style guide - boot hill distillery

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STYLE GUIDE

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STYLE GUIDE

LOGOS

PRIMARY LOGO - FULL COLOR

PRIMARY LOGO - LINE ART

BOOT HILL DISTILLERY - AMERICAN CAPTAIN

DODGE CITY KANSAS - AGENCY ROMAN

ALL RIGHTS RESERVED. THESE IMAGES MAY ONLY BE USED FOR THE PROMOTION OF BOOT HILL DISTILLERY PRODUCTS.FOR QUESTIONS ON USAGE, EMAIL [email protected]

BOOT HILL DISTILLERY - AMERICAN CAPTAIN

DODGE CITY KANSAS - AGENCY ROMAN

RGB:CMYK:Hex:

R: 197 G: 173 B: 133C: 24 M: 29 Y: 52 K: 1#c5ad85

RGB:CMYK:Hex:

R: 73 G: 55 B: 40C: 53 M: 63 Y: 76 K: 56#493728

RGB:CMYK:Hex:

R: 243 G: 231 B: 178C: 5 M: 6 Y: 36 K: 0#f3e7b2

USAGE:

PRIMARY LOGO - FULL COLOR should only be used with the colors as they are presented. Do not change any of the font, shield or logo colors.

PRIMARY LOGO - LINE ART should only be used in black or white. Do not change the logo to any other colors unless prior approval has been received from Boot Hill Distillery.

LOGOS

HORIZONTAL LOGO - LINE ART

LOGO - EXTRA

ALL RIGHTS RESERVED. THESE IMAGES MAY ONLY BE USED FOR THE PROMOTION OF BOOT HILL DISTILLERY PRODUCTS.FOR QUESTIONS ON USAGE, EMAIL [email protected]

BOOT HILL DISTILLERY - AMERICAN CAPTAINHORIZONTAL LOGO - LINE ART should only be used in black or white. Do not change the logo to any other colors unless prior approval has been received by Boot Hill Distillery.

BOOT HILL DISTILLERY - AMERICAN CAPTAIN

DODGE CITY KANSAS - AGENCY ROMAN

RGB:CMYK:Hex:

R: 197 G: 173 B: 133C: 24 M: 29 Y: 52 K: 1#c5ad85

RGB:CMYK:Hex:

R: 73 G: 55 B: 40C: 53 M: 63 Y: 76 K: 56#493728

RGB:CMYK:Hex:

R: 243 G: 231 B: 178C: 5 M: 6 Y: 36 K: 0#f3e7b2

RGB:CMYK:Hex:

R: 157 G: 27 B: 49C: 25 M: 100 Y: 80 K: 21#9d1b31

NOTE:

Only these colors maybe used with the alternative logos.

BOOT HILL DISTILLERY VODKA

ALL RIGHTS RESERVED. THESE IMAGES MAY ONLY BE USED FOR THE PROMOTION OF BOOT HILL DISTILLERY PRODUCTS.FOR QUESTIONS ON USAGE, EMAIL [email protected]

TO ACCESS THESE TEMPLATES, PHOTOS AND LOGOS:

boothilldistillery.com/document_center/trade-material/

PHOTOS

Boot-Hill-750-Vodka.pngBoot-Hill-375-Vodka.pngBoot-Hill-50-Vodka.png

POSTERS

BHD_Vodka_VertPoster_16x24.pdfBHD_Vodka_VertPoster_16x24.jpg

Vodka-Multi-Bottle.jpg

BHD_Vodka_HorzPoster_24x16.pdfBHD_Vodka_HorzPoster_24x16.jpg

SALES TOOLS

Shelf-Talker-Vodka.jpgVodka_Sales.pdf

LOGOS/LABELS

Boot-Hill-750-VODKA-LABEL.png

750 ml Bottle 375 ml Bottle 50 ml Bottle

Horizontal Poster 24”x16”

Vertical Poster 16”x24” Shelf Talker

Multi-Bottle Image

Vodka Label - Transparent Background

COLORSRGB:CMYK:Hex:

R: 49 G: 98 B: 152C: 87 M: 63 Y: 16 K: 2#316298 PMS: 653

BOOT HILL DISTILLERY GIN

ALL RIGHTS RESERVED. THESE IMAGES MAY ONLY BE USED FOR THE PROMOTION OF BOOT HILL DISTILLERY PRODUCTS.FOR QUESTIONS ON USAGE, EMAIL [email protected]

750 ml Bottle 375 ml Bottle 50 ml Bottle

Horizontal Poster 24”x16”

Vertical Poster 16”x24” Shelf Talker

Bottle Close Up

Gin Label - Transparent Background

TO ACCESS THESE TEMPLATES, PHOTOS AND LOGOS:

boothilldistillery.com/document_center/trade-material/

PHOTOS

Boot-Hill-750-Gin.pngBoot-Hill-375-Gin.pngBoot-Hill-50-Gin.png

POSTERS

BHD_Gin_VertPoster_16x24.pdfBHD_Gin_VertPoster_16x24.jpg

Vodka-Multi-Bottle.jpg

BHD_Gin_HorzPoster_24x16.pdfBHD_Gin_HorzPoster_24x16.jpg

SALES TOOLS

Shelf-Talker-Gin.jpgGin_Sales.pdf

LOGOS/LABELS

Boot-Hill-750-GIN-LABEL.png

COLORSRGB:CMYK:Hex:

R: 31 G: 91 B: 65C: 85 M: 40 Y: 79 K: 35#1f5a41 PMS: 554

BOOT HILL DISTILLERY WHITE WHISKEY

ALL RIGHTS RESERVED. THESE IMAGES MAY ONLY BE USED FOR THE PROMOTION OF BOOT HILL DISTILLERY PRODUCTS.FOR QUESTIONS ON USAGE, EMAIL [email protected]

750 ml Bottle 375 ml Bottle 50 ml Bottle

Horizontal Poster 24”x16”

Vertical Poster 16”x24” Shelf Talker

Multi-Bottle Image

White Whiskey Label - Transparent Background

TO ACCESS THESE TEMPLATES, PHOTOS AND LOGOS:

boothilldistillery.com/document_center/trade-material/

PHOTOS

Boot-Hill-750-WHITE-WHISKEY.pngBoot-Hill-375-WHITE-WHISKEY.pngBoot-Hill-50-WHITE-WHISKEY.png

POSTERS

BHD_WW_VertPoster_16x24.pdfBHD_WW_VertPoster_16x24.jpg

WW-Multi-Bottle.jpg

BHD_WW_HorzPoster_24x16.pdfBHD_WW_HorzPoster_24x16.jpg

SALES TOOLS

Shelf-Talker-WW.jpgWW_Sales.pdf

LOGOS/LABELS

Shelf-Talker-Vodka.jpg

COLORSRGB:CMYK:Hex:

R: 49 G: 98 B: 152C: 87 M: 63 Y: 16 K: 2#a8864c

RGB:CMYK:Hex:

R: 255 G: 255 B: 255C: 0 M: 0 Y: 0 K: 0#ffffff

PMS: Process Gold

BOOT HILL DISTILLERY RED EYE whiskey

ALL RIGHTS RESERVED. THESE IMAGES MAY ONLY BE USED FOR THE PROMOTION OF BOOT HILL DISTILLERY PRODUCTS.FOR QUESTIONS ON USAGE, EMAIL [email protected]

750 ml Bottle 375 ml Bottle 50 ml Bottle

Horizontal Poster 24”x16”

Vertical Poster 16”x24” Shelf Talker

Close-Up Bottle Image

Red Eye Whiskey Label - Transparent Background

TO ACCESS THESE TEMPLATES, PHOTOS AND LOGOS:

boothilldistillery.com/document_center/trade-material/

PHOTOS

Boot-Hill-750-Red-Eye.pngBoot-Hill-375-Red-Eye.pngBoot-Hill-50-Red-Eye.png

POSTERS

BHD_RedEye_VertPoster_16x24.pdfBHD_RedEye_VertPoster_16x24.jpg

BHD_RedEye_Bottle.jpg

BHD_RedEye_HorzPoster_24x16.pdfBHD_RedEye_HorzPoster_24x16.jpg

SALES TOOLS

Shelf_Talker_RedEye.jpgRedEye_Sales.pdf

LOGOS/LABELSBoot-Hill-750-RED-EYE-WHISKEY-LABEL.png

COLORSRGB:CMYK:Hex:

R: 49 G: 98 B: 152C: 87 M: 63 Y: 16 K: 2#a8864c PMS: 202

prickly ash bitters

ALL RIGHTS RESERVED. THESE IMAGES MAY ONLY BE USED FOR THE PROMOTION OF BOOT HILL DISTILLERY PRODUCTS.FOR QUESTIONS ON USAGE, EMAIL [email protected]

375 ml Bottle

Horizontal Poster 24”x16”

Vertical Poster 16”x24” Shelf Talker

Prickly Ash Bitters Bottle on Barrel

TO ACCESS THESE TEMPLATES, PHOTOS AND LOGOS:

boothilldistillery.com/document_center/trade-material/

PHOTOSBoot-Hill-375-PAB.png

POSTERS

BHD_PAB_VertPoster_16x24.pdfBHD_PAB_VertPoster_16x24.jpg

BHD_PAB_Bottle.jpg

BHD_PAB_HorzPoster_24x16.pdfBHD_PAB_HorzPoster_24x16.jpg

SALES TOOLS

Shelf-Talker-PAB.jpgPAB_Sales.pdf

LOGOS/LABELS

Prickly_Ash_Bitters_Label.png

Prickly Ash Bitters Label