do marketing like jesus
DESCRIPTION
Francesco Ferrazzino and me play a bit with the concepts of engagement and branding, getting inspiration from the most longeve "startup" in history :)TRANSCRIPT
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DO MARKETING LIKE JESUSGet inspiration from the most longeve "startup" in history
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The first seedHow they use it?
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First Release the MVPYou need an Incredible product,like transorm water to wine
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Use simple & recognizable valuesRemember your target
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Start from the historyAnd tell a a nice story
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Choose a logo that is recognizedLess is better
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Take care to your Brand Identity / Personal Brandand don’t be too self
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Scale the worldA startup is scalable don’t think about you and your friends (only)
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Convert your early-evangelistPay attention to Giuda.
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Be “touchable”Your future costumers want touch (no talk all action)
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GO viralIt works! (not always)
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Don’t lose your timeAct now!
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Who take this lesson?
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Yahweh = Dialectical MaterialismThe Messiah = MarxThe Elect = The ProletariatThe Church = The Communist PartyThe Second Coming = The RevolutionHell = Punishment of the CapitalistsThe Millennium = The Communist Commonwealth
This is «Escatology»
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Yahweh = ConsumerismThe Messiah = Steve JobsThe Elect = Apple Fan BoyThe Church = The apple storeThe Second Coming = The next iPhone ReleaseHell = MicrosoftThe Millennium = The Day Apple will buy Microsoft in cash
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YOU?
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Comics byhttp://www.gioba.it
(a real priest)