do you post to? how many social platforms where do … · easy steps to postabilities 5. 1....
TRANSCRIPT
HOW MANY SOCIAL PLATFORMSDO YOU POST TO?
1-3 or 4+
WHERE DO YOU STAND?
DO YOU HAVE A CONTENT PLAN?
YES or NO
STORIES ARE TAKING OVER! BUT...WHO HAS TIME FOR STORIES?
SOLUTION EVERGREENcontent saves time, money, effort*
*USE STORIES BUT ALSO INVEST MORE TIME IN CREATING EVERGREEN CONTENT
POSTabilities
QUALITYQUANTITY POSTabilities Easy steps to POSTabilities5
1. BRAINSTORM
TAKE SOME NOTES!
KEYWORDSshort and long-tail keywords for SEO
TOPICSof interest to your audience
well researched
EXPERTISEwhat do you know?
NICHEwhom do you serve?
LOCATIONwhere can you be found?
FILL IN THE BLANKS
● HOW TO...● 7 WAYS TO...● TOP 10 TIPS FOR...● BEST PLACE TO...● TOP 5 PLACES TO…● THE BEST 3...
TOPIC + EXPERTISE + NICHE + LOCATIONBEST SALON + LONG HAIR + WOMEN + DALLAS, TX
TOPIC + EXPERTISE + NICHE + LOCATIONMISTAKES + LAWYER + DIVORCE + AUSTIN, TX
TOPIC + EXPERTISE + NICHE + LOCATIONCHEAP FOOD + PIZZA + STUDENTS + HOUSTON, TX
2. FORMAT
CREATE CRAVEABLE CONTENT
1. Who is your ideal customer?2. Where do they hang out online?3. What content do they consume right now?
POSTabilities
● Text● Audio● Video● Infographic● Quiz● Games● Meme● Alexa Flash Briefing
● Survey● List● Round up● eBook● Guide● PPT● Map● Webinar
3. DIFFERENTIATE
● Year● Season● Series● Lifecycle● Location● Budget● Resource● Expertise
Rewrite, Reformat, Repeat● 2019 Hurricane Prep Guide for New Residents● 2019 South Carolina Hurricane Guide for Renters● 2019 Hurricane Prep Guide for Procrastinators● The Updated 2019 Hurricane Prep Guide● The Visual Hurricane Prep Guide for 2019● 2019 Hurricane Prep Guide for Retirees● 2019 Hurricane Prep Guide for Small Business Owners● 2019 Hurricane Prep Guide for Texas Residents
Infographic - eBook - Blog Article - PPT - Video
DIFFERENTIATE
4. ORGANIZE
romotionalwnedharedested
POST
POSTabilities
P O S T
P PROMOTIONAL
P
COMMERCIALS
SALES
PRODUCT PROMOTIONS
GIVEAWAYS
DAILY SPECIALS
DISCOUNT CODES ADVERTISEMENTS
WEBSITE LINKS
TESTIMONIALS
POST SPARINGLY10-20%
(until you have superfans!)
O OWNED
O
INFOGRAPHICS
eBOOKS VIDEOS
PODCAST EPISODESGRAPHICS
BLOG ARTICLES
PHOTOGRAPHS
CASE STUDIESWEBINARS
NEWSLETTERS
POST OFTEN40-60%
(all roads lead to Rome)
S SHARED
S
TRENDING NEWSINDUSTRY UPDATES
LOCAL NEWSLOCAL EVENTS
CHARITY INVOLVEMENT
NETWORKING EVENTS
PROFESSIONAL ASSOCIATION UPDATES
POST CONSISTENTLY20-40%
(give, give, give)
T TESTED
T
SURVEYS QUOTESPREDICTIONS
QUIZZESQ&A MEMESRANTS
ALEXA FLASH BRIEFING
POST INFREQUENTLY5-15%
(test, test, test)WHEREwill you post what?
LINKEDIN● Videos● Industry articles● Case studies● Professional Event Photographs● Graph(ics)● Interviews● Professional awards
FACEBOOK● LIVE + Recorded Videos● Articles● Graphics● Pictures● Memes● Quizzes● Polls● Contests● Giveaways
TWITTER● Videos● Industry Articles● Infographics● Pictures● Quotes● Breaking News
● Industry Articles● Infographics● Photographs● Videos● Quotes
YOUTUBEVideos, including
● Testimonials● How to’s● DIY● Interviews● Product reviews● Vlogs
5. PLAN
MONTHLY THEME
Start planning CONTENT
3 months out
EDITORIALCALENDAR
TELLS YOUWHO WILL CREATE WHAT
CONTENTCALENDAR
TELLS YOUWHAT TO POST & WHERE
TEMPLATESmoreinmedia.com/NEWIDEAS2019
EDITORIAL CALENDAR:12 months = 12 themes4 micro themes/month
Start collecting content!
CONTENT CALENDAR:# of platforms
Posting schedule/platform
Write copy for each platform!
QUICK QUESTION!
WHY NO INSTAGRAM? INSTAGRAMis generally not recommended for
evergreen content
LAST BUTNOT LEAST
BE PRESENT&
ENGAGE!WILL GIVE YOU NEW IDEAS
AUDIENCE FEEDBACKPOSTabilities
TEMPLATESmoreinmedia.com/NEWIDEAS2019