the
'network enterprise' and the 'network society'.
But, of course, what also has to be taken into account is the reality that many
— a great many — cannot and will not succeed in plugging themselves into the net-
work society. The dilemma is that those who were once regarded as the sources
of wealth in the capitalist system are now regarded as marginal to requirements
(incompetent as workers and irrelevant as consumers). Both Reich and Castells
acknowledge the problem of the leftovers — the routine producers (Reich) or
generic labour (Castells) — in the new order, those who are threatened by the
demands of the new flexible capitalism. This issue is projected as the problem of
the information underclass. How will their disaffection be managed? How can
they be rendered docile? How might they be included in the 'information soci-
ety' ?Thurow (1996: 29—30) is worried about what will happen as a consequence
of the creation of a new lumpenproletariat. Castells is concerned about the impli-
cations of social polarisation and exclusion from the global capitalist economy.
'The Information Age does not have to be the age of stepped-up inequality,
polarisation and social exclusion', he states. 'But for the moment it is' (Castells
1997a: 10). (But how to engineer informational equality when the capacities of
national political actors — the only effective actors we have — are constantly
undermined?) For the more practical Reich, the point is to be aware the possi-
bilities for the new disenfranchised to get along by providing casual personal
services to the busy and affluent class of symbolic analysts (Reich 1992: ch. 14).
So this is what the information society has turned out to be. And this is all
that it turns out to be. The 1990s pragmatism reveals what is at the heart of the
information society agenda (what was concealed behind the more futuristic and
Utopian rhetoric of the 1980s). Of course, in so far as the new agenda is being
developed to further the cause of business and commercial interests, we should
not really be surprised. But there is good reason to be depressed when it starts
to become the cause of politicians — as it increasingly is. Thus, in Britain, a
recent Demos pamphlet urges that the country should emulate California in
targeting the 'knowledge-based' industries — such as computers, biotechnology
and media — that are dominated by highly-paid and highly-skilled symbolic ana-
lysts (Leadbeater 1997). The need to prioritise information and knowledge has
been a prominent theme of'New Labour'. 'The knowledge race has begun',
declared Tony Blair at the 1995 Labour Party conference, 'Knowledge is power.
Information is opportunity. And technology can make it happen'. The aim is to
make Britain the 'knowledge capital of Europe'. To this end — and echoing
Robert Reich — Blair puts at the centre of his policy 'education, education, edu-
cation' :
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We have just one asset. Our people. Their intelligence. Their potential. Develop it — we suc-
ceed. Neglect it — we fail. It is as simple as that . . . this is hard economics. The more you
learn the more you earn. That is your way to do well out of life. Jobs. Growth. This combi-
nation of technology and know-how will transform the lives of all of us.
(Labour Party Conference 1995)
The point, it seems is to make young people (like older people) work harder.
'New Labour, old work ethic?' suggests one commentator (White 1997),
dismayed by the new government's utilitarian approach to education ('Why',
he rightly asks, 'should a good life be built mainly around work?'). Where's the
progress in this? Shouldn't we be expecting a good deal more?
THE FUTURE THAT PERPETUATESTHE PAST
The information society seems to be about the future. What is it if it is not what
lies at the end of the road ahead? In the 1980s, it was a more distant future;
while, in the 1990s, the promised future has seemed within our grasp. The self-
proclaiming futurologists and visionaries seek to distract us with this techno-
future of theirs, continually predicting a new era of freedom, empowerment
and wealth. 'Being digital is different', says Nicholas Negroponte (1995: 231,
230), 'in the digital world, previously impossible solutions become viable'. But
we should be highly sceptical about this rhetoric of new times. The information
visionaries want us, as David Edgerton (1997: 15) very rightly observes, 'to
give way to the new people who have "the future in their bones," those who
pride themselves on "having seen the future." It is an old trick, but we still fall
for it'. What they want is to ensure our compliance in their schemes. And, to
this end, as Edgerton notes, 'they want to render our knowledge of the present
and past null and void'. And they want to do so because this knowledge would
surely make clear that there is nothing that is significantly new or innovative in
their compulsive scheming. There will be no change. The ideology of informa-
tionalisation and globalisation just perpetuates the old mythology of progress.
And progress is still about no more than the expansion of rational mastery over
the world (Webster and Robins 1986: chs. 10, 11).
We want to substantiate this point with particular respect to informational
labour, which has been the primary focus throughout this discussion. So, let us now
turn our attention to the perceived emergence of the new class of symbolic ana-
lysts in the labour force. We have to consider just how novel and extensive this
development really is, if we want to understand its contemporary significance. In
this context, we might first consider the evidence produced by John Scott — in
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THE IRON CAGE OF THE INFORMATION SOCIETY
an authoritative body of work undertaken over many years now (1982, 1986,
1991, 1996, 1997) — which suggests that the principal stakeholders in the econ-
omy are still those who enjoy concentrated ownership of corporate stock (thus
challenging some of the central claims of commentators such as Reich and
Castells). Scott demonstrates, for instance, that an important change in capital-
ism has been the shift from personal to impersonal forms of control (outright
individual ownership of firms has declined, that is to say, and has been replaced
more commonly by dispersed share ownership). Thus, nowadays, typical cor-
porations are owned by a variety of institutions, such as banks and insurance
companies, with individual shareholders usually only accounting for small per-
centages of total shares. However, this has not meant a loss of control by the
capitalist classes, since networks of relationships, based on intertwined share-
holdings, link them together and ensure their position is maintained through a
'constellation of interests' (Scott 1997: 73). Scott's evidence suggests, then,
that there is still a vibrant capitalist class at the helm of the capitalist system, and
that it is a class that is a good deal less anonymous than Castells maintains.
While Scott accepts that there has been a partial dissociation of mechanisms
of capitalist reproduction and mechanisms of class reproduction — thus, capitalists
still pass on their property to their heirs, but they can no longer guarantee to
directly transmit top management positions — he suggests that this dissociation
has not really extended very far. New strategies have been evolved to protect
vested interests. What is now the case, he maintains, is that the propertied class
'forms a pool from which the top corporate managers are recruited' (ibid.:
20). Moreover, this propertied class remains especially advantaged in the educa-
tional system, so much so that its members predominate amongst those emerg-
ing with the essential high-level symbolic analytical skills. A significant and elite
part of the symbolic analyst class is where it is, then, by virtue of both its privi-
leged origins (the still inestimable advantage of inherited wealth) and its privi-
leged education. As Scott points out, the propertied capitalist class 'is able to
ensure its continuity over time through its monopolisation of the educational sys-
tem as well as its monopolisation of wealth. It stands at the top of the stratifica-
tion system, enjoying superior life chances to those in the subordinate service
class that fill the rungs of the corporate hierarchies' (ibid.). Far from anything
that would really merit the label of social revolution, what Scott's evidence
points to is a real continuity in class and occupational hierarchies as we suppos-
edly enter the Information Age, with propertied groups still manifesting dispro-
portionate influence and demonstrating remarkable capacities of self-protection
and self-reproduction (cf., Useem 1984; Useem and Karabel 1986; Bourdieu
1996; Wright 1997).
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Next, we might ask whether the functions of the symbolic analysts are really
as novel as we are being told. In this context, the historical research of Harold
Perkin, particularly in The Rise of Professional Society (1989), is instructive. Here
he maps in detail the rise to prominence of professional occupations, not in the
last twenty years — as the visionaries of the 'information society' would have us
believe — but, in fact, over the last century or more. Perkin argues that one way
of understanding the development of English society, since at least 1880, is in
terms of the growth of what he calls 'professional society' — a society which
claims to be rationally and efficiently modern on the basis of a new kind of
'human capital created by education'. It was at that time that information and
knowledge began to be systematically organised and exploited. And it seems
clear to us that today's so-called symbolic analysts are no more than the descen-
dants of this kind of human capital. Our basic point is that there has been a con-
tinuous growth of informational labour throughout the century. We recognise
that the management and co-ordination of global enterprises has now put an
increased premium on informational labour. And we would accept that there
has also been an expansion in informational work as knowledge, service and
cultural industries have grown in economic significance. But we believe there
are no compelling reasons to highlight the proliferation of symbolic analysts in
recent years as indicative of a change profound enough to justify the idea of a
late twentieth-century 'information revolution'.
Now, of course, this does not mean that we should not consider what is hap-
pening to informational labour at the end of the twentieth century. Naturally it
is the case that professional identities are being transformed in all sorts of ways.
And new divisions and hierarchies are inevitably being created within the grow-
ing ranks of informational labour. We must be attentive to what is happening
now. In some cases — the minority of privileged cases — we are seeing the emer-
gence of a new global elite of what Ian Angell (1995: 11) calls 'economic mer-
cenaries', intent on joining, and perhaps even rivalling, the established proper-
tied class (see below). Then we have what Richard Barbrook and Andy Cameron
(1996) call the 'virtual class', driven by their distinctive 'Californian ideology',
which is 'a bizarre mishmash of hippie anarchism and economic liberalism
beefed up with lots of technological determinism' (1996: 56). These informa-
tion workers aspire to become high-tech, libertarian entrepreneurs, presenting
themselves as 'visionary engineers [who] are inventing the tools needed to
create a "free market" within cyberspace' (ibid.: 53). What this seemingly new
ideology sustains and disguises, however, is simply the old and familiar work
ethic — 'work itself has become the main route to self-fulfilment for much of
the "virtual class"' (ibid.: 49-50).
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However, these developments should not lead us to believe that it is informa-
tion and knowledge functions as such that are assuming a newly influential and
transformative role in the development of contemporary societies. As we have
already suggested, other factors may weigh far more heavily. Nor does it follow
that symbolic analysts as a whole can achieve a new standing and authority as
a consequence of their knowledge credentials. What, of course, remains crucial
as far as influence is concerned is what has always been crucial — the ability of
a particular group to gain leverage in the marketplace. And if we look sociologi-
cally, rather than ideologically, at the situation of most groups of'symbolic ana-
lysts' now, it is apparent that they have little leverage and are at a far remove from
the ideal that is being projected by the ideologues of the Information Age. Over
the last twenty years, we have seen a sustained assault on the privileged posi-
tion of most professional groups, usually towards the objective of rendering
them ever more rational and efficient (and, at the same time, we have also
been witnessing a manifest decline in the returns on higher educational certifi-
cation). For most informational workers, there has, in fact, been increased sub-
ordination, combined with an escalating loss of prestige. And what this testifies
to is, not the power of symbolic analysts, but that of the market system. Bluntly,
the supposed rise of symbolic analysts has done little, if anything, to limit the
determining power of capitalist imperatives in the realm of work — or anywhere
else for that matter.
What we are seeing is a situation in which a small informational elite is mak-
ing its presence felt within the global business class, whilst the majority of the
informational labour force is exploited more intensively, and the rest are
regarded as surplus to requirements. It constitutes an escalating logic of divi-
sion and polarisation. The possibilities are starkly demonstrated in the recent
article by Ian Angell (1995) to which we referred above (and with none of the
moderating sentiments that most other prophets of the Information Age feel
compelled to express). Angell emphasises the absolute centrality of the elite,
'the real generators of wealth', making it clear that 'the protection of the inter-
ests and independence of the knowledge workers is going to be big business in
the Information Age' (Angell 1995: 11). Educational provision will become
increasingly functional and instrumental, regarded 'not as the right of every cit-
izen, distributed arbitrarily, but as an investment on which [the state] must
expect a return' (ibid.: 12). It seems as if this ever more calculating capitalism
may create a cultural apartheid between the mobile elite and the immobile
residue of the 'unproductive masses' .The political consequences would seem to
be disastrous:
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As far as global enterprises are concerned liberal democracy is an artifact of the Machine
Age, an ideology from a time when the masses were needed — but it will soon mutate into
an irrelevancy. It will soon be merely the means of governing the immobile and dependent
service workers . . . . Global companies have no interest in populism, unless it adversely
affects their business, when they will simply leave: in the Information Age 'democracy is bad
for business'.
(ibid.: 12)
Information Age? Or turbo-capitalism? Barbrook and Cameron (1996: 60—1)
suggest that the latter may well be what contemporary developments are all
about when they say that 'even the construction of cyberspace has become an
integral part of the fragmentation of American society into antagonistic, radi-
cally-determined classes'. In the late-twentieth century, they maintain, 'tech-
nology is once again being used to reinforce the difference between the masters
and the slaves' (the 'cyborg masters' and the 'robot slaves'). What if this is the
future (or non-future) that we should expect?
In the above discussion we have considered polarisation only with respect to
developed — that is, for the most part, Western — economies and societies. Our
perspective has been partial in so far as we have limited ourselves to the agen-
da set out by the proponents of the information society. But it is clear that the
implications of informationalisation and globalisation are of concern not only to
the global regions that will be the primary beneficiaries. The future of the other
— that is to say the excluded — parts of the world is also at stake. The informa-
tion society agenda has frequently shown itself to be blind to the wider global
consequences of the new order that it is seeking to inaugurate. It has massively
disavowed the reality that, in addition to the large numbers of people who are
marginalised in the metropolitan societies, whole populations may well be
excluded from the new order in other parts of the world (see Castells 1997b).
We have to consider the information revolution that is promised to the devel-
oped world alongside what globalisation promises for the unprivileged world.
We might consider it in the light of what William Robinson (1996: 14)
describes as 'a war of the global rich and powerful minority against the global
poor, dispossessed and outcast minority', inaugurating, he maintains, 'a period
that could rival the colonial depredations of past centuries'. This, too, is an
aspect of the world order that is being euphemistically referred to as the infor-
mation society. And we ought to recognise that this logic of depredation is root-
ed in a long history. For what we are seeing, in the contemporary mobilisation
and mobility of labour, represents the continuation of the Enclosures movement
that was initiated at the beginning of the capitalist era. The dynamic of globali-
sation is that of the New Enclosures (Midnight Notes Collective 1990).4O
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THE IRON CAGE OF THE INFORMATION SOCIETY
ENCLOSING THE FUTURE
We may usefully think of the transformations that we have been considering in
this article in terms of the new information enclosures (see Brook and Boal
1995). What these express is the drive to subjugate more and more elements of
social life to a logic of rationality and control. What they sustain is the project,
first articulated by early nineteenth-century visionaries such as John Herschel
and Charles Babbage, to mobilise intellectual resources towards achieving eco-
nomic and social efficiency. As William Ashworth (1996: 635—6) puts it, 'effi-
cient and correct mental operations, in the view of the reformers, depended
completely on the organisation of the mind. Indeed, according to Herschel and
Babbage, the mind should ideally function with the reliability and productivity
of a well-ordered factory'. This is where the praise of the functions of symbol-
ic analysis originates. The factory mind was seen as the basis of a new, ratio-
nalised social order. Contemporary developments are about making this order
ever more intensive (subordinating the lifeworld as a whole) and extensive
(enclosing the entire globe), and creating what Stephen Gill (1995) calls the
'global panopticon'. In Cornelius Castoriadis' terms, the new global informa-
tion order expresses, and perhaps fulfils, one of the two main significations of
modern society, that which corresponds to its capitalist dimension (we shall
come to the other signification in a moment). Within this imaginary institution
Everything is called before the tribunal of (productive) Reason and must prove its right to
exist on the basis of the criterion of the unlimited expansion of'rational mastery'. Capitalism
thus becomes a perpetual movement of supposedly rational, but essentially blind, self-rein-
stitution of society, through the unrestricted use of (pseudo-)rational means in view of a single
(pseudo-) rational end.
(Castoriadis 1990: 18)
This logic of order has now developed far beyond the aspirations of the early
nineteenth-century analyticals, in both its scope and its endeavour. It has made
the world a more closed and diminished space, a space of constraint and even
incarceration.
If the world's space has been colonised by this logic of order and rationalis-
tion, then so too has its time. Here a major achievement of the capitalist imag-
inary has been the colonisation of the future. The technologies of the new world
information economy have sought to overcome what are perceived to be the
barriers of time, putting in place what has been called the real-time economy,
and creating what Castells describes as the 'timeless time' of the network soci-o
ety. What this means is that global society has been subordinated to a rational
and standardised temporality. Paul Virilio (1996: 79) sees it in terms of the
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FRANK WEBSTER & KEVIN ROBINS
institution of 'a single global time which is liquidating the multiplicity of local
times'. It is the time of an eternal present — Virilio refers to it in terms of'an
amputation of the volume of time' (ibid.) — void of potential for change or
development. The information society is obsessed with the future, but the
future of its obsession is merely the endless continuation of the present. Ashis
Nandy (1988: 12) suggests that this erasing of the future may reflect a funda-
mental fear of the future among the Western elites. The preoccupation with
futurology is, he maintains, about the desire to control and secure the future. It
is precisely about trying to make the future as much like the present as possi-
ble, for the fear is really 'the fear of a future unrestrained by or disjunctive with
the present'. Whatever the futuristic rhetoric, the global information society in
fact works to foreclose the possibilities inherent in the future. What has finally
been achieved in this respect is no less than the enclosure of the future.
The fundamental question concerns whether it is still possible to escape
from the iron cage of the information society — which is to ask whether we
actually want to escape from it. Clearly it is too big a question to take on at
the end of this discussion. We certainly don't think this can be a matter of
ameliorative or redistributive policies, intended to attenuate the worst conse-
quences of the escalating capitalist dynamic. For us, what is at issue is, first,
the very logic that is at the heart of the project, and then, relatedly, the suc-
cess this logic has had in eclipsing the other main signification of the modern
period. This latter is what Castoriadis (1997: 89—90) refers to as 'the signifi-
cation of individual autonomy, of freedom, of the search for forms of collec-
tive freedom, which corresponds to the democratic, emancipatory, revolu-
tionary project'; it is the signification to which corresponds 'the critical,
reflective, democratic individual'. We would agree with Castoriadis that this
latter aspiration is presently stalled, thrown into crisis by the very potency of
the project of mastery:
The project of autonomy is certainly not finished. But its trajectory during the last two cen-
turies has proved the radical inadequacy, to say the least, of the programmes where it had
been embodied . . . . For the resurgence of the project of autonomy, new political objectives
and new human attitudes are required, of which, for the time being, there are but few signs.
Meanwhile, it would be absurd to try to decide if we are living through a long parenthesis,
or if we witness the beginning of the end of western.history essentially linked with the pro-
ject of autonomy and co-determined by it.
(Castoriadis 1990: 23-4)
We suppose that this is a matter of whether the loss of any meaningfully pro-
gressive dimension in the rationalisation of knowledge will provoke disaffec-
tion. Or whether the encounters associated with the processes of globalisation
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THE IRON CAGE OF THE INFORMATION SOCIETY
will produce interesting, which is to say provocative, cultural and political
consequences. Perhaps these encounters might compel us to become more sen-
sitive to different kinds of knowledge? Perhaps we shall come to recognise the
productivity of interactions with different cultures of knowledge? David Slater
points to the importance of theoretical and other knowledges that have been
produced in the non-Western parts of the world, and suggests the possibilities
that might arise through 'the exposure of western knowledge to other counter-
posed voices from peripheral sites' (1995: 384—5). Daryush Shayegan invokes
the possibilities inherent in other sensibilities, other rhythms of existence, and
other perceptions of time and space. And he points to the value and importance
of 'multiple registers of knowledge' ('the keys of knowledge don't all open
the same doors: the key that opens the language of myth isn't the one that ini-
tiates us into the qualitative leaps in Hegel's dialectic' (1996: 49)). Can we re-
construct the question of knowledge so as to escape the triumphalism of the
information society, and so that we might inaugurate (or re-inaugurate?) a more
complex, and thereby more challenging, social and political agenda? Can we
introduce, into the arid and rationalistic wastelands of information culture, the
passion that is fundamental to democratic life?
Frank Webster, Professor of SociologySchool of Social Sciences and Law
Oxford Brookes UniversityHeadington, Oxford OX3 OBP, UK
Kevin Robins, Professor of Cultural GeographyCURDS, University of Newcastle
Newcastle NE1 7RU, [email protected]
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