do you know what this is?
TRANSCRIPT
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Do you know what this is?
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Do you know what this is?
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Three tools you can use
Social bookmarking and sharing links:Delicious.com, Publish2, Reddit and more
RSS feeds and feed readers: Google Reader;Yahoo! home page; Bloglines and more.
Twitter: Yes, people do care about what
you’re doing.
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Write these down
http://bit.ly/nieman
http://commoncraft.com
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1. How to use Twitter.
2. How to use RSS feeds.
3. What “link journalism” is.
4. That your readers are smarter thanyou think.
5. That churnalism is much easier tospot online.
6. That Google’s advanced searchtechniques are your friend.
Ten things every journalist should know in 2009
7. That there are lots of free or cheaptools to experiment with online.
8. That multimedia for multimedia’ssake rarely works.
9. How to write search enginefriendly journalism.
10. That social media sites offer lots
of info about people; think about theconsequences.
http://tiny.pl/v777 | John Thompson | Journalism.co.uk | Jan. 13, 2009
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BusinessWeek, June
11, 2007
But first, why you should care
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Let’s talk social bookmarking
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Delicious.com:One example
Now…howcan we applythis principleto helpingreaders (and
ourselves)?
Let’s talk about link
journalism...
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Knoxville News: Social bookmarking
314,815
page views
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The tool we’re using for sharing bookmarks
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Now, let’s try an experiment...
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My Reader
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By the way: Save a Google search byRSS...
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And don’t forget Google’s advanced search
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A few minutes about Twitter...
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http://tinyurl.com/tonymess
Twitter: 1,328followers
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Mesac Damas has been indicted for the first-degreepremeditated murder of his wife and five children.
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Twitter: 3,824 followersFacebook:
1,029 members
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181 equals 1,400
Weatherbird: I am not
making this up. Headlinefrom news release we just received: "St. LouisZoo ElephantUndergoing HerpesTreatment."3:30 PM Feb 11th from twhirl
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Invite readers to participate; reward them
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Where are the St. Louis fish fries?
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Where are the St. Louis fish fries?
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A i W ?
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A coming Wave?
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Reasons to use these tools
1. The tools can help us be efficient.2. They can provide readers with more information.3. They continue to make us valuable in our newsrooms.
4. They can get us more engaged with our readers.5. They’re tools many of our younger readers use.
6. They can make our web sites more relevant to readers.7. Heck. Some of them are just plain cool.
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Newsroom policies on Social Media?
"The common theme that runs throughthese edicts is that they were written by topmanagers, with the input of lawyers, whoseem to have little understanding of how
social media can benefit journalism and news organizations by building community."
-- J.D. Lasica, CEO, Socialmedia.biz
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Show of hands
You have a Social Media Policy in place?
You are in active review of a proposed Policy?
You think you will need to a Social MediaPolicy?
You think your existing policies cover most of the issues that will arise?
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Tools we mentioned
http://twitter.comhttp://reader.google.comhttp://delicious.comhttp://publish2.com
http://news.google.comhttp://blogsearch.google.comhttp://commoncraftshow.com
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Contact us
Kurt Greenbaum
http://www.igreenbaum.com
Jack Lail
http://www.jacklail.com