do algorithms dream of electric people? daryll scott
TRANSCRIPT
NeuromarketingIs there a magical button?
Response ReasoningStimulus
(Non-conscious) (Post-hoc)(Media / Context)
Why Neuro-Marketing?
Why Neuromarketing?Non-conscious does not mean stupid
Why Neuromarketing?
Nothing happens without emotion
All decisions are emotional
Bio-Metrics Psycho-Metrics
Physical responses
Eye Tracking
Facial Coding
GSR
The Perception Stuff
Implicit Response
The Brain Stuff
fMRI
EEG
What is Neuromarketing?
Neuro-Metrics
Sensory Language
Great to see you yesterday.
The presentation was clear and I look forward to seeing what develops.
Great to chat yesterday.
The presentation sounds great so we will wait to hear from you.
Great to meet you yesterday.
The presentation was solid, we got it and hope we can move it forward.
Recognition
Attention
Inclusion
Status / title
Fame
Making a difference
Purpose
Responsibility
Leaving a legacy
Environment
Giving Back
Excitement
Teaching
Change
Variety
Spontaneity
Creativity
Prestige
Exclusivity
Uncertainty
Surprise
Control
Quality
Mastery
Success
Challenge
Money
Power
Comfort
Courage
Achievement
Competence
Knowledge
Skill/Ability
Structure
Consistency
Learning / Growth
Certainty
Autonomy
Credibility
Influence
Professionalism
Connection
Love
Trust
Openness
Honesty
Authenticity
Relationships
Teamwork
Loyalty
Transparency
Affection
Respect
Enjoyment
Fun
Kindness
Empathy
Rapport
Friendship
Camaraderie
Collaboration
The Solution
Gillette&Mach&3&BladesRefuse&To&Pay&£15&For&8&Blades.£9.45&For&8&Blades.www.razors4u.com/Mach3
Results
Next event: Friday 25th of November 2016 (9.30am - 12.30am)
Location: Hospital Club, 24 Endell St, London, WC2H 9HQ
For more info and Early Bird tickets:Visit www.lab.co.uk/neuro-eventEmail [email protected]