do the opposite. -1--1- presenter shaun nilsson co-founder, cityblast.com do the opposite:...
TRANSCRIPT
![Page 1: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/1.jpg)
Do The OPPOSITE
![Page 2: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/2.jpg)
-1-
Presenter
Shaun Nilsson Co-Founder, CityBlast.com
Do The OPPOSITE:Everything You’ve Been Told About Social Media is DEAD WRONG.
![Page 3: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/3.jpg)
Social Media Marketing for Real Estate Agents.
-2-
![Page 4: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/4.jpg)
Over 90% of home searches
begin online.
-4-
![Page 5: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/5.jpg)
People spend 3X more time on
Facebook versus any other website
-5-
![Page 6: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/6.jpg)
-3-
85% of Consumers expect Businesses
To be ACTIVE on SOCIAL MEDIA
![Page 7: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/7.jpg)
-8-
Everything You’ve Been Told About Social Media is
DEAD WRONG.
… and it’s killing your online business.
![Page 8: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/8.jpg)
-8-
Get ready to debunk
7 MAJOR MYTHS
And hear the TRUTH.
![Page 9: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/9.jpg)
-8-
Our opinions are backed by DATA.
1,747,363 Social media posts to date
5,635,730 People reached every day
978,497 Total leads generated for our members
![Page 10: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/10.jpg)
-9-
TRUTH 1: You SHOULD Market on Your Personal Page
![Page 11: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/11.jpg)
-7-
Fan Page vs. Personal
![Page 12: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/12.jpg)
Inbound Marketing shares Valuable Content That Doesn’t Annoy.
-7-
![Page 13: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/13.jpg)
-8-
TRUTH 2: You SHOULD Post Listings
![Page 14: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/14.jpg)
CityBlast generated an estimated
$58,168,386in commissions in past 12 months
More than 70% of the leads came from listings.
-8-
![Page 15: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/15.jpg)
-7-
TRUTH 3: You SHOULD Forget LinkedIn
![Page 16: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/16.jpg)
01/24/13
Social Media Breakdown
This data was analyzed by nearly 8 million real estate social media posts that were actually read and indicates the impact of the respective channels.
![Page 17: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/17.jpg)
01/24/13
TRUTH 4: You SHOULD Skip the Blogging
![Page 18: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/18.jpg)
01/24/13
TIME:•The Ideal Length of a Blog Post is 1,600 Words. – FastCompany.com
EFFORT:•92% of Companies Who Blogged Multiple Times a Day Acquired A Customer Through Their Blog - HubSpot.com
REALITY:•Social Media Has 100% Higher Lead-to-Close Rate Than Outbound Marketing. (State of Inbound Marketing, 2012) – HubSpot.com
![Page 19: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/19.jpg)
01/24/13
Small & Medium Businesses:
55% can’t produce enough custom content
39% don’t have enough time or money for blogging
“Creating quality content is expensive and time-consuming, and contributes to your “me, me, me”
refrain in social media” – Heidi Cohen
![Page 20: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/20.jpg)
01/24/13
Instead… a BETTER Solution
Curate a news feed with shared content from
trusted third-party sources.
![Page 21: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/21.jpg)
01/24/13
Along with Improvements in Search Engine Rankings,
Content Marking Can Create Massive Buzz and Consistent
Referral Traffic, As Well As Driving Sales or Leads.
- Mashable
![Page 22: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/22.jpg)
Top 10 Best Performing Posts of Real Estate Professionals
1. Wooden Deck Transforms Into Swimming Pool, Airows.com
1. 10 Free Apps That Will Change How You Decorate, HouseBeautiful.com
1. 10 iPad Apps for Home Organization, HowStuffWorks.com
1. 11 Tiny Houses That Will Make You Want To Live A Simpler Life, TruthSeekerDaily.com
1. Kelly's Luminous Tree House - House Tour, ApartmentTherapy.com
1. Habitat houses provide healthy foundations, Habitat.org
1. A Sleek Kitchen Renovation in San Francisco, Dwell.com
1. Making a difference through word and deed, Habitat.org
1. 31 Insanely Clever Remodeling Ideas For Your New Home, Buzzfeed.com
1. Could crowdfunding be the future of real estate development?, Brokelyn.com
![Page 23: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/23.jpg)
01/24/13
![Page 24: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/24.jpg)
01/24/13
TRUTH 5: You SHOULD Market To Friends
![Page 25: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/25.jpg)
01/24/13
CityBlast Agents Average An Extra
$8,500 Per Year
… helping their own friends and followers
![Page 26: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/26.jpg)
01/24/13
Would you pay Facebook
$8,500/Year to have an account???
That’s what it’s costing if you’re not using Facebook for business!
![Page 27: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/27.jpg)
01/24/13
TRUTH 6: You SHOULD NOT Talk About YOU
![Page 28: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/28.jpg)
Social Media = Social EventAct as you would at a party where you
want everyone to like you.
-11-
![Page 29: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/29.jpg)
Inbound Marketing: The Golden Key
“Earning the attention of prospects and drawing customers to your website, by producing content customers value.”
- Wikipedia -
-10-
![Page 30: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/30.jpg)
But it’s not perfect:
“One criticism of inbound marketing is the time and effort required
to create content.”
- Wikipedia -
-13-
![Page 31: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/31.jpg)
-8-
TRUTH 7: You SHOULD Outsource
![Page 32: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/32.jpg)
Experts recommend spending
1 hour per day Facebook marketing.
-8-
![Page 33: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/33.jpg)
Busy agents don’t have
an hour a day!
-9-
![Page 34: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/34.jpg)
“Marketing activities should be outsourced when there are not enough resources to adequately manage the activities, or if one
won’t produce a high-quality product.”
- Lauren Hogan, HomeAdvisor -
“Outsource social media? Absolutely! As a broker, I constantly
remind agents to engage in activities that generate income. Although social media brings in sales, it takes consistency to
bring about results. Hiring someone to handle your social media frees up time to handle money-making tasks.”
- Bridgette Freeman, B Free Consulting -
-9-
![Page 35: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/35.jpg)
CityBlast solves this problem for the real estate industry.
-14-
![Page 36: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG](https://reader036.vdocuments.mx/reader036/viewer/2022062721/56649f265503460f94c3cccf/html5/thumbnails/36.jpg)
Take action for your business.
Secure your free trial now!
Promo code: AMM (20% off)
www.cityblast.com