Document #10 D.1 | Board of Library Trustees Meeting | January 28, 2015

District of Columbia Public Library

Library Services

Performance Report

FY2015 - 1st QTR (October-December)

Quarterly Library Services Performance ReportFY2015 – 1st Quarter

Key Performance Indicators – FY14 Q1 - FY15 Q1

Key Performance Indicators FY14 Q1 FY15 Q1

% Change

FY14 Q1/

FY15 Q1

FY14

Actual

FY15

Projection

% of YTD

Goal

Annual Circulation 860,350 1,012,062 17.6% 3,938,767 4,180,200 24.2%

Digital Library (Subset of Annual Circulation) 114,622 243,553 112.5% 745,036 782,503 31.1%

Circulation of children’s materials (Subset of

Annual Circulation) 313,616 257,289 -18.0% 1,464,871 1,547,191 16.6%

Number of Card Holders 303,280 340,389 12.2% 1,340,709 316,161 N/A

Library Website User Visits* 452,471 276,467 -38.9% 1,758,748 1,750,000 15.8%

Database Searches 135,966 229,593 68.9% 709,626 811,699 28.3%

On-line homework help (Tutor.com

sessions) 1,296 1,498 15.6% 4,313 4,816 31.1%

Library Sponsored Programs** 2,953 3,777 27.9% 14,357 N/A N/A

Program Attendance 65,733 70,748 7.6% 284,969 272,489 26.0%

Storytime Attendance (Subset of Program

Attendance) 36,993 41,411 11.9% 166,309 159,819 25.9%

Community sponsored meetings 5,643 6,039 7.0% 25,409 25,600 23.6%

Attendance at community sponsored

meetings 83,050 84,964 2.3% 320,468 317,286 26.8%

Children's Computer Use (Sessions) 26,661 26,612 -0.2% 108,724 108,479 24.5%

Teen & Adult Computer Use (Sessions) 227,262 258,534 13.8% 941,899 972,359 26.6%

Notes:

At the beginning of each fiscal year, all DC government agencies are asked to develop a performance plan. The

performance plan describes new initiatives that improve the quality of agency services and highlights metrics, called Key

Performance Indicators (KPI), that meaningfully gauge agency progress against goals. Agency progress throughout the

fiscal year can be monitored by the public by using DC.gov/trackdc.

** Library Sponsored programs is not a KPI, as outlined in the annual performance plan.

*Hits to the catalog page are not included due to data not collected when catalog was upgraded. Visits directly to pages

like Overdrive, Freegal or Zinio are also not included. Additionally, users are accessing the library more through social

media.

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Visitor (Traffic) Counts

Locations FY14 Q4

(July-September)

FY15 Q1

(October-December)

MLK JR. MEMORIAL LIBRARY 180,830 162,550

ANACOSTIA 53,529 44,447

BELLEVUE (William O. Lockridge) 31,009 25,649

BENNING (Dorothy I. Height) 56,663 49,329

CAPITOL VIEW 32,192 23,813

CHEVY CHASE 37,748 27,751

CLEVELAND PARK 65,906 59,067

DEANWOOD 12,845 24,299

FRANCIS A. GREGORY 33,806 27,424

GEORGETOWN 36,316 32,579

LAMOND-RIGGS 29,201 24,125

MT. PLEASANT 60,985 59,251

NORTHEAST 38,081 29,922

NORTHWEST ONE 29,589 22,599

PALISADES 24,724 24,610

PARKLANDS-TURNER 38,467 35,512

PETWORTH 46,742 38,890

ROSEDALE 32,422 22,763

SHAW (Watha T. Daniel) 60,846 50,880

SHEPHERD PARK (Juanita E. Thornton) 22,659 21,784

SOUTHEAST 40,155 36,363

SOUTHWEST 28,170 25,231

TAKOMA PARK 24,091 21,473

TENLEY-FRIENDSHIP 61,789 54,800

WEST END 24,065 22,078

WOODRIDGE 21,345 17,469

NEIGHBORHOOD LIBRARIES TOTAL 943,345 822,108

DCPL TOTAL 1,124,175 984,658

Notes:

DC Public Library has implemented thermal people counters in every location. Thermal imaging technology senses infrared radiation

to track traffic travelling underneath the sensor and monitors multiple people entering and exiting at the same time. Data

transmission is communicated wirelessly over the network, which allows tracking and analysis of the data. Devices are mounted at

public entry and exit locations.

* In January 2014, installation of thermal people counters began across the DC Public Library system. All counters were installed by

July 2014. One full year of statistics will be captured by July 2015.

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Circulation Statistics

Locations FY14 Q1 FY15 Q1 Variance Variance %

MLK JR. MEMORIAL LIBRARY 156,815 127,060 -29,755 -19.0%

ANACOSTIA 13,112 12,332 -780 -5.9%

BELLEVUE (William O. Lockridge) 11,654 10,847 -807 -6.9%

BENNING (Dorothy I. Height) 18,141 16,296 -1,845 -10.2%

CAPITOL VIEW 10,272 10,063 -209 -2.0%

CHEVY CHASE 39,910 40,206 296 0.7%

CLEVELAND PARK 54,972 52,470 -2,502 -4.6%

DEANWOOD 7,599 8,655 1,056 13.9%

FRANCIS A. GREGORY 14,649 13,831 -818 -5.6%

GEORGETOWN 36,810 45,409 8,599 23.4%

LAMOND-RIGGS 15,167 18,641 3,474 22.9%

MT. PLEASANT 50,142 57,406 7,264 14.5%

NORTHEAST 0 42,387 42,387 0.0%

NORTHWEST ONE 7,995 8,879 884 11.1%

PALISADES 27,419 32,068 4,649 17.0%

PARKLANDS-TURNER 10,525 11,643 1,118 10.6%

PETWORTH 31,956 32,757 801 2.5%

ROSEDALE 15,849 14,308 -1,541 -9.7%

SHAW (Watha T. Daniel) 30,365 34,656 4,291 14.1%

SHEPHERD PARK (Juanita E. Thornton) 13,264 16,535 3,271 24.7%

SOUTHEAST 41,407 29,881 -11,526 -27.8%

SOUTHWEST 19,020 19,578 558 2.9%

TAKOMA PARK 23,645 22,138 -1,507 -6.4%

TENLEY-FRIENDSHIP 58,540 63,795 5,255 9.0%

WEST END 23,224 12,710 -10,514 -45.3%

WOODRIDGE 13,276 13,958 682 5.1%

NEIGHBORHOOD LIBRARIES TOTAL 588,913 641,449 52,536 8.9%

DIGITAL LIBRARY 114,622 243,553 128,931 112.5%

DCPL TOTAL 860,350 1,012,062 151,712 17.6%

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Digital Library

Variance FY14 Q1 FY15 Q1 Variance Variance %

Database Searches

(In-House & Remote) 135,966 229,593 93,627 68.86%

E-Books Downloaded 60,579 84,120 23,541 38.86%

Digital Media

(Audio-Music-Video-Magazines) 54,043 159,433 105,390 195.01%

Public Computer Use 253,923 285,146 31,223 12.30%

Computer Classes 824 592 -232 -28.16%

Library Web Page "hits" * 452,471 276,467 -176,004 -38.90%

Social Media Use Followers (YTD) 13,726 17,693 3,967 28.90%

Notes:

*Hits to the catalog page are not included due to data not collected when catalog was upgraded. Visits directly to

pages like Overdrive, Freegal or Zinio are also not included. Additionally, users are accessing the library more through

social media.

4

Customer Access to Wifi

LocationFY14 Q4

(July-September)

FY15 Q1

(October-December)

MLK JR. MEMORIAL LIBRARY 21,220 21,344

ANACOSTIA 4,022 4,048

BELLEVUE (William O. Lockridge) 2,241 2,172

BENNING (Dorothy I. Height) 1,605 1,512

CAPITOL VIEW 998 1,898

CHEVY CHASE 549 1,403

CLEVELAND PARK 1,846 1,856

DEANWOOD 592 1,200

FRANCIS A. GREGORY 2,245 2,188

GEORGETOWN 3,655 4,304

LAMOND-RIGGS 1,012 1,673

MT. PLEASANT 5,328 5,706

NORTHEAST 356 1,984

NORTHWEST ONE 734 1,490

PALISADES 385 1,126

PARKLANDS-TURNER 1,604 3,660

PETWORTH 6,464 6,110

ROSEDALE 750 1,106

SHAW (Watha T. Daniel) 5,146 5,656

SHEPHERD PARK (Juanita E. Thornton) 1,556 1,615

SOUTHEAST 1,158 2,500

SOUTHWEST 692 1,335

TAKOMA PARK 416 854

TENLEY-FRIENDSHIP 3,254 3,622

WEST END 577 753

WOODRIDGE 4,446 3,273

NEIGHBORHOOD LIBRARIES TOTAL 51,631 63,044

DCPL TOTAL 72,851 84,388

Notes:

*DCPL IT obtained access to WiFi information at these locations beginning FY14 Q4. One full year of statistics will be captured by July of

2015.

Users are increasingly accessing DCPL's WiFI network for a fast, reliable way to connect to the Internet. Many devices such as

smartphones and tablets support auto-authentication, making it an automatic and convenient for library customers to connect

to the network. DCPL obtained management of WiFi statistics for all DCPL locations in Q4 FY14 from OCTO. In FY15, the Library

will establish baseline statistics for future WiFi comparison.

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Public Computer Use (# of Sessions)

Locations FY14 Q1 FY15 Q1 Variance Variance %

MLK JR. MEMORIAL LIBRARY 57,930 58,845 915 1.6%

ANACOSTIA 14,073 17,677 3,604 25.6%

BELLEVUE (William O. Lockridge) 11,614 9,539 -2,075 -17.9%

BENNING (Dorothy I. Height) 12,809 12,251 -558 -4.4%

CAPITOL VIEW 7,859 7,150 -709 -9.0%

CHEVY CHASE 4,530 5,658 1,128 24.9%

CLEVELAND PARK 5,670 5,150 -520 -9.2%

DEANWOOD 6,183 6,242 59 1.0%

FRANCIS A. GREGORY 5,439 11,934 6,495 119.4%

GEORGETOWN 6,521 8,594 2,073 31.8%

LAMOND-RIGGS 6,725 5,183 -1,542 -22.9%

MT. PLEASANT 12,375 17,107 4,732 38.2%

NORTHEAST 0 8,948 8,948 0.0%

NORTHWEST ONE 7,783 6,273 -1,510 -19.4%

PALISADES 2,285 3,627 1,342 58.7%

PARKLANDS-TURNER 8,290 7,997 -293 -3.5%

PETWORTH 13,793 17,571 3,778 27.4%

ROSEDALE 5,812 6,391 579 10.0%

SHAW (Watha T. Daniel) 13,220 18,201 4,981 37.7%

SHEPHERD PARK (Juanita E. Thornton) 7,394 9,577 2,183 29.5%

SOUTHEAST 8,851 4,379 -4,472 -50.5%

SOUTHWEST 7,753 5,933 -1,820 -23.5%

TAKOMA PARK 6,783 4,773 -2,010 -29.6%

TENLEY-FRIENDSHIP 6,384 12,655 6,271 98.2%

WEST END 5,236 2,636 -2,600 -49.7%

WOODRIDGE 8,611 10,855 2,244 26.1%

NEIGHBORHOOD LIBRARIES TOTAL 195,993 226,301 30,308 15.5%

DCPL TOTAL 253,923 285,146 31,223 12.3%

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