Designing and building the post-analogue audiovisual archive.

smart, connected, open

Jan Müller, CEO Netherlands Institute for Sound and Vision

Seminario Regional

CCPUCP, Lima, 10.09.15

My talk today

1. Who are we: national audiovisual archive of the Netherlands – role, tasks, organisation, mission, strategy

2. Having entered the digital domain: envisioning the post-analogue archive

3. How to reach out? New target groups, new channels and the essential role of innovation

The Vaults

our archives

Visitor attraction:

Media experience

>250.000 visitors a

year

2 Labs

Cultural heritage

PPP’sResearchStudents

Media innovationPublic

+ BenG Labs

NETHERLANDS INSTITUTE FOR SOUND AND VISION - HISTORY

• Founded in 1997 (Netherlands Audiovisual Archive | NAA):-> 3 archives (Government Information Archives, Broadcasters, Film & Science)-> 1 museum (Broadcast museum)

• Largest audio visual archive• Assignment

THE ASSIGNMENT

1.• “Preservation and management of the audio visual treasury of the

Netherlands”• Cultural history institute

• Archive• Museum• Knowledge center

2.• “Accessibility to this treasury for everybody!”• Archive collection for program creators/broadcasting, education• Media Experience for the public

2015: 1 million hours

Film from 1898 onwardsTelevision from 1951Advertising from 1920Cinema journals ‘22–’80Radio from 1934Dutch Royal Family collectionDutch football league archive National Music ArchiveObjects related to mediaWeb videoAmateur film Documentary filmPhotographsWebsitesVisual art collections…and much more.

“Images for the Future” digitisation programme (2007-2014)

137.200 hours video MXF SD (HD for Film)17.510 hours film (DPX and MXF)123.900 hours audio WAF1.200.000 photo’s TIFF

http://beeldenvoordetoekomst.nl/publicatie/

From analogue to digital in 7 years

Use of our archive by professionals

• Government: budget cuts 2012-2015 (-/- 20%)• 2014: end of Images for the Future (7 years)

• 2013/2014: New mission translated into strategic goals (by employees from different

parts of the entire organization) • Start of restructuring organization in 2014

Towards the new organization

Building Blocks

MUSEUM PARTNERARCHIVE

Maximum Reach

Excellent Service

Knowledge & Innovation

Strategic Themes

ONZEMISSIE

about OUR MISSION

Focus for audio visual

archives

CollectingConserving

Making accessible

EnrichingConnecting

Giving meaning

A

size Q2 2015:~11 petabyte

Visuals https://vimeo.com/51425368 - Sebastiaan ter Burg CC-BY

+ backup~11 petabyte

Trustworthy Digital Repository

>15 petabyte in 2016

“As guardian of Dutch audiovisual heritage, we keep Dutch history alive.

We enable everyone to utilize the collections to learn, experience and create”

Our Mission

Smart OpenConnected

Designing the post-analogue archive

Media Experience

• a multimedia public facility directly linked to the archives• 15 different exhibits• central concept: our notion of the world is defined by the media• 2 million visitors after opening in 2007; 267.000 visitors in 2014• Average time spent: 4 ½ hours• open 10 am until 6 pm, daily except mondays• Also: 2 theatres, restaurant, temporary exhibition space• 2014 turnover (museum, shop, rest., events): € 2.900.000,-• Customer relationship management opportunities

No entry ticket….but a ring!

15 exhibits

studio BENG

… education ….

workshop news, sitcom & soaps

+1. Introduction 2. Storyboard

3. Recording 4. Editing

- Content production changes- Distribution changes

- Media consumption changes- Business models change

- Attention economy- Copyright legislation hardy changes

In the meantime…

43

Thousands of hours of new television content produced by Dutch public broadcasters every year

Hours of archival content of Sound and Vision re-used

in this new content

About the Attention Economy

44

Total collection of Sound and Vision1.000k of hours (& growing daily)

We need more channels!

Competing for attention

About the Attention Economy

45Sound and Vision channels (3 examples)

general public & creative industries

media studies scholars general public

Innovation

‘Knowledge and Innovation’Team of 20 specialists

Essential for our future:

broadcasts

QC and enrichments

Search engine

creative industries

general public

academics

QC and enrichments

search engine

Machine analysis

general public

academics

Data gathering

creative industries

broadcasts

WikisTwitter

Subtitles

Importer

NewsCrowdsourcing

Data gathering

Low-level features

Multimediacontent analysis

today sniper fire disrupted the funeral of an eleven year old ethnic albanian boy he was killed yesterday while while chopping wood his family blames serb police before his death louisiana state police now say six workers were killed after a natural gas well exploded and caught fire about forty five miles east of shreveport four others were injured in yesterday's blast a police spokesman says the derek started to melt in the intense heat the fire continues to burn out of control and it's because

Audio transcripts Concept detectors

Speaker identification

Face recognition

Machine analysis

CROWD SOURCING - Video Tagging Game ‘Waisda’Winner Innovation Awards 2010, 2011

52

Smart

53

54

enrichments on Soundcloud

Inserts at Wikipedia pages

App ‘Mix NL’

Content can travel!

Archives in the Digital Domain:

www

Physical space

CMS

iPhone App

Mobileas an archive medium

65

Involve the public: crowd sourcing

66

Crowd Sourcing

67

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- In order to learn, experience and create- Innovate!- Using new technologies (for indexing and retrieval and linking)- Link to workflows of the creative industries- Explore distribution over various platforms- Content and knowledge available anyplace, anywhere, anytime

Our future: Smart, Connected, Open

labs.beeldengeluid.nl

just launched!

“smart, connected, open”

gracias

@JanMullerBenG