do you need a mission? darrell zarhorsky mike lee ying jin berkeley batter mike lee ying jin...
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Do You Need a Mission?
Darrell Zarhorsky
Do You Need a Mission?
Darrell Zarhorsky
Mike Lee
Ying Jin
Berkeley Batter
Mike Lee
Ying Jin
Berkeley Batter
Definition of Mission StatementDefinition of Mission Statement
What the text book says: A basic description of the fundamental nature, rationale, and direction of the firm.
What article “Mission Statement” says: A mission statement answers the question, “Why do we exist?”
What the text book says: A basic description of the fundamental nature, rationale, and direction of the firm.
What article “Mission Statement” says: A mission statement answers the question, “Why do we exist?”
Meaningless MissionsMeaningless Missions
_____’s mission is to meet and exceed the expectations of our customers, employees, and shareholders.
The mission of ______ is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.
Elton.
_____’s mission is to meet and exceed the expectations of our customers, employees, and shareholders.
The mission of ______ is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.
Elton.
Kawasaki’s MantraKawasaki’s Mantra
Def: A sacred verbal formula repeated in prayer, meditation, or a syllable or portion of scripture containing mystical potentialities.
Why. Examples of missions vs. mantra.
Def: A sacred verbal formula repeated in prayer, meditation, or a syllable or portion of scripture containing mystical potentialities.
Why. Examples of missions vs. mantra.
Source: The Art of the Start
Keys to MissionKeys to Mission
Pass the Mother Test. Self Igniting. Value Alignment.
Pass the Mother Test. Self Igniting. Value Alignment.
Successful MissionsSuccessful Missions Ben & Jerry’s: To make, distribute & sell the finest
quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment
Starbucks: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.
Ben & Jerry’s: To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment
Starbucks: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.
What Experts SayWhat Experts Say