Do you want to make money, or do you want

to run a business?d

Surround yourself with people who don't give a shit about what you're

building but love who you are.

d

Never, ever, ever lean deep into business advice given to you by

someone who doesn’t have a fulfilling & healthy personal life.

d

The more honest you are about your failures & weaknesses, the closer people will lean in to hear

your story.d

It’s ok to give away your ideas.

(An NDA isn’t going to make them better.)

d

Hire smart people, get the fuck out of their way, and pay them

well to work hard.

d

GET OUT OF THE WAY

d

Life is hard because we complicate it.

Business is hard because we try too hard to control it.

d

You'll make money by executing the most elegant and harmless and

interesting version of an idea, not by being the only one to try.

d

Be good to your body.

Don’t eat at your desk.

Get a lot of sleep.

d

Noah Kagan does

bonus situps

d

Trust your gut

d

Culture is a

MYTHd

Real culture isDOING GREAT WORK

d

When you say, “I worked all night,” I hear, “I can’t prioritize or

manage my time wisely.”

d

Become a better listener & people will trust you more.

d

Next time you feel the urge to tell someone, "I know!" replace

those words with

"You're right." d

Taking a leap and making a change is no more risky than

staying in a job or relationship or life that you hate for too long.

d

Go to therapy if you need to. Tell them you’re starting a company.

They’ll know what to do.

d

Don’t be a dick.

Swagger is not something you need to be successful.

d

If you want a mentor, find someone who is amazing and ask to buy them dinner. Do this for a few

months until they offer to buy the next time.d

Coffee is a waste of my time

d

Stop asking for intros and meetings.

Go build something so wonderful people will WANT to know

all about you.d

Ask for advice from everyone, even your customers.

d

Remember that unkind people are maniacally unkind to themselves

first and foremost.

d

Find a spiritual center that is bigger than you and spend a lot

of time thinking about it.

d

What do I know?

d

Tell people you love them. Work until your body says Stop.

Eat well.Laugh a lot.

Acknowledge you are small.d

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