navigation guide - navy exchange
TRANSCRIPT
myNavyExchange.com/connectMORE AT
NAVIGATION GUIDESEPTEMBER WEEK 31-35
wifi routers
OUR BIGGEST tech sale
OUR BIGGEST
tech saleOUR TOP
tech sale
STRATEGYWEEK 31• Labor Day Sale• Last Minute Back to School• Our Biggest Tech Event!!!!
WEEK 32• 2nd Week of Connect
WEEK 33• 3rd Week of Connect• Fall Fashion, Jewelry and Baby Essentials Sales• Fall Fashion Coupons• Connect & Home Text Scratch Offs• Updated Uniform Policy in the Jewelry Book
WEEK 34• 3 Coupons for additional savings• Amazing Prices on Nike Shoes• Smaller Book Mailing 1st Class• Cleaning-up our mailing list!• 2nd Week of Home and Baby Sales• Featuring Callout for our Benefits Day Promotion
WEEK 35• Benefits Days Web Event! • Benefits Days 3-Day Sale!• Cosmetics Days of Beauty Deals• NEW Marketing Cadence Starts this week!
smart homeaudio
gamingcomputerstelevisions
wifi routers
OUR BIGGEST tech sale
OUR BIGGEST
tech saleOUR TOP
tech sale
NEW PRODUCT INTRODUCTIONS
WEEK 31• ELECTRONICS: Throughout the Electronics Department both In-Store and Online
• TELEVISIONS: Sony 4K UHDTV 65” (R10569833)• COMPUTERS: Asus Gaming PC (R__) • COMPUTERS: Apple MacBook Pro (R10939572)• COMPUTERS: Apple iMac (R10939624) • COMPUTERS: Microsoft Surface Pro (R10921312)
WEEK 32• GAMING: PlayStation 4 1TB Destiny 2 Special Edition Bundle• TELEVISIONS: Sony 4K UHDTV 43" (R10860151)• TELEVISIONS: Sony 4K UHDTV 55” (R__)• TELEVISIONS: LG 4K UHDTV 60" (R10811640) • COMPUTERS: Asus Notebook PC (R10982611)• COMPUTERS: HP Touchscreen Notebook PC (R10940124)• COMPUTERS: HP Notebook PC (R10965363)• COMPUTERS: HP Omen Gaming PC (R10811589)• COMPUTERS: Dell Gaming PC (R10915318)• OUTDOOR: YETI Rambler 1/2 Gallon Jug• PET: Naturvet and Grizzly
WEEK 33• HOME: NeverRust 2-Shelf Caddy• HOME: Body Analyzer Scale• BEDDING: Revina 6-PC. Sheet Set• BEDDING: Harbor Home Primalush Throw• COMPUTERS: Apple iMac (R10939624)• COMPUTERS: Apple MacBook Pro (R10939581)• GAMING: NBA 2K18 Legend Edition for PS4 & Xbox One• TELEVISIONS: Samsung 4K Ultra HD Blu-Ray Player• TELEVISIONS: Samsung 4K UHDTV (R10928582)• PERSONAL CARE: Collections for Men• FURNITURE: Benchcraft Pelsor Sofa• FURNITURE: Washington Furniture Chocolate Sectional• FURNITURE: Signature Design Pittsfield Sectional• FINE JEWELRY: Uno de 50 Collection• FINE JEWELRY: Brighton Casablanca• FINE JEWELRY: Dogeared Collection• FINE JEWELRY: Majorica Chokers & Bracelets• FINE JEWELRY: Jewelry Uniform Policy• BABY: Dove Baby Products• BABY: California Baby Products• SHOES: Hunter Rainboots• HANDBAGS: Patricia Nash Handbag Collection• HANDBAGS: Guess Handbag Collection
WEEK 34• COMPUTERS: Microsoft Surface Pro 128GB (R10921319)• COMPUTERS: Microsoft Surface Pro Pen• COMPUTERS: HP Touchscreen PC (R10940124)• COMPUTERS: HP Notebook PC (R10940121)• COMPUTERS: Lenovo Touchscreen PC (R10861376)• COMPUTERS: Lenovo Notebook PC (R10861365)• ATHLETIC SHOES: Colors of Zoom Pegasus & Nike Flex Contact
WEEK 35• TELEVISIONS: Samsung 4K UHDTV (R10811691)• COMPUTERS: Asus Notebook PC (R10940140)• COMPUTERS: HP Notebook PC (R10940126)• COMPUTERS: HP Notebook PC (R10965363)• BEDDING: Harbor Home Mini Comforter Set• BEDDING: Sweater Knit Throw• SMALL APPLIANCES: Dash Appliances• COSMETICS: Throughout Cosmetics Department• INTIMATE APPAREL: Jessica Simpson Panties
SEPTEMBER CAMPAIGNS
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OUR BIGGEST TECH SALE31INTENT • WK31 has a primary theme of Labor Day
Tent Event with a secondary theme of Last Minute Back to School
• Front Cover of the Base Book features 20% OFF Entire Stock of Men’s, Ladies’ and Kid’s Shoes. A number of Value price points on shoes will serve as examples of savings
• The Front Cover of our Labor Day Broadsheet is Onmi with up to 40% OFF Patio Sets with awesome savings on Pepsi.
• Our Connect flyer this year will be a 16-page book of our biggest tech deals. We will also be supporting Connect online with amazing savings!
• Our Labor Day Furniture event offers 20% OFF All Furniture and savings on Mattresses. We will also be offering 50% OFF Clearance Furniture.
WEEKLY PROMOTIONAL STRATEGY• Labor Day Sale• Last Minute Back to School• Our Biggest Tech Event!!!!
MILITARY STAR• No Interest & No Payments: - Furniture & Mattress $999+ for 12 Months - Major Appliances $799+ for 12 Months - Electronics $699+ for 18 Months - Tires $299+ for 6 Months - Optical $200+ for 6 Months• No Interest: - Furniture & Mattress $1,999+ for 24 Months
PRINT MARKETING• Polybag - Base (8 1/2 x 11 1/8) - Labor Day Broadsheet (11 1/8 x 17) - Connect (8 1/2 x 8 3/4) - Furniture Broadsheet (11 1/8 x 17)
Apple iMac® Intel® 7th Gen Dual-Core™ i5 2.3GHz Processor, 8GB Memory, Intel® Iris Plus Graphics 640, 802.11ac Wi-Fi#MMQA2LL/A•R10939624Reg. $1,089Two-year Service Pan 99.99
PRODUCT INTRODUCTIONSNEW!
21.5"DISPLAY
1TB
Apple iMac provides the experience that draws you
in and keeps you there, with more power than ever. This new iMac comes with a brand NEW processor, upgraded graphics card, enhanced storage and
better connectivity.- Buyer for Computers,
Sarah O’Donnell
FOCUS ITEMS& WOWS!31
HARDLINESHOME• 30% OFF Domestics, Small Appliances,
Home Decor and Housewares Clearance
• 50% OFF Furniture Clearance• TBD! Lodge 5-qt. Dutch Oven or 3-qt.
Combo Cooker• Save 20% OFF Entire Stock of Sheet Sets,
Towels and Bath Rugs from Harbor Home, Martha Stewart and Hotel
• Dyson National Event continues through September 16th.
• KitchenAid Stand Mixer on Sale + FREE Gift with Purchase via Mail in Rebate
• 20% OFF Entire Stock of Furniture
ELECTRONICS• Connect Tech Event! 16 pages of the
Lowest Price Ever!• Plus! Even more savings online at
myNavyExchange.com/Connect• WOW! Hisense 40" LED Smart HDTV• WOW! Microsoft Surface Book• WOW! Apple Airpods• WOW! Samsung 55" HDTV• Amazing Deals from LG, Sony, Beats, Bose,
Samsung and more• Fuji Instax Mini 9 Instant Film Camera with
FREE Camera Case• PlayStation 4 Pro 1TB Console with FREE
Game• Limited Edition Bundle Xbox One 2TB
Gears of War• Save up to $110 on Apple iPad Pro 12.9"
• Save $100 in Apple Watch Series 2• Get everything you need to help your home
help you, with Nest, Ring and Ario Q.
SOFTLINES• 60% OFF Softlines Clearance with .96
and .97 Endings• TBD! Guess Lottie Crossbody• TBD! Guess Lottie Pouch• TBD! Traveler’s Club Luggage• Front cover feature of 20% OFF Entire
Stock of Shoes for the Family• Levi’s and Hanes for the Family on Sale• Baby Essentials from Eddie Bauer,
Chicco and Ergo Baby• Stone Mountain Novelty Lunch Bags
and Crossbody Handbags
CONSUMABLES• Labor Day End of Summer Savings• Labor Day Tent Sale• Big Sizes, Big Savings on Special Purchase
Household Cleaning
PRODUCT INTRODUCTIONS
NEW!
12.3"DISPLAY
128GB
>10921312myNavyExchange.com
MICROSOFT SURFACE PRO PixelSense 2736 x 1824 Display, 7th Gen Intel Core M3-7Y30 Processor, 4GB Memory, Intel HD Graphics 615, 802.11AC Wi-Fi, Dual Cameras, USB 3.0 Port+ MicroSD Card Slot#FJR00001•R10921312 Reg. 789.99Two-year Service Plan 99.99
Microsoft Surface is the most versatile laptop in its class, with the stunning PixelSense display
you get up to 13.5 hours of battery making it easier to have the juice you need to work day
and night.- Buyer for Computers, Sarah
O’Donnell
31. OUR BIGGEST TECH SALE
WEEK 31 BASESEPTEMBER 1 - 7, 2017
MAIN BOOK
31. OUR BIGGEST TECH SALE
WEEK 31 CONNECTSEPTEMBER 1 - 7, 2017
ANCILLARY BOOK
Google & Social Media Ads
FOR MORE VISIT www.mcplaybook.com
This year we have a brand NEW! strategy. We will feature minimal information in our Print Ads and will be increasing our digital presence, including email and social media marketing! Let’s communicate to this customer digitally via their cellphone.
31. OUR BIGGEST TECH SALE
WEEK 31 LABOR DAY BROADSHEETSEPTEMBER 1 - 7, 2017
ANCILLARY BOOK
WEEK 31 FURNITURE BROADSHEETSEPTEMBER 1 - 14, 2017
31. OUR BIGGEST TECH SALE
EMAIL SCHEDULE31
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Sal
e!
ELEC
TRO
NIC
S- S
MAR
T HO
ME,
APP
LELis
t: T
ier I
, II,
III,
Elec
tron
ics
Subj
ect L
ine:
Smar
t Hom
e, A
pple
& M
ore
- Con
nect
Tec
h Sa
lePr
e-He
ader
: Sav
e on
the
Late
st in
Sm
art H
ome
From
the
Best
Bra
nds D
urin
g th
e Co
nnec
t Tec
h Sa
le. O
ur Lo
wes
t Pr
ices
of t
he Y
ear -
Alw
ays T
ax F
ree!
7:00
ELEC
TRO
NIC
S- G
AMIN
GLis
t: Ti
er I,
II, I
II, E
lect
roni
csSu
bjec
t Lin
e:As
us, X
box,
Pla
ySta
tion
VR -
Conn
ect T
ech
Sale
Pre-
Head
er: X
box,
PS4
, Asu
s Gam
ing
Lapt
ops a
nd M
ore.
Do
n't M
iss O
ur Lo
wes
t Tec
h Pr
ices
of t
he S
easo
n Du
ring
the
Conn
ect T
ech
Sale
. Alw
ays T
ax F
ree
at Y
our N
EX.
8:00
ELEC
TRO
NIC
S- T
Vs, A
UDI
OLis
t: Ti
er I,
II, I
II, E
lect
roni
csSu
bjec
t Lin
e: A
ll Sa
msu
ng H
DTVs
On
SALE
- Co
nnec
t Tec
hPr
e-He
ader
: Don
't M
iss O
ur Lo
wes
t Pric
es o
f the
Sea
son
on
the
Late
st T
ech
from
Sam
sung
, Bos
e, S
ony
& M
ore.
BEAU
TYLis
t: Be
auty
Subj
ect L
ine:
NEW
from
Bar
eMin
eral
s - S
KIN
LON
GEVI
TYPr
e-He
ader
: Sho
p Ba
reM
iner
als a
t You
r Loc
al N
EX o
r Onl
ine
at m
yNav
yExc
hang
e.co
m
9:00
10:0
0
11:0
0
CON
SUM
ABLE
SLis
t: Ti
er I,
II, I
IISu
bjec
t Lin
e:La
bor D
ay T
ent E
vent
| C
oke,
Lay'
s, C
heet
os
On
Sale
!Pr
e-He
ader
: Che
ck O
ut T
his M
onth
's Sa
ving
s Fly
er fo
r Dea
ls O
n Yo
ur F
avor
ite B
rand
s, In
clud
ing
Nes
tle, B
ount
y &
Mor
e.
12:0
0
CEN
TERC
ORE
List:
Wom
en's
Subj
ect L
ine:
Tru
e Bl
ue D
eals!
Gue
ss C
ross
body
& T
ote,
Ch
arte
r Clu
b Lu
ggag
e Se
tPr
e-He
ader
:Tru
e Bl
ue D
eals
Avai
labl
e In
Sto
re a
nd O
nlin
e,
Now
Thr
ough
Sun
day
Sept
embe
r 3, 2
017.
Plu
s, S
ave
on
Levi
's, A
ll Sh
oes a
nd M
ore!
FOR
THE
HOM
ELis
t: Fo
r the
Hom
eSu
bjec
t Lin
e: A
ll Lo
dge
Cast
Iron
Coo
kwar
e O
n Sa
le |
The
Dy
son
Even
t Con
tinue
sPr
e-He
ader
: Lod
ge, K
itche
nAid
, Nin
ja, M
arth
a St
ewar
t, Dy
son
and
Mor
e - A
ll O
n Sa
le a
nd A
lway
s Tax
Fre
e at
You
r N
EX!
13:0
0
14:0
0
TOYS
List:
Kids
Subj
ect L
ine:
Sta
r War
s For
ce F
riday
II -
Shop
New
Sta
r W
ars T
oys &
Mor
ePr
e-He
ader
: Sta
r War
s Toy
s, T
ees a
nd A
cces
sorie
s Ava
ilabl
e in
Sel
ect S
tore
s and
Onl
ine
at m
yNav
yExc
hang
e.co
m.
BABY
List:
Baby
Subj
ect L
ine:
20%
Off
All E
rgob
aby
| Ki
ds' S
hoes
On
Sale
Pre-
Head
er: P
lus,
Sav
e on
Edd
ie B
auer
Con
vert
ible
Car
Se
at, C
hicc
o Tr
io T
rave
l Sys
tem
and
Mor
e. T
ax F
ree
Ever
yday
at Y
our N
EX.
15:0
016
:00
17:0
0
FURN
ITU
RE
List:
For t
he H
ome/
Furn
iture
Gal
lerie
sSu
bjec
t Lin
e:La
bor D
ay F
urni
ture
Sal
e Co
ntin
ues!
Pr
e-He
ader
: Now
Thr
ough
Sep
tem
ber 7
, 201
7. S
ave
20%
O
n Al
l Fur
nitu
re, 3
0% O
n Al
l Ken
mor
e M
ajor
App
lianc
es
$499
+. A
lway
s Tax
Fre
e at
You
r NEX
.
CLEA
RAN
CE F
INAL
HO
URS
List:
NEX
_Mas
ter
Subj
ect L
ine:
Cle
aran
ce S
ale
FIN
AL H
OU
RS! H
urry
In &
Sav
ePr
e-He
ader
: Cle
aran
ce S
ale
Ends
Mon
day
Sept
embe
r 4,
2017
235
9ET.
Hur
ry In
and
Tak
e an
Ext
ra 6
0% O
ff Se
lect
Cl
eara
nce
Cate
gorie
s.
18:0
019
:00
20:0
0
NAV
Y ST
AR T
RUN
K SH
OW
List:
Char
lest
onSu
bjec
t Lin
e:N
avy
Star
Dia
mon
d Tr
unk
Show
at Y
our
Char
lest
on N
EXPr
e-He
ader
: Joi
n U
s Sep
tem
ber 8
-9 a
t You
r Cha
rlest
on N
EX
and
Disc
over
the
Nav
y Ex
chan
ge E
xclu
sive
Diam
ond.
Plu
s Ta
ke a
n Ad
ditio
nal 1
0% O
ff Du
ring
the
Trun
k Sh
ow.
21:0
022
:00
23:0
0
CONNECT CONTINUES..32
INTENT • WK32 has a primary theme of Connect, with
the first half of the base book consisting of the latest and greatest tech deals.
• The Front Cover offer is a Special Edition PS4 Bundle
• Softlines will include a full pages of True Blue deals for Boots for the Family from Roxy, Izod and more.
• Seasonal will feature Outdoor Clean-up including Lawn Care.
• This week contains the Last Blue Buffalo Pet Event of the Year event in-stores.
WEEKLY PROMOTIONAL STRATEGY• 2nd Week of Connect
MILITARY STAR• No Interest & No Payments: - Furniture & Mattress $999+ for 12 Months - Major Appliances $799+ for 12 Months - Electronics $699+ for 18 Months - Optical $200+ for 6 Months• No Interest: - Furniture & Mattress $1,999+ for 24 Months
PRINT MARKETING• Single Square Mailer
HARDLINES• Connect Event Week 2....• TBD! Samsung 27” Curved Monitor• WOW! PlayStation 4 1TB Gold Special
Edition Console• WOW! EVO Mega VR Headset• WOW! EVO Next VR Headset• Bundle & Save! Take an additional $100
OFF any Sony UHDTV with purchase of a Sony PS4 Pro Console
• 20% OFF Video Gaming Accessories• Save up to $20 on Top Selling PS4 & Xbox
One Game Titles
SOFTLINES• TBD! Roxy Boots• TBD! Bali Bras• TBD! Democracy Jeans• Bravo Zulu to our Navy Chiefs with Navy
Pride• Made in the USA Baby Products• Baby Essentials at Special Prices
CONSUMABLES• Back to School Snacks and Beverages• Treat yourself to a Spa Day at home with
Specialty Bath• $6 OFF Blue Buffalo Large Bags• BOGO 50% OFF Blue Bones, True Chews
and Greenies
32. CONNECT CONTINUES...
MAIN BOOKWEEK 32 BASESEPTEMBER 8 - 14, 2017
32. CONNECT CONTINUES...
EMAIL SCHEDULE
32Fr
iday
9/8
Sat
urda
y 9/
9S
unda
y 9/
10M
onda
y 9/
11T
uesd
ay 9
/12
Wed
nesd
ay 9
/13
Thu
rsda
y 9/
140:
001:
002:
003:
004:
005:
00
6:00
WEE
KLY
ADLi
st: T
ier I
, II,
IIIFr
ont C
over
s, C
onne
ct, S
potli
ght,
Pet
Stor
e Ev
ents
TBD
7:00
8:00
OU
TDO
OR
List
: Tie
r I, I
I, III
Fall
Out
door
Fun
, Yet
i, Co
lem
an T
ent,
Mon
goos
e Bi
kes,
Sle
epin
g Ba
gs
OU
TDO
OR
List
: Tie
r I, I
I, III
Fall
Back
yard
Cle
anup
, Sco
tts,
Tro
ybilt
, Ru
bber
mai
d St
orag
e
NAV
Y PR
IDE
List
: Nav
y Pr
ide
Soffe
e M
ens a
nd W
omen
sJac
kets
, Chi
ef
Viki
ng M
ug, Y
our C
hoic
e Ch
ief P
ins,
20%
Off
all C
hief
App
arel
& G
ifts
9:00
10:0
011
:00
12:0
0EL
ECTR
ON
ICS
-Con
nect
Li
st: E
lect
roni
cs, T
ier I
, II,
IIITB
D
ELEC
TRO
NIC
S -C
onne
ct
List
: Ele
ctro
nics
, Tie
r I, I
I, III
TBD
13:0
0
PET
List
: PET
PetC
o, B
lue
buff
alo,
Pro
plan
, New
Griz
zly
& N
atur
vet s
uppl
emen
ts, P
et E
vent
s
14:0
0
15:0
0
APPA
REL
List
: Men
's, W
omen
's, K
ids
True
Blu
e De
al B
ra, D
emoc
racy
, Boo
ts fo
r Fa
mily
BABY
List
: Bab
yBr
itax
Car S
eat,
15%
Off
Brit
ax, G
o &
Gro
Ca
r Sea
t, Sa
fety
Firs
t Rea
dy S
et, D
r Br
owns
Bot
tles,
25%
Off
All
Dr. B
row
ns
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
FALL TRENDS33INTENT • Our Front Cover feature is the Instant Pot
that is trending in our Home Department which conveys Value and Relevancy
• The Jewelry Book will debut a new format and design. It will focus more on Fashion items and less on Bridal.
• We will be featuring NEW collections including Majorica and Dogeared. There is also a callout for 40% OFF Diamond Clearance
• Our Baby Essentials book offers amazing savings throughout the Baby Department.
• We will be focusing in NEW Baby Consumables including Organic and Natural
• Our Consumables offers a P&G Sweepstakes: Buy $30 of qualifying P&G items, Get a $10 NEX Gift Card
• Fall Fashion is here! We will offer everything our customers need for a Fall wardrobe, including NEW Hunter Boots.
• Our Fashion book will also include 3 coupons for additional savings.
• Our Furniture Event will be a two-week event featuring 10% OFF All Furniture + additional savings with the Furniture Text Scratch Off
WEEKLY PROMOTIONAL STRATEGY• 3rd Week of Connect• Fall Fashion, Jewelry and Baby
Essentials Sale• Fall Fashion Coupons• Connect & Home Text Scratch Offs• Updated Uniform Policy in the Jewelry Book
PRINT MARKETING• Polybag - Base (8 1/8 - 8 7/8 x 11 1/8) - Jewelry (8 1/2 x 8 3/4) - Baby Essentials (8 1/2 x 8 3/4) - Fall Fashion (8 1/2 x 10 3/4) - Consumables Broadsheet (11 1/8 x 17) - Furniture (8 1/2 x 10 3/4)• Home Text Scratch Off - In-Store Only• Connect Tech Text Scratch Off - In-Store Only
MILITARY STAR• No Interest & No Payments: - Furniture & Mattress $999+ for 12 Months - Major Appliances $799+ for 12 Months - Electronics $699+ for 18 Months• No Interest: - Furniture & Mattress $1,999+ for 24 Months
PRODUCT INTRODUCTIONSNEW!
Introducing Olivina, Tree Hut for Men, Every Man Jack, HoneyBee Gardens and pHersh! Natural
Men’s Brands are a growing category with personal care. Men identify with the value of the regimen
and the health benefits of these products.- Buyer for Personal Care, Shannon Neas
FOCUS ITEMS& WOWS!33
HARDLINESHOME• TBD! Keurig K425 Plus Series Brewer• TBD! T-Fal 10-PC. Prograde Cookware• TBD! Harbor Home 8-PC. Comforter Set• Front cover feature item of 7-in-1 6-qt.
Instant Pot• Special Purchase! Samsung Refrigerator• Special Purchase! Microfiber Sheet Sets• Furniture Event! 10% OFF Entire Stock of
Furniture + Receive a Home Bonus Text Scratch Off
ELECTRONICS• 1st Time Ever!!! Connect Tech Text
Scratch Off• Connect Event Week 3...• WOW! Sony Bluetooth Speaker• WOW! 13.3” Apple MacBook Air• WOW! HP Notebook PC• Amazing prices on Apple iPad Pro 10.5”,
Watch Series 1, and Apple TV 64GB with Remote
HARDLINES• Mobil 1 Synthetic 5-qt. Jugs
SOFTLINES• Fall Fashion Book with 3-Coupons - 30% OFF Any Single Item in Handbags,
Small Leather Goods, Watches, Sunglasses and Luggage
- 30% OFF Any Single Item of Apparel for the Family
- 30% OFF Any Single Item of Shoes for the Family
• Latest Trends in Accessories featuring top brands and designers
• TBD! French Toast Kids Apparel• TBD! Union Bay Boots• TBD! Safety 1st Grow & Go Car Seat• Laser Cut and Block Heel Booties from top
brands• Baby Essentials Sale• Jewelry Book featuring latest trends in
Fine Jewelry• 40% OFF Princess Cut Diamond Clearance
CONSUMABLES• Fall specials on best selling snacks and
beverages• $10 NEX Gift Card Offer with the purchase
of $30 of qualifying P&G items• Cold Season is here! We have everything
needed to stay healthy.
PRODUCT INTRODUCTIONSNEW!
Majorica launched in May at our Flagship stores. Majorica jewelry is
handcrafted organic man made pearls all the way from the island of Mallorca in Spain. Majorica is known for their
timeless pearl strands. - Buyer for Fine Jewelry, Regina Belka
33. FALL TRENDS
WEEK 33 BASESEPTEMBER 15 - 21, 2017
MAIN BOOK
33. FALL TRENDS
WEEK 33 JEWELRYSEPTEMBER 15 - 28, 2017
ANCILLARY BOOK
WEEK 33 FALL FASHIONSEPTEMBER 15 - 28, 2017
COUPONS INSIDE!
UPDATED UNIFORM POLICY
33. FALL TRENDS
ANCILLARY BOOK
WEEK 33 LOW PRICE GUARANTEESEPTEMBER 15 - 21, 2017
WEEK 33 BABY ESSENTIALSSEPTEMBER 15 - 28, 2017
33. FALL TRENDS
ANCILLARY BOOKWEEK 33 FURNITURESEPTEMBER 15 - 28, 2017
33. FALL TRENDS
TEXT SCRATCH OFFs
NEW!• NEW Connect Tech
Bonus Card. Bonus Card will NOT be mailed. Customers must ask for it. Discounts range from 5% to 50% off your Total Electronics purchase. Plus, customers can register to win one of 500 $100 NEX Gift Cards.
• IB forthcoming
• Furniture Bonus Card. Bonus Card will NOT be mailed. Customers must ask for it. Discounts range from 10% to 50% off your Total Furniture & Mattress purchase. Plus, customers can register to win one of 500 $100 NEX Gift Cards.
• IB forthcoming
33. FALL TRENDS
EMAIL SCHEDULE33
Frid
ay 9
/15
Sat
urda
y 9/
16S
unda
y 9/
17M
onda
y 9/
18T
uesd
ay 9
/19
Wed
nesd
ay 9
/20
Thu
rsda
y 9/
210:
00
1:00
WEE
KLY
ADLi
st: T
ier I
, II,
IIIFr
ont C
over
s, S
potli
ght,
Hom
e Th
eme,
Ho
me
& C
onne
ct S
crat
ch C
ards
, App
arel
Co
upon
s, P
&G
Buy
$30
get $
10 G
C
2:00
3:00
4:00
5:00
6:00
7:00
8:00
ELEC
TRO
NIC
S -C
onne
ct
List
: Ele
ctro
nics
, Tie
r I, I
I, III
Conn
ect T
ech
Scra
tche
r, El
ectr
onic
s Pr
oduc
ts T
BD
APPA
REL
List
: Wom
en's,
Kid
s'Fa
ll Fa
shio
n, T
BD U
nion
bay
Boot
s, N
ew
Hunt
er B
oots
, Las
er C
ut &
Blo
ck H
eel
Boot
s, T
all B
oots
, Em
broi
dry
Styl
es,
Dem
ocra
cy, S
leev
e St
yles
, Kid
s Fre
nch
Toas
t, Ap
pare
l Cou
pons
FOR
THE
HOM
ELi
st: F
or th
e Ho
me
Inst
apot
, Keu
rig, T
herm
al C
offe
e M
aker
, N
utri
Nin
ja, W
affle
mak
er, S
oda
Stre
am,
Nuw
ave,
Cal
phal
on 1
0pc,
Foo
d St
orag
e,
New
Har
bor H
ome
Com
fort
er S
ets
CEN
TERC
ORE
List
: Wom
en's
Fall
Fash
ion,
Pat
ricia
Nas
h, K
ors R
aven
&
Mer
cer,
Brah
min
Len
a, W
atch
Sty
les w
ith
Qui
lted
Leat
her,
Mes
h, C
eram
ind,
Squ
are,
Su
ngla
sses
Sty
les C
atey
e, R
ound
, Ove
rsiz
ed.
9:00
10:0
011
:00
12:0
0
13:0
0
BABY
List
: Bab
yTB
D Sa
fety
Firs
t Gro
w &
Go,
Web
Ex
clus
ive
Baby
Jogg
er, G
raco
4Ev
er,
Juju
bee,
Bab
y Ei
nstie
n Ro
cker
, Ba
byor
gani
cs a
nd H
ones
t Co.
14:0
0
CEN
TERC
ORE
List
: Wom
en's
Fash
ion
jew
elry
Foc
us, n
ew P
ando
ra
Shop
s, 2
0% O
ff U
no D
e 50
, Maj
oric
a, N
ew
Doge
ared
, Nom
ades
, Nav
y St
ar D
iam
onds
, Fi
rst T
ime
Ever
40%
off
Diam
ond
clea
ranc
e
15:0
016
:00
17:0
0
18:0
0
FURN
ITU
RE/M
AJO
RSLi
st: F
or th
e Ho
me,
Fur
nitu
re G
alle
ries
Com
e in
Sto
re a
nd g
et y
our S
crat
cher
, N
ew P
elso
r Sof
a, A
shle
y Re
clin
er,
Culv
erba
ch b
edro
om, M
attr
ess e
vent
, Sa
msu
ng F
ridge
, % O
ff M
ajor
s
19:0
020
:00
21:0
022
:00
23:0
0
INSTANT SAVINGS34WEEKLY PROMOTIONAL STRATEGY• 3 Coupons for additional savings• Amazing Prices on Nike Shoes• Smaller Book Mailing 1st Class• Cleaning-up our mailing list!• 2nd Week of Home and Baby Sales• Featuring Callout for our Benefits Day
Promotion
MILITARY STAR• No Interest & No Payments: - Furniture & Mattress $999+ for 12 Months - Major Appliances $799+ for 12 Months - Electronics $699+ for 12 Months• No Interest: - Furniture & Mattress $1,999+ for 24 Months
PRINT MARKETING• Single Self-Mailer with Flap
INTENT• This week we will have the maximum
distribution from Flagship to Tier III and we will have a Self-Mailer sized book that will be mailed 1st Class. This will clean-up the mailing list based on undeliverable addresses.
HARDLINESHOME• Excellent Floorcare Savings!• TBD! Bissell Symphony Pet All-in-One
Vacuum & Steam Mop• Special Purchase! Kenmore Laundry Set
ELECTRONICS• WOW! Microsoft Surface Pro• Save up to $20 on Select PS4 Games
SOFTLINES• Baby Essentials Sale continues• TBD! Ergo Baby Carrier• A Better You with Nike Apparel• Amazing prices on Nike Flex Trainer and
Nike Air Advantage
CONSUMABLES• Tailgate Central• Buy Any Pack of Huggies Snug & Dry Super
Pack Diapers, Get a 168-ct. One & Done Baby Wipes FREE
• Sports Nutrition Coupon OfferCOUPONS• 3-Coupons - 20% OFF Any Regular Priced Sports Nutrition
Item from Optimum Nutrition, BSN, Musclepharm or Muscletech
- 40% OFF Any Regular Priced Vitamin from Naturemade
- $10 OFF Total Purchase of $75 or more
34. INSTANT SAVINGS
MAIN BOOKWEEK 34 BASESEPTEMBER 15 - 28, 2017
COUPONS INSIDE!
WEB EVENT
COMING UP
34. INSTANT SAVINGS
EMAIL SCHEDULE
34Fr
iday
9/2
2S
atur
day
9/23
Sun
day
9/24
Mon
day
9/25
Tue
sday
9/2
6W
edne
sday
9/2
7T
hurs
day
9/28
0:00
1:00
2:00
WEE
KLY
ADLi
st: T
ier I
, II,
IIIFr
ont C
over
s, S
potli
ght
3:00
4:00
5:00
6:00
7:00
8:00
FOR
THE
HOM
ELi
st: F
or th
e Ho
me
TBD
iRob
ot
ELEC
TRO
NIC
SLi
st: E
lect
roni
csM
icro
soft
Sur
face
, HP
Touc
hscr
een,
Le
novo
, Rou
ters
, Vid
eo G
ame
Bund
les,
Ca
mer
as, M
il St
ar
FURN
ITU
RE/M
AJO
RSLi
st: F
or th
e Ho
me,
Fur
nitu
re G
alle
ries
TBD
9:00
10:0
011
:00
12:0
0
13:0
0
BABY
List
: Bab
yEr
go T
rue
Blue
Dea
l, Ba
by S
ale
Cont
inue
s Av
eeno
, BO
GO
Hug
gies
14:0
0AP
PARE
LLi
st: W
omen
's, K
ids'
New
Nik
e,
15:0
016
:00
17:0
018
:00
19:0
020
:00
21:0
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TRUE BLUE DEALS35WEEKLY PROMOTIONAL STRATEGY• Benefits Days Web Event! • True Blue Deals 3-Day Sale!• Cosmetics Days of Beauty Deals• NEW Marketing Cadance Starts this week!
MILITARY STAR• No Interest & No Payments: - Furniture & Mattress $999+ for 12 Months - Major Appliances $799+ for 12 Months• No Interest: - Furniture & Mattress $1,999+ for 24 Months
PRINT MARKETING• Polybag - Base (8 1/8 - 8 7/8 x 11 1/8) - Benefits Days (8 1/2 x 10 3/4) - Cosmetics (8 1/2 x 8 3/4) - Furniture Broadsheet (11 1/8 x 17) - Low Price Guarantee (11 1/8 x 17) - Tire Flyer (8 1/8 - 8 7/8 x 11 1/8)
INTENT• The primary theme for WK35 will be 7-Day
Weekly Specials with the secondary theme focusing on the “True Blue Deals” 3-Day Sale.
• Our Base Book and 3-Day Sale front covers will be positional featuring Department names that can be found in the books.
• The Base Book will offer savings on Electronics including NEW HP Notebook PCs and up to $150 OFF Apple MacBook Pro.
• Major Appliances offers up to $150 OFF Any Samsung or LG appliances of $999 & up. Softlines offers
• Our 3-Day Sale will feature 20+ True Blue Deals that show value and quality.
• Softlines offers 50% OFF Clearance items! • The Cosmetics Book is bursting with NEW
Product as well as FREE Gift with Purchases.
PRODUCT INTRODUCTIONSNEW!
SWEATER KNIT THROW Reg. 29.99
>10915532, 10915605, 10915614, 10915620
myNavyExchange.com
The NEW Bershire Sweater Knit Reversible Throw’s knit design is made to look like your favorite sweater while adding style and texture to your home. Reverse to Sherpa for a feeling that’s soft
and cozy and will provide you wth all season warmth and comfort.- Merchandiser for Domestics, Aneshia Lloyd
FOCUS ITEMS& WOWS!35
HARDLINES
HOME• TBD! Cuisinart Contour 13-PC. Cookware Set• TBD! Alluiva Sofa/Chaise• TBD! Harbor Home Gold Queen Mattress Set• TBD! Select Appliances from Hamilton
Beach• TBD! Keurig Classic K50 Brewer• TBD! Hoover Windtunnel 2 Rewind• TBD! Bissell Powerglide Deluxe Lift Off Pet• Special Purchase! Down Alternative
Comforter Mini-Sets• 20% OFF Entire Stock of Martha Stewart
Bedding and Bath• 30% OFF Charter Club Sheet Sets• 20% OFF Entire Stock of Harbor Home Bath
Towels and Rugs
ELECTRONICS• TBD! Apple 13.3” MacBook Pro• TBD! TP-Link Smart Plug• TBD! Beats X Wireless In-Ear Headphones• TBD! Samsung 55” 4K UHDTV
SOFTLINES• 50% OFF Softlines Clearance ending with
.96 & .97• TBD! Anne Klein & Guess Watches• TBD! Michael Kors and Coach Watches,
Sunglasses and Handbags• TBD! Stone Mountain Crossbody Bags• TBD! Bath & Body Works White Barn
Candles• TBD! 1/5 CTTW Diamond Earrings• TBD! Women’s Trend Right Price Right
Denim• TBD! Covergirl Active Separates• TBD! Brands for the Family• TBD! Delta Crib• 25% OFF Converse, Sperry, Sketchers and
Tom’s for the Family• 25% OFF All Ladies Shoes from Michael
Kors, Style & Co. Alfani and American Rag
CONSUMABLES• Tailgating Essentials including snacks and
beverages• NCAA Sweepstakes: Enter to Win 1 of 5
$500 NEX Gift Cards
>10670259myNavyExchange.com
MICHAEL KORS WONDERLUST ESSENCE 3.4 oz. Outside The Gate $116Also available: $77 1.7 oz. Outside The Gate $96$56 1 oz. Outside The Gate $70
PRODUCT INTRODUCTIONSNEW!
This fragrance is deeply romantic, it’s a fragrance inspired by the exotic, the
unexpected, and the unknown.- Buyer for Cosmetics, Beth Elmore
35. TRUE BLUE DEALS
WEEK 35 BASESEPTEMBER 29 - OCTOBER 4, 2017
MAIN BOOK
CONCEPTUAL LAYOUT
35. TRUE BLUE DEALS
WEEK 35 TRUE BLUE DEALSSEPTEMBER 29 - OCTOBER 1, 2017
ANCILLARY BOOK
TRUE VALUETRUE QUALITY
TRUE BLUE DEALS
CONCEPTUAL LAYOUT
35. TRUE BLUE DEALS
WEEK 35 FURNITURESEPTEMBER 29 - OCTOBER 11, 2017
ANCILLARY BOOK
WEEK 35 LOW PRICE GUARANTEESEPTEMBER 29 - OCTOBER 4, 2017
CONCEPTUAL LAYOUT
35. TRUE BLUE DEALS
WEEK 35 COSMETICSSEPTEMBER 29 - OCTOBER 11, 2017
ANCILLARY BOOK
CONCEPTUAL LAYOUT
35. TRUE BLUE DEALS
EMAIL SCHEDULE
35Fr
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35. TRUE BLUE DEALSNEW! MARKETING CADENCE
SWEEPSTAKES
Your Two Cents Review SweepstakesOnline Entry 3/1– 12/31/2017
QUESTIONS: Michelle Goydan, Marketing Communications [email protected]
For more information, visit the Hub and go to: Code M/Advertising/Workforce Planning Calendar
NEX Unilever SweepstakesIn-Store & Online Entry 8/18 – 9/30/2017
NEX BTS SweepstakesIn-Store & Online Entry 7/28 - 9/7/2017
NEX Kick Off Ready SweepstakesOnline Entry 8/11 – 9/21/2017
Keep It New SweepstakesOnline Entry 9/1 – 9/28/2017
Masqueology SweepstakesOnline Entry 9/1 – 9/28/2017
Unilever NCAA SweepstakesOnline Entry 9/29 – 10/26/2017
SEPTEMBER NEXCARES EVENTS
NEXCares September Care Package Events at NEX Jacksonville, NEX Bangor, NEX Lemoore, NEX Yokosuka and NEX Rota
In September we will be expanding our NEXCares package events to new locations including OCONUS! Select NEX Stores will invite children, ages 12 and younger, to create one of a kind care packages for their deployed loved ones. We anticipate over 500 families to participate across all locations. Each family will receive a $20.00 NEX Coupon to help shop for essentials and goodies plus receive free mailing supplies to help create the care package. Once completed all packages will be shipped for free! Each event will be unique and include tables where children can create handmade cards and letters while others dress up and create silly photos to place in #NEXCares photo frames. There will also be characters in costume and story time at each location to entertain our youngest customers.
If interested in learning more or participating at your location, please contact Michelle Goydan at (757) 631–3672, [email protected] and Diane Martinsen at (757) 631–3533, [email protected].
AUGUST NEX CARES EVENTS RECAP
NEXCares August Homecoming Events at NEX Pearl, NEX Mayport, NEX Oceana and NEX Norfolk
Several NEX stores played a BIG roll in welcoming over 7,000 heroes home during the month of August! Collaborating with base leaderships, ombudsmen and FRGS, our NEX stores held sign making events for families who were awaiting their loved one’s return. FREE materials were provide to make welcome home signs along with fun activities like photobooths to make the events a celebration of the upcoming homecomings. Additionally each NEX showed their support by handing out North Star water and other goodies on the day of homecoming. Parterning with our proud vendors we were able to hand out MWR coupons for free movies and bowling passes, plus award a few lucky winners who entered our homecoming sweepstakes with over $6,000 in prizes! We encourage all stores to join in welcoming our heroes home.
If interested in learning more or participating at your location, please contact Michelle Goydan at (757) 631–3672, [email protected].
LOOK AHEAD TO OCTOBER CAMPAIGNS !!!
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