do you see me now?
TRANSCRIPT
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Do You See Me Now? Strategies for Identifying and Connecting w/Your Clients
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My Goals:
• One New Insight
• One Question Answered
• One Answer Questioned
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Key Terms• hypothesis - A proposed explanation for
a phenomenon
• Lean Startup Methodology - build a company in small increments by testing & optimizing the details
• Minimum Viable Product - the simplest version of your offering that still provides value
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Confirmation Bias
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If you build it
They will not come
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Everyone Will Love Me
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Same?
Nathan Alisha
age 77 17
fav activity Feeding birds Instagram
last purchase medicated linament flavored lip gloss
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Define Your Customer• Age
• Race
• Career
• Salary
• Residence
• Likes / Dislikes
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There is a difference
Nice to have
NEEDto have
vs
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Analyze Your Competitors
• Messaging
• Advertising strategy
• Social media
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A.B.C
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A lwaysB eC ustomerD eveloping
A.B.C.D.
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Customer Development is…
Continuously verifying that your customers want what
you have to offer.
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Customer Dev Model
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Go to Your Customers• Talk to prospects
• Talk to mentors
• Talk to experts
• Talk to suppliers
• Talk to competitors
• READ / SUBSCRIBE TO RELEVANT BLOGS
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Buyer Journey
Discovery Purchase
Time
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It’s All About Trust
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Tell A Good Story
• Nobody is going to do it but you
• Thought Leadership
• Perfect Your Pitch
• <3 Your Story
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“Speeds & Feeds”
• Nobody cares how the sausage gets made
• Customers care about benefits
People don’t buy products. They buy what the product can do for them.
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Channels
• Social Media
• Blogging
• EMAIL!!!
• Face-to-Face
• Retail
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Continuous Improvement
• Answers begat more questions
• Refine
• Fail Fast!
• Pivot
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Adapt or Die
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Adapt or Die
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Resources• Hootsuite / Buffer
• twtrland.com (producthunt.com)
• fiver.com
• themeforest.net
• namecheap.com
• FIND YOUR BLOGS
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Q&A
???
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Thank You
David Whitaker
@davidbuilds
linkedin.com/in/davidbuilds