marketing support & best practice pack - amazon aws

Marketing Support & Best Practice Pack

www.mobil-carcare.com

www.mobil-carcare.com3

Introduction

This pack is designed for ExxonMobil distributors as well as channel partners and it consists of two sections:

Section 1 - Marketing Support This sections provides an overview of support tools that are available to Mobil Car Care customers.

• Distributor Support

• Dedicated Channel Support

• Online Resources

Section 2 - Best PracticeThis section provides examples of a successful programmes implementation within EMEA zone.

• Service Station Programme

• Retail Programme

• Workshop Engagement

• Digital Implementation

• Distributor Engagement in Turkey

www.mobil-carcare.comwww.mobil-carcare.com4 5

Distributor Support Distributor Support

Performance Business ReviewQ1 & Q2 Sales & Marketing review tool to establish:• Distributor profile• Market & industry latest developments• Evaluate sectors and segments • Discuss growth opportunities and agree on joint Sales and

Marketing plan

Profit Calculator Tool Q3 & Q4 Additional potential profit opportunities • Sales tool to investigate potential profit for distributor

business based on his current lubes volumes• The tool presents opportunities in PVL segment based on

the latest market & vehicle parc data

Page 4

Distributor Support

Performance Business Review

• Q1 & Q2 Sales & Marke>ng review tool to establish: • Distributor profile • Market & industry latest developments • Evaluate sectors and segments • Discuss growth opportuni>es and agree on joint Sales and Marke>ng plan

Profit Calculator Tool

• Q3 & Q4 Addi>onal poten>al profit opportuni>es • Sales tool to inves>gate poten>al profit for

distributor business based on his current lubes volumes • The tool presents opportuni>es in PVL segment

based on the latest market & vehicle parc data

Product Brochure & DSRs Selling Book • Designed for distributor’s salesforce to use it

Comprehensive Car Care


Bra 0152 Mobil 12pp Prod Brochure V4_Layout 1 04/06/2014 12:07 Page 2

Mobil™ has a rich heritage in Europe, with lubricants being available since 1886. This focus continues today, with the Mobil brand recognised for its performance,innovation and expertise. This reputation for quality has resulted in Mobil products beingtrusted by many Original Equipment Manufacturers (OEMs) worldwide.

Toughest Industry Standards

The Mobil car care range comprises a set of products that meet and exceed the toughest industry standards. It covers key consumables, including advanced antifreezes, coolants, screenwash and brake fluids. All of our products have beendeveloped with seasonal requirements in mind, enabling you to offer your customers a consistent year-round range and thepotential to generate sales and profit every day of the year.

Thoroughly Tested

Plus, our products have been thoroughly tested and are produced to specifications drawn from our 40 years’ experience in carcare product manufacturing. Research also makes up a large part of the way Mobil develops and markets its car care range:

• Regional driving conditions – matching the right products to your customers’ needs• Rigorous quality test procedures – to adhere to the demanding Mobil quality standards

Leading Support

We also know that our success depends on the success of our distributors, so we can offer you exceptional customer service and a wide range of tools to assist you in your business, including:

• Product brochures and application data• Technical training and education• Expertise in category management and marketing• Category management and market intelligence• Bespoke car care sales support

Benefits

• The power of a world famous brand – Recognised and reliable• Comprehensive range of essential routine servicing ancillaries • Sell them alongside premium Mobil engine & transmission oils • Full servicing package solution for technicians and their customers • Complete application data enhances the product mix• Profit opportunity – Confidence to sell and fit the right products

All your car care needs from Mobil

Bra 0152 Mobil 12pp Prod Brochure V4_Layout 1 04/06/2014 12:07

Product Brochure & DSRs Selling BookSelling book has been created for distributor salesforce with all the information related to:• Premium brand ancillaries• Technical information• Marketing Materials available for workshops• Product information and further support they can

received from Cosan Lubricants team

Training Modules Antifreeze/Coolant & Brake Fluid to enhance sales capabilities • Comprehensive multi-lingual training modules & technical

articles • ‘Train the trainer’ face to face training available

Events Support to increase product range awareness • Bespoke events equipment available for various trade and

sales events• Prior - event marketing support and advice • Dedicated Cosan Lubricants resources available

POS + Vehicle Livery to leverage product range branding • Vehicle livery • Planogram Support and advice • On-site advertisement• Retail merchandising – Neck tag hangers & shelf wobblers

Neck tag & Shelf Wobblers Vehicle Livery

Event Stand Keep your engine cool

Protect your engine all year round!Overheating is one of the mostcommon cause of vehicle breakdown in the summer.

FREE MobilTM Antifreezewhen you buy oil


Pleasescan QRto findout more

NEW NEW NEW NEW Glysantin® is a brand of BASF – The Chemical Company

Bra0386 Mobil CC Wobbler 115x68mm Antifreeze V2_Layout 1 02/04/2015 15:40 Page 1

FRONTBACK

NEW NEW NEW NEW

Glysantin® is a brand of BASF – The Chemical Company


To find out moreabout the productsand the right productapplication, pleasescan QR code.

Modern cooling systems require very specialised antifreeze, depending

upon the car make & model.

Overheating is one of the most commoncause of vehicle break down in the

summer. Protect your car all year roundand apply the right antifreeze, approved

by your vehicle manufacturer.

Please see inside neck tag which MobilTM

Antifreeze is suitable for your vehicle

Keep your engine cool


Bra00385 Mobil CC Necktag Coolant 4pp V4_Layout 1 07/04/2015 17:42 Page 1

FRONTBACK

Stay Safe

www.mobil-carcare.com www.mobil-carcare.com

At MobilTM we are concerned with our customers' safety, that’s why we have introduced premium brand brake fluids

to keep you and others safe on the road.

Don’t compromise your safety – choose the right brake fluid for your vehicle

Brake Fluid DOT 4

FREE MobilTM Brake Fluidwhen you buy oil

Suitable for older vehicles.For all disc, drum and anti-skid, braking systems.Meets requirements of: DOT 3& DOT 4

Brake Fluid DOT 4 ESP

Brake fluid suitable formodern vehicles with ABSand traction controlsystems (ESP). Meetsrequirments of: FMVSS 116DOT 4, SAE J1704, FMVSS116 DOT 3, SAE J1703 ISO4925 (Classes 3, 4 & 6)

Brake Fluid Dot 5.1

High performance brakefluid for use in modern highperformance vehicles.Meets requirments of:FMVSS 116 DOT 5.1, ISO4925, ISO 4925 (Classes 3,4 & 5.1)

Bra00385 Mobil CC Necktag Brake DOT 2pp V4_Layout 1 07/04/2015 17:05 Page 1







ROOF SUGGESTION


Kapsamlı Araç Bakımı




Stay Safe!Don’t compromise your safety –choose the right premium brandbrake fluid for your vehicle.




Bra0386 Mobil CC Wobbler 115x68mm BRAKE FLUID V2_Layout 1 02/04/2015 15:38 Page 1







ROOF SUGGESTION






Technical and Product Training Modules


Dedicated Channel Support

PVL SegmentTo support sell-out activities, we have created ‘Workshop packs’ to enhance product visibility and support sales opportunities with workshops & retailer outlets

CVL & Industrial Sell - out tool for Mobil distributors that operate in industrial/CV sectors includes:• OEM approvals with application chart for: Trucks/Engines/Construction Machinery/Farm Machinery• Opportunity identifier. Check list to help distributors identify where Mobil Industrial ancillaries can be used.

Application Chart

Mobil Brake Fluid Mobil Antifreeze & Coolant

Models shown above do not represent all vehicle variants. For the complete list of application recommendations, please visit www.mobil-carcare.com


Alfa Romeo all models 1987 - DOT 4

Audi all models 1988 - DOT 4

A1 1.2 TDI 2010 - DOT 4 ESP

A1 1.2 TFSI 2010 - DOT 4 ESP

A1 1.4 TFSI (136 kW) 2010 - DOT 4 ESP

A1 1.4 TFSI (90 kW) 2010 - DOT 4 ESP

A1 1.6 TDI (66 kW, 77 kW) 2010 - DOT 4 ESP

A1 2.0 TDI 2011 - DOT 4 ESP

A3 1.2 TFSI 2010 - DOT 4 ESP

A3 1.4 TFSI 2007 - DOT 4 ESP

A3 1.6 TDI 2008 - DOT 4 ESP

A3 1.6, 1.6 FSI, 2.0 FSI 2003 2008 DOT 4 ESP

A3 1.9 TDI (P-D) 2003 2006 DOT 4 ESP

A3 1.9 TDI (P-D) DPF 2006 2010 DOT 4 ESP

A3 2.0 TDI (P-D) 2003 2006 DOT 4 ESP

A3 2.0 TDI (P-D) DPF, quattro 2006 - DOT 4 ESP

A3 2.0 TFSI, quattro 2004 - DOT 4 ESP

A3 3.2 quattro 2003 2009 DOT 4 ESP

A4 1.8 TFSI quattro, 2.0 TFSI quattro (132 kW) 2007 - DOT 4 ESP

A4 2.0 TDI, quattro 2008 - DOT 4 ESP

A4 2.0 TFSI quattro (155 kW) 2008 - DOT 4 ESP

A4 2.7 TDI, 3.0 TDI quattro 2007 - DOT 4 ESP

A4 3.2 FSI 2007 - DOT 4 ESP

A4 3.2 FSI quattro 2007 - DOT 4 ESP

A5 2007 - DOT 4 ESP

A6 2.0 TDI, 3.0 TDI 2011 - DOT 4 ESP

A6 2.8 FSI 2010 - DOT 4 ESP

A6 2.8 FSI quattro, 3.0 TFSI quattro 2010 - DOT 4 ESP

A6 3.0 TDI quattro 2010 - DOT 4 ESP

A7 2.8 FSI 2010 - DOT 4 ESP

A7 2.8 FSI quattro, 3.0 TFSI quattro 2010 - DOT 4 ESP

A7 3.0 TDI 2010 - DOT 4 ESP

A7 3.0 TDI quattro 2010 - DOT 4 ESP

Q3 2.0 TDI 2011 - DOT 4 ESP

Q3 2.0 TDI quattro 2011 - DOT 4 ESP

Q3 2.0 TFSI quattro 2011 - DOT 4 ESP

Q5 2.0 TDI, 3.0 TDI quattro 2008 - DOT 4 ESP

Q7 3.0 TFSI quattro 2010 - DOT 4 ESP

Q7 3.0, 4.2 TDI quattro 2006 2010 DOT 4 ESP

Q7 3.0, 4.2 TDI quattro 2010 - DOT 4 ESP

Q7 6.0 V12 TDI quattro 2008 - DOT 4 ESP

R8 4.2 V8 FSI 2007 - DOT 4 ESP

R8 5.2 V10 FSI 2009 - DOT 4 ESP

R8 GT 2010 - DOT 4 ESP

RS3 2011 - DOT 4 ESP

S3 2.0 TFSI quattro 2006 - DOT 4 ESP



S5 3.0 TFSI quattro 2010 2011 DOT 4 ESP

TT 2.0 TDI quattro 2008 - DOT 4 ESP

Bentley Continental GT, Flying Spur 2003 - DOT 4

BMW all models 1985 2008 DOT 4

all models 2009 - DOT 4 ESP

Chevrolet EU (Daewoo) all models 1991 - DOT 4

Orlando 2010 - DOT 4 ESP

Citroën all models (except where models require special LMH type fluid) 1982 - DOT4

Fiat all models 1982 - DOT 4

Bravo 2007 - DOT 4 ESP

Ford EU all models 1983 2008 DOT 4


C-Max 1.6 TDCi, 1.8 TDCi 2007 2008 DOT 5.1

C-Max 1.6 TDCi, 2.0 TDCi 2007 2010 DOT 5.1

C-Max 2.0 16V CNG, 2.0 16V LPG 2009 2010 DOT 5.1

Fiesta 1.4, 1.6 TDCi Duratorq 2008 2010 DOT 5.1

Fiesta 2.0 16V ST 2005 2008 DOT 5.1

Focus 1.6, 1.8, 2.0 TDCi 2004 2010 DOT 5.1

Focus 2.0 16V CNG, 2.0 16V LPG 2009 2011 DOT 5.1

Focus C-Max 1.6, 1.8, 2.0 TDCi 16V 2003 2007 DOT 5.1

Fusion 1.25 16V, 1.4 16V, LPG, 1.6 16V 2002 2012 DOT 5.1

Fusion 1.4, 1.6 TDCi 2002 2012 DOT 5.1

Galaxy, S-Max 1.6 EcoBoost 2010 2011 DOT 5.1

Galaxy, S-Max 1.8, 2.0, 2.2 TDCi 2006 2010 DOT 5.1

Galaxy, S-Max 2.0 16V Flex Fuel 2009 2010 DOT 5.1

Galaxy, S-Max 2.0 16V, 2.3 16V, 2.5 20V Turbo 2006 2010 DOT 5.1

Grand C-Max 1.6 Ti-VCT, EcoBoost 2010 2010 DOT 5.1

Kuga 2.0 TDCi 2009 2011 DOT 5.1

Kuga 2.5 Turbo AWD 2008 2011 DOT 5.1

Mondeo 1.6 16V, 2.0 16V, 2.3 16V 2007 2010 DOT 5.1

Mondeo 1.8, 2.0 TDCi 2007 2010 DOT 5.1

Mondeo 2.0 16V EcoBoost SCTi 2007 2011 DOT 5.1

Mondeo 2.0 16V Flex Fuel, 2.0 16V LPG 2007 2010 DOT 5.1

Mondeo 2.0 TDCi, 2.2 TDCi 2007 2010 DOT 5.1

Mondeo 2.5 2001 2007 DOT 5.1

Mondeo 2.5 20V 2007 2010 DOT 5.1

Mondeo 3.0 V6, ST 220 2002 2007 DOT 5.1

StreetKa, SportKa 2003 2008 DOT 5.1

Tourneo Connect 1.8 2002 2007 DOT 5.1

Tourneo Connect 1.8 TDCI 2002 2011 DOT 5.1

Honda all models 1989 - DOT 4

Hyundai all models 1990 - DOT 4

Jaguar all models 1989 2005 DOT 4


KIA all models 1991 - DOT 4

Lamborghini all models 1990 2001 DOT 4


Lexus all models 1990 - DOT 4

Mazda all models 1988 - DOT 4

Mini all models 2001 - DOT 4

One, Cooper 2001 2006 DOT 4 ESP

Mercedes Benz all models 1990 - DOT 5.1

Mitsubishi all models 1982 - DOT 4

Colt 2007 2013 DOT 4 ESP

Nissan all models 1981 - DOT 4

GT-R 2008 - DOT 4 ESP

Peugeot all models 1983 - DOT4

Renault all models 1988 - DOT 4

Clio III 1.2 16V, 1.4 16V, 1.6 16V 2005 - DOT 4 ESP

Clio III 1.5 dCi, 1.5 dCi DPF 2005 - DOT 4 ESP

Clio III 2.0 16V 2006 - DOT 4 ESP

Clio III 2.0 16V RS 2009 - DOT 4 ESP

Clio III Sport 2.0 16V 2007 2009 DOT 4 ESP

Clio III TCE 2005 2009 DOT 4 ESP

Clio III TCE 100, 1.6 16V 128 2009 - DOT 4 ESP

Fluence 1.5 dCi 2010 - DOT 4 ESP

Fluence Z.E. 2011 - DOT 4 ESP

Grand Espace IV 2.0 16V Turbo 2002 - DOT 4 ESP

Grand Espace IV 2.0 16V, 3.5 V6 24V 2002 - DOT 4 ESP

Grand Espace IV 2.0 dCi DPF 2006 - DOT 4 ESP

Grand Espace IV 2.2 dCi, 3.0 dCi V6, DPF 2002 2008 DOT 4 ESP

Grand Espace IV 3.0 dCi V6 2008 - DOT 4 ESP

Grand Modus 1.2 16V, 1.4 16V, 1.6 16V, 1.5 dCi DPF 2008 - DOT 4 ESP

Grand Modus TCE 2007 - DOT 4 ESP

Kangoo 1.2 (16V), 1.6 16V, 4x4 1997 2008 DOT 4 ESP

Kangoo 1.4 1997 2003 DOT 4 ESP

Kangoo II Family 1.6 8V, 16V 2008 - DOT 4 ESP

Kangoo Z.E. 2011 - DOT 4 ESP

Laguna Coupé 2.0 16V Turbo (GT) 2008 - DOT 4 ESP

Laguna Coupé 2.0 dCi (GT), DPF, 3.0 dCi 2008 - DOT 4 ESP

Laguna Coupé 3.5 V6 2008 - DOT 4 ESP

Laguna III 1.5 dCi, 1.5 dCi DPF 2008 - DOT 4 ESP

Laguna III 1.6 16V, 2.0 16V, 2.0 16V Ethanol, 2.0 16V Ethanol 2007 - DOT 4 ESP

Laguna III 2.0 16V Turbo GT 2008 - DOT 4 ESP

Laguna III 2.0 dCi DPF, 2.0 dCi GT DPF, 3.0 dCi 2007 - DOT 4 ESP

Laguna III 2.0 dCi, 2.0 dCi GT 2007 - DOT 4 ESP

Latitude 1.5 dCi, 1.5 dCi DPF 2011 - DOT 4 ESP

Latitude 2.0 16V E85 2011 - DOT 4 ESP

Latitude 2.0 dCi, 2.0 dCi DPF, 3.0 dCi 2011 - DOT 4 ESP

Latitude 2.5 V6, 3.5 V6 2011 - DOT 4 ESP

Mégane II, (Grand) Scénic II 1.5, 1.9 dCi DPF 2005 2008 DOT 4 ESP

Mégane II, (Grand) Scénic II 2.0 dCi DPF 2006 2008 DOT 4 ESP

Mégane II, Scénic II 1.4 16V, 1.6 16V, 2.0 16V 2002 2009 DOT 4 ESP

Mégane II, Scénic II 2.0 16V T, RS 2002 2009 DOT 4 ESP

Mégane III 2.0 TCe 180, 2.0 16V Turbo 250 RS 2008 - DOT 4 ESP

Mégane III, (Grand) Scénic III 1.4 TCe 2009 - DOT 4 ESP

Mégane III, (Grand) Scénic III 1.5, 1.9 dCi , 1.5, 1.9 dCi DPF 2008 - DOT 4 ESP

Mégane III, (Grand) Scénic III 1.6 16V, 1.6 16V E85 2008 - DOT 4 ESP

Mégane III, (Grand) Scénic III 1.6 dCi DPF 2011 - DOT 4 ESP

Mégane III, (Grand) Scénic III 2.0 16V, 2.0 dCi DPF 2008 - DOT 4 ESP

Modus 1.2 16V, 1.4 16V, 1.6 16V 2004 2008 DOT 4 ESP

Sandero 2009 - DOT 4 ESP

Sandero 1.0 16V, 1.2 16V, 1.4, 1.6 2009 - DOT 4 ESP

Sandero 1.6 16V 2008 - DOT 4 ESP

Twizy 2012 - DOT 4 ESP

Vel Satis 2.0 16V Turbo 2002 2009 DOT 4 ESP

Vel Satis 3.5 V6 24V 2002 2009 DOT 4 ESP

Wind 1.2 Tce 100, 1.6 16V 133 2010 - DOT 4 ESP

Seat all models 1986 2007 DOT 4


Skoda all models 1984 - DOT 4

Citigo 2011 - DOT 4 ESP

Rapid 2011 - DOT 4 ESP

Yeti 2009 - DOT 4 ESP

Octavia II 2004 - DOT 4 ESP

Octavia III 2012 - DOT 4 ESP

Superb II 2008 - DOT 4 ESP

Smart all models 1998 - DOT 4

Suzuki all models 1988 - DOT 4

Toyota all models 1985 - DOT 4

Prius THSD 2003 2009 DOT 5.1

Vauxhall/Opel all models 1989 - DOT 4

ADAM 1.2 16V, 1.4 16V, ecoFLEX 2013 - DOT 4 ESP

Ampera 2011 DOT 4 ESP

Astra J 1.3 CDTI, 1.7 CDTI, 2.0 CDTI 2009 - DOT 4 ESP

Astra J 1.4, 1.4 Turbo, 1.6, 1.6 Turbo, ecoFLEX 2009 - DOT 4 ESP

Insignia 1.4 Turbo 2011 - DOT 4 ESP

Insignia 1.6, 1.6 Turbo 2011 - DOT 4 ESP

Insignia 1.6, 1.6 Turbo, 1.8 2008 2011 DOT 4 ESP

Insignia 2.0 BiTurbo CDTI, 4x4 2008 - DOT 4 ESP

Insignia 2.0 CDTi, 4x4 2008 - DOT 4 ESP

Insignia 2.0 Turbo, 2.8 V6 Turbo, 4x4, OPC 2008 - DOT 4 ESP

Meriva B 1.3 CDTi, 1.7 CDTi 2010 - DOT 4 ESP

Meriva B 1.4, 1.4 Turbo 2010 2011 DOT 4 ESP

Meriva B 1.4, 1.4 Turbo, ecoFLEX, ecoFLEX LPG 2011 - DOT 4 ESP

Mokka 1.4 Turbo 2012 - DOT 4 ESP

Mokka 1.6 2012 - DOT 4 ESP

Mokka 1.7 CDTI 2012 - DOT 4 ESP

Zafira B 1.6 16V CNG, 1.6 CNG Turbo, 1.6 16V, 1.8 16V 2005 2011 DOT 4 ESP

Zafira Tourer 1.4 Turbo, 1.6 Turbo CNG 2012 - DOT 4 ESP

Zafira Tourer 1.8 2012 - DOT 4 ESP

Zafira Tourer 2.0 CDTI (121 kW) 2012 - DOT 4 ESP

Zafira Tourer 2.0 CDTI (81 kW), (96 kW) 2012 - DOT 4 ESP

Volkswagen (VW) all models 1986 - DOT 4

Golf 2007 - DOT 4 ESP

Sharan 2010 - DOT 4 ESP

Touareg 2010 - DOT 4 ESP

Volvo all models 1990 2003 DOT 4


Year of manufactureMake Model from to Product




Alfa Romeo all models 1976 2005 Mobil Antifreeze Extra

all models 2005 - Mobil Antifreeze Advanced

Audi all models 1981 1996 Mobil Antifreeze Extra

all models 1996 2008 Mobil Antifreeze Advanced

all models 2008 - Mobil Antifreeze Ultra

Bentley all models 1980 2005 Mobil Antifreeze Extra



BMW all models 1975 - Mobil Antifreeze Extra

Chevrolet all models 2001 - Mobil Antifreeze Advanced

Chrysler all models 1985 2007 Mobil Antifreeze Extra


Citroën all models 1993 - Mobil Antifreeze Advanced

Dacia all models 2005 - Mobil Antifreeze Advanced

Daihatsu all models 1979 - Mobil Antifreeze Advanced

Dodge all models 1985 - Mobil Antifreeze Heavy Duty

Ferrari all models 1979 2005 Mobil Antifreeze Extra


Fiat all models 1982 2005 Mobil Antifreeze Extra


Ford all models 1997 - Mobil Antifreeze Extra


Honda all models 1983 - Mobil Antifreeze Advanced

Hyundai all models 1982 - Mobil Antifreeze Advanced

Jaguar all models 1986 1999 Mobil Antifreeze Extra


Jeep all models - - Mobil Antifreeze Heavy Duty

KIA all models 1991 - Mobil Antifreeze Advanced

Lada all models - - Mobil Antifreeze Extra

Lancia all models 1976 2005 Mobil Antifreeze Extra


Land Rover Freelander, Discovery, Defender, Range Rover 1998 - Mobil Antifreeze Advanced

Range Rover V8 and Diesel 1998 2005 Mobil Antifreeze Extra

Lexus all models 1994 - Mobil Antifreeze Advanced

Lotus all models 1980 1999 Mobil Antifreeze Extra


Mazda all models 1977 - Mobil Antifreeze Advanced

Mahindra all models - - Mobil Antifreeze Extra

Mercedes Benz all models 1976 - Mobil Antifreeze Extra

MG Rover all models 1982 - Mobil Antifreeze Advanced

MINI with petrol engine 2001 - Mobil Antifreeze Extra

Diesel 2007 2010 Mobil Antifreeze Advanced

Mitsubishi all models 1982 - Mobil Antifreeze Advanced

Carisma 1996 2004 Mobil Antifreeze Extra

Colt 2004 2007 Mobil Antifreeze Extra

Morgan all models - - Mobil Antifreeze Extra

Nissan all models 1982 - Mobil Antifreeze Advanced

Peugeot all models 1993 - Mobil Antifreeze Advanced

Porsche all models (except 911) - 1995 Mobil Antifreeze Extra


911, Boxster, Cayman, Cayenne, Panamera 1997 - Mobil Antifreeze Ultra

Renault all models 1985 - Mobil Antifreeze Advanced

Rolls-Royce all models 1998 - Mobil Antifreeze Extra

Saab all models 1975 2000 Mobil Antifreeze Extra


Seat all models 1985 1996 Mobil Antifreeze Extra



Skoda all models 1989 1998 Mobil Antifreeze Extra



Smart all models 1998 - Mobil Antifreeze Extra

Subaru all models 1977 - Mobil Antifreeze Advanced

Suzuki all models 1981 - Mobil Antifreeze Advanced

Tesla all models 2013 - Mobil Antifreeze Extra

Toyota all models 1978 - Mobil Antifreeze Advanced

Vauxhall/Opel all models 1975 2000 Mobil Antifreeze Extra


Volkswagen all models 1975 1996 Mobil Antifreeze Extra



Volvo all models 1982 - Mobil Antifreeze Extra

Audi

Ford EU

Ford EU

Lamborghini

Jaguar

MINI

Mitsubishi

Nissan

Renault

Renault

Seat

Alfa Romeo

Audi

Bentley

Chrysler

Ferrari

Fiat

Ford EU

Jaguar

Lancia

Land Rover

Lotus

MINI

Mitsubishi

Porsche

Saab

Seat

Skoda

Vauxhall/Opel

Volkswagen (VW)

Toyota

Volkswagen (VW)

Vauxhall/Opel

Volvo

Skoda

Fiat

Chevrolet EU (Daewoo)

BMW

Bra0156 Gema A1 Mobil Wall Chart UK v7_Layout 1 04/06/2014 09:43 Page 1

UK



Bra0175 Mobil range DL 2pp_Layout 1 04/06/2014 12:01 Page 1

SIZE CASE QTY CODE

UK

Product Range

Find the right Mobil product for your vehicle. Visitwww.mobil-carcare.com and enter your vehiclemake/model.

© 2014. All rights reserved to Cosan Lubes Investments Ltd or one of itssubsidiaries, named here as Cosan. Mobil, Mobil Car Care and all Mobilproducts named in this material are registered brands of Exxon MobilCorporation or one of its subsidiaries, licensed for use to Cosan who areresponsible for this document and the use of such trademarks within it. No part of this document or any trademark is permitted to be copied,reproduced or otherwise used or applied without prior consent.

Registered OfficeDering Way, Gravesend, Kent DA12 2QX Registered in England: Number 8018479

For more information visitwww.mobil-carcare.com

Car Care & Speciality Products

Mobil Screenwash-16°C

SIZE CASE QTY CODE

2L 6 151225

Comes as a ready mixed formula for ease of use.

No need to dilute with water. Ensures clean and streak-freevision in summer and winter down to -16°C.

Mobil ScreenwashInsect Remover

SIZE CASE QTY CODE

2L 6 151226

A ready to use screenwash that helps to remove insects, dirt andgrime from windscreens effectively and quickly. Ideal for summerdriving conditions.

Mobil Screenwash-65°C

1L 12 151224

A highly concentrated formula that protects down to -65°Cand is therefore suitable for the most severe winter conditions.

With apple fragrance.

Mobil De-Icer

SIZE CASE QTY CODE

500ML 12 151103

Effectively clears frost and ice from windscreens.

Contains antifreeze to prevent refreeze of windscreens.

Mobil Machine ToolLong Life Coolant

SIZE CASE QTY CODE

20L – 126806

200L – 126802

BULK – 129622

Ethylene glycol-based engine coolant concentrate withcarboxylic acid inhibitor technology. Free from nitrites,amines, phosphates, borates and silicates. Formulated inaccordance with the United Kingdom military specification forengine coolant DEF STAN 68 – 127 (NATO Code S757).

Provides long-lasting corrosion protection for a minimum offour years. Excellent hard water stability. Very low inhibitordepletion rates.


Bra 0178 Mobil range DL 10pp V8_Layout 1 03/06/2014 12:31 Page 6

Industrial Ancillaries Programme development

• Industrial brochure developed in conjunction with Mobil Distributors to capture market and customer feedback

• Introductory tool for Mobil distributors that sell to industrial/CV sectors

• Highlights that Mobil products can be used outside PV sector

• Introduction to range, OEM approvals with application chart for Trucks/Engines/Construction Machinery/Farm Machinery

• Product availability by segment CV on highway/CV off highway/Manufacturing/Energy

• Opportunity identifier checklist to help DSRs identify where Mobil Industrial ancillaries can be used

Industrial Ancillaries

Advancing Productivity

Bra 0354 Mobil CC industrial Ancillaries_Layout 1 26/04/2015 11:19 Page 2

The below table gives the leading recommendations, approvals or claims for the Mobil Industrial Ancillaries

Complement your Industrial and Commercialvehicles, engines and machinery lubricantproposals

Antifreeze ExtraCoolant Extra

Antifreeze Advanced Antifreeze Heavy Duty Antifreeze Ultra

Antifreeze Type Silicate OAT Hybrid SI-OAT

MANMercedes BenzCumminsVolvo TruckDAFFord (North America)JCBMAN B&WJohn DeereDeutzVan HoolMTUJenbacher

Liebherr

MAN 324 NFMB 325.0

-Vehicles built upto 2005

-----

H-LV 0161 0188Van HoolMTL 5048

Ta-Nr. 1000-0201TLV 035, TLV 23009 A

MAN 324 SNF--

Vehicles built from 2006MAT 74002

------

MTL 5048--

-MB 325.0

CES 14603--

WSS-M 97B51-A1STD 00088List 3.3.7JDM H 24

--

MTL 5048--

MAN 324 Si OATMB 325.5

CES 14603-----------

Fulfils the requirementsof the following coolantstandards:

AS 2108-2004, ASTM D 3306, ASTM D 4985, SAE J1034,AFNOR NFR 15-601,ÖNORM V 5123, CUNA NC 956-16, JIS K 2234:2006,SANS 1251:2005, SH 0521-1999, BS 6580:2010.

AS 2108-2004, ASTM D 3306, ASTM D 4985, BS 6580:2010, CUNA NC 956-16, AFNOR NFR 15-601,ÖNORM V 5123, SAE J1034, SANS 1251:2005, SH 0521-1999.

AS 2108-2004, ASTM D 3306,ASTM D 6210,BS 6580:2010,CUNA NC 956-16, AFNOR 15-601,SAE J1034,JIS K 2234:2006

AS 2108-2004, ASTM D 3306, ASTM D 4985, ASTM D 6210, SAE J1034, ÖNORM V 5123, CUNA NC 956-16, JIS K 2234.2006, SANS 1251:2005, SH 0521-1999, BS 6580:2010

208L821039R

Antifreeze ExtraAнтифриз

Glysantin® G48® by BASF is approved by/ утверждено/ затверджено/ бекітілген

VW/Audi/Seat/Skoda up until 1996 (TL774-C); Rolls-Royce (from 1998), BMW/MINI BMW (except MINI COOPER D from 2007 to 2010) (N 600 69.0); Opel/Vauxhall up to 2000 (B 040 0240); Saab (690 1599); Volvo (1286083 Issue 002); Porsche up until 1995; Tesla; Jaguar up until 1999 (VIN 878388); MAN (324 NF); Mercedes-Benz/Smart/Maybach (325.0); Van Hool; Volvo Truck up until 2005; MTU (MTL 5048)

Contains/ Содержит/ Містить/Құрамындa

Antifreeze AdvancedAнтифриз

208L821045R

Glysantin® G30® by BASF is approved by/ утверждено/ затверджено/ бекітілген

Audi/Bentley/Bugatti/Lamborghini/Seat/Skoda/VW TL 774-D/F, MAN 324 SNF,MTU MTL 5048, Porsche (up until 1996). DAF, Jaguar (vehicles built as from 1999) VIN 878389, Mercedes-Benz 325.3, Mini Cooper D (from 2007 to 2010).


208L321778

Antifreeze Ultra

Glysantin® G40® by BASF is approved by/ утверждено/ затверджено/ бекітілген:

VW/Audi/Seat/Skoda/Bentley/Bugatti/Lamborghini (TL774-G) from 2005 onwards & Porsche 911, Boxster, Cayman, Cayenne,Panamera from 1997 onwards; MAN from 12/2011(MAN 324 Typ Si-OAT); Mercedes-Benz (325.6); Mercedes Trucks from 10/2011 (325.5).


Aнтифриз

208L321782

Antifreeze Heavy Duty

Glysantin® G05® by BASF is approved by/ утверждено/ затверджено/ бекітілген:

Chrysler (MS-9769); Mercedes Benz (325.0); MAN B&W (List 3.3.7); Cummins (CES 14603); Ford North America WSS-M 97B51-A1; MTU (MTL 5048); John Deere (JDM H 24); JCB (STD 00088)


Aнтифриз


Mobil™ has a rich heritage in Europe, with lubricants being available since 1886.This focus continues today, with the Mobil brand recognised for its performance,innovation and expertise. This reputation for quality has resulted in Mobil products beingtrusted by many Original Equipment Manufacturers (OEMs) worldwide.

Toughest Industry StandardsThe Mobil™ Industrial Ancillaries range comprises a set of products that meet and exceed the toughest industry standards. It covers key consumables, including advanced antifreezes and coolants, brake fluids and screenwashes.

Thoroughly TestedThe key to a successful operation is productivity. The more productive your customers’ machines, the more output. The more output, the more profit. The Mobil™ Industrial Ancillaries range been thoroughly tested and are produced tospecifications that help keep your customers machines, equipment and vehicles in operation.

Leading Support We also know that our success depends on the success of our distributors, so we can offer you exceptional customerservice and a wide range of tools to assist you in your business, including:

• Product brochures • Application advice• Sales support

Benefits

• The power and reassurance of quality expected from a world famous brand – Recognised and reliable• Comprehensive range of essential antifreeze and coolants• Sell alongside premium Mobil engine & transmission oils to complement your offer: maximise customer

value and enhance your service• World-leading quality and expertise offer achieved through Partnership with BASF – world leading chemical

company

Industrial efficiency & quality from Mobil


For fleets of Trucks and Buses it’s important for them to be operational for as long as possible. That’s why the MobilIndustrial Ancillaries range offers top quality products to those maintaining and servicing their own ‘fleets’ or thosecontracted as the service provider.

Product availability by segment –CV on highway

Types of vehicle within segment:• Trucks• Coaches• Buses

Antifreeze & Coolant

Mobil Antifreeze Extra

Mobil Antifreeze Advanced

Mobil Antifreeze Ultra

Mobil Antifreeze Heavy Duty

Engine Cooling System1

Screenwash & De-icer

Mobil Screenwash -16°C

Mobil Screenwash Insect Remover

Mobil Screenwash -65°C

Mobil De-Icer

Windscreen3Brake & Clutch fluid

Mobil Dot 4

Mobil Dot 4 ESP

Mobil Dot 5.1

Hydraulic ClutchSystem2

Industrial Ancillaries



Online Resources

Online Product Catalogue • Online catalogue is a vital tool to showcase the

product range • Request product images and product description to

be added to your online catalogue to complement Mobil Lubes

Online Mobil Car Care banners for your website• Apply online banner to your homepage • Link the banner to Mobil Car Care Application Guide to provide product recommendation with confidence• Select from 4 different size banners to fit your site

Online Application Guide • Identify and select the correct product for the

application• Powered by industry-leading application data• Over 180,000 different models of cars, LCV & HGV

Mobil Car Care website is an invaluable resource for product information and data, contacts and the product finder.

Areas of Best Practice 2015 & 2016

The next section of this brochure is designed to give you an examples of the successful implementation of the sales and marketing activities in the marketplace by Mobil Car Care distributors.

Each of the following examples can be applied in your own organisation and the marketplace. It is important that we are keep sharing the success stories and advice on how the success can be replicated.

Events

WorkshopsLeading

Technology

Training

Franchise Car Dealers

Industrial

Sales

Achievements

Retail

OEM approved

Success

Merchandising

DigitalBrand

Automotive

Expertise

Promotion

Case studies


1. UK service station • OSA - On Site Advertisement targeted at the service station consumers• Branded Mobil Car Care pallet wrap was supplied to 80 ROC stations to increase product range exposure • Pallet wrap featuring Winter message and promoting Mobil Antifreeze & De-icer



BRA0267 Gema Pallet Wrap_v3.2.indd 1 31/10/2014 10:23

Sharing:• ‘Marketing programme circulated to Mobil Distributors and EM Fuels team in Norway, Italy, Germany and Turkey for

in country roll out.

2. Russia engagement eventRussian Mobil distributor engagement event held in UK• Training module conducted in local language by Cosan local sales team• Opportunity to develop Distributor sales teams confidence in Mobil Car Care range with technical question and

answer session• Event run in conjunction with Cosan’s partner MSV

3. Germany Service stationProduct selector neck tags for Antifreeze products targeted at the Service Station consumers.

• Neck Tags highlighting importance of choosing the right coolant • Providing consumers with all the information at point of purchase • Volkswagen G-code reference to simplify product selection• Enforcing Glysantin Brand in number one German market

4. German Mobil Distributor training eventCosan organised a dedicated training event to on-board Mobil Distributors in conjunction with their partners BASF.

• Training event run at BASF plant with technical trainer• Training module in local language to enhance

engagement• Platform for Cosan sales team to introduce

themselves and set up business development meetings

5. Poland – building brand awareness to workshops• Outdoor advertising to increase Mobil Car Care product range

awareness• Offering one brand solution to the customers – Mobil lubes and Mobil

ancillaries


Antifreeze/Coolant neck tags & shelf wobblers• Optimise seasonal sales • Keep your engine cool. Beat summer breakdowns with

Mobil Antifreeze message• Including Antifreeze/Coolant products & providing all the

core information for customers• VW-code reference to simplify product selection• Including QR codes with a link to mobil-carcare.com

Brake Fluid neck tags & shelf wobblers• Stay Safe! Message • Including all Mobil brake fluid with a short description and

product recommendation

Sharing:• Adjust to feature relevant products in the market place• Translated in the local language


Protect your engine all year round!Overheating is one of the mostcommon cause of vehicle breakdown in the summer.




NEW NEW NEW NEW Glysantin® is a brand of BASF – The Chemical Company

Bra0386 Mobil CC Wobbler 115x68mm Antifreeze V2_Layout 1 02/04/2015 15:40 Page 1

Stay Safe!Don’t compromise your safety –choose the right premium brandbrake fluid for your vehicle.




Bra0386 Mobil CC Wobbler 115x68mm BRAKE FLUID V2_Layout 1 02/04/2015 15:38 Page 1

FRONTBACK

NEW NEW NEW NEW

Glysantin® is a brand of BASF – The Chemical Company


To find out moreabout the productsand the right productapplication, pleasescan QR code.

Modern cooling systems require very specialised antifreeze, depending

upon the car make & model.

Overheating is one of the most commoncause of vehicle break down in the

summer. Protect your car all year roundand apply the right antifreeze, approved

by your vehicle manufacturer.

Please see inside neck tag which MobilTM

Antifreeze is suitable for your vehicle



Bra00385 Mobil CC Necktag Coolant 4pp V4_Layout 1 07/04/2015 17:42 Page 1

FRONTBACK

Stay Safe

www.mobil-carcare.com www.mobil-carcare.com

At MobilTM we are concerned with our customers' safety, that’s why we have introduced premium brand brake fluids

to keep you and others safe on the road.

Don’t compromise your safety – choose the right brake fluid for your vehicle

Brake Fluid DOT 4


Suitable for older vehicles.For all disc, drum and anti-skid, braking systems.Meets requirements of: DOT 3& DOT 4

Brake Fluid DOT 4 ESP

Brake fluid suitable formodern vehicles with ABSand traction controlsystems (ESP). Meetsrequirments of: FMVSS 116DOT 4, SAE J1704, FMVSS116 DOT 3, SAE J1703 ISO4925 (Classes 3, 4 & 6)

Brake Fluid Dot 5.1

High performance brakefluid for use in modern highperformance vehicles.Meets requirments of:FMVSS 116 DOT 5.1, ISO4925, ISO 4925 (Classes 3,4 & 5.1)

Bra00385 Mobil CC Necktag Brake DOT 2pp V4_Layout 1 07/04/2015 17:05 Page 1

Retail Promotion

Mobil 1 Centre• Mobil Car Care is integrated into relevant Mobil Lube programmes to demonstrate ‘Total Fluid Solution’ • Mobil 1 Centre:

• Mobil Centre network 400 across EAME• Antifreeze/Coolant and Brake Fluid 2 of the 10 point checks

Dnet• Dnet now has Mobil Car Care section leading to

Cosan run website which includes Coolant/Brake Fluid Product selector


Digital Implementation – across EAME

Number of distributors across EAME zone has successfully integrated digital programme by:

• Implementing existing digital banner linked to www.mobil-carcare.com

• Create digital banner and link it to the product selector within www.mobil-carcare.com

• Expanding online product catalogue by Mobil Car Care range

• Implementing recent promotional campaigns and technical messages

Distributor Engagement in Turkey

MAPA Petrol in Turkey is the Authorised Distributor for ExxonMobil and was established in 1976, although MAPA’s roots can be traced back to 1950. MAPA has channel expertise across all PV, CV, and Industrial sectors. Cosan Lubricants re-introduced the Mobil™ Car Care offer to MAPA in 2014, further supporting the opportunity for MAPA to supply a Mobil™ branded, Total Fluid Solution for the Turkish market.

The re-invigorated Mobil™ Car Care offer, which includes Antifreeze Coolants and Brake Fluids, allows distributors to further the visibility of the Mobil™ brand whilst maintaining a consistent brand approach.

The Mobil™ Car Care range offers distributors a great opportunity to grow their business, to a customer-base with a proven appetite for this global, automotive brand leader. Typically distributors should expect to achieve Mobil™ Car Care volume levels at around 12% of their PV Mobil™ brand lubricant sales.

Cosan’s re-launch of the Mobil™ Car Care range is supported with a plethora of new Marketing and Technical Support tools including an online product selector, technical training and information, product literature and promotional materials, translated and ready for use in-market. MAPA Petrol has already put some of these to good use, including the digital assets being promoted on their website.

In addition to the Marketing and Technical support for Mobil™ Car Care delivered by Cosan, is dedicated Sales Support including access to zone-wide industry benchmarks and profit calculator tools to help distributors target and plan their growth.

The Mobil™ Car Care range offers distributors the chance to deliver a Mobil branded Total Fluid Solution for their market, is fully supported by Cosan and is officially licenced by ExxonMobil.

“We are confident in this partnership and believe that it will add more value to our

existing business.”Mehmet Uzandac,

Founder of MAPA Petrol

For more information visitwww.mobil-carcare.com

© 2015. All rights reserved to Cosan Lubes Investments Ltd or one of its subsidiaries, named here as Cosan. Mobil, Mobil Industrial Ancillaries and all Mobil products named in this material are regis-tered brands of Exxon Mobil Corporation or one of its subsidiaries, licensed for use to Cosan who are responsible for this document and the use of such trademarks within it. No part of this document or any trademark is permitted to be copied, reproduced or otherwise used or applied without prior consent.

Registered OfficeDering Way, Gravesend, Kent DA12 2QXRegistered in England: Number 8018479

MO

BIL

CA

RE

CA

RE

AN

CIL

LAR

IES

201

5

marketing support & best practice pack - amazon aws

Documents