dns-1200-05 sales guide. agenda market outlook d-link nas strategy target customer profile...
TRANSCRIPT
DNS-1200-05
Sales Guide
AGENDA
Market Outlook
D-Link NAS Strategy
Target customer profile
DNS-1200-05 hot selling points
Competition
Collaterals
Confidential! Internal Use Only!
AGENDA
Market Outlook
D-Link NAS Strategy
Target customer profile
DNS-1200-05 hot selling points
Competition
Market Outlook
Definition
Stand-Alone NAS Market Revenue
Low-End NAS Revenue Forecast
Less Than US$ 5,000 NAS Market Share
SOHO NAS Is Important
Definition
* Low-end NAS -> Low-end NAS means the unit price is less than $ 25,000 price band
* SOHO NAS -> SOHO NAS refers to low-end NAS targets small offices with less than $2,000
price band
All definitions of different market segments used in this sales guide are quoted from:
1.Gartner “Market Share Business Network Attached Storage worldwide, 2009“
2.Gartner “Market Share Consumer & SOHO Network Attached Storage, Worldwide 2009”
3.Gartner “Forecast NAS Worldwide, 2009 ~ 2014”
Stand-Alone NAS Market Revenue
Less Than $5,000
$5,000-$24,999
$25,000-$49,999
$50,000-$99,999
$100,000 or More
0.0
200.0
400.0
600.0
800.0
1,000.0
1,200.0
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
450.3527.6
369.1
801.2
1,044.7
458,386
46,567
10,851 12,945 6,777
Market Size Shipping Q'ty
Total Stand-Alone NAS market size is USD 3,192M
Low-End NAS market size is USD 977.9M
Less than USD 5,000 market size is USD 450.3M
Total Stand-Alone NAS shipping q’ty is 535,526 units
Less than USD 5,000 shipping q’ty is 458,386 units
Less than USD 5,000 has 85% of total stand-alone NAS market shipping q’tySource: Market Share Business NAS, Worldwide, 2009, Gartner
Million Units
Low-End NAS Revenue Forecast
2009 2010 2011 2012 2013 2014
Less Than $5,000
451224 613628.54208
797339.723150621
1023698.0918353
1312057.36276603
1637961.9152182
$5,000-$24,999
39674 41937.4532762001
43279.996967931
46664.6593588115
50454.0770214416
55121.230508156
100,000
300,000
500,000
700,000
900,000
1,100,000
1,300,000
1,500,000
1,700,000
Ship
pin
g U
nit
s
Source: Forecast NAS Worldwide, Gartner
Less than USD 5,000 CAGR since 2009 to 2014 is 29.4%
USD 5,000 to USD 24,999 CARG since 2009 to 2014 is 6.8%
Less than USD 5,000 is the target market
Less than US$ 5,000 NAS Market Share
Buffalo Technology12%
Netgear10%
QNAP7%
Iomega- EMC6%
Synology5%
Dell4%
LaCie3%
HP2%
Overland 1%
Fujitsu1%
Others48%
There is still a 48% of market size for other brands of NAS , there is no dominate player in “Less than USD 5,000 NAS” Market.
Note: This “Less than US$ 5,000 NAS Market Share” is by Revenue
Source: Market Share Business NAS, Worldwide, 2009, Gartner
SOHO NAS Market Is Important!
SOHO NAS shipping q’ty occupied 77% of total shipping q’ty of “Less Than USD 5,000” market.
Note: The “SOHO NAS (Less than USD 2,000) Market Share” is by Shipping Q’ty
Source: Consumer & SOHO NAS, Worldwide, 2009, Gartner & Forecast NAS Worldwide, Gartner
77%
23%
SOHO NAS (Less Than $2,000)
Less Than USD 5,000 NAS Shipping Q’ty Ratio
AGENDA
Market Outlook
D-Link NAS Strategy
Target customer profile
DNS-1200-05 hot selling points
Competition
D-Link NAS Strategy
Providing full line of SMB NAS products• Target market is “Low-End NAS” market segment, specially, focus on “Less
Than US$ 5,000” market• Tower 4 drives & 5 drives are developed for SOHO market, the success of
tower type models is the foundation of developing Rackmount NAS market
Unified Storage architecture• Unified Storage is NAS embedded iSCSI protocol, unified storage is not only for
file sharing but also storage devices for application servers
High Performance• High performance SMB NAS is able to handle heavy business production tasks
Full business NAS feature sets & complete backup solutions• One of important SMB NAS application is backup, complete backup solution
incl. local backup to cloud storage backup
AGENDA
Market Outlook
D-Link NAS Strategy
Target customer profile
DNS-1200-05 hot selling points
Competition
Target Customer Profile
DAS NAS(SMB NAS)
SAN
Company Profile
Small & Medium Business / enterprise
1. 1 to 200 employees2. Limited IT & storage
expertise staffs
1. 100 to 1000 employees2. Experienced IT staffs3. Plenty IT budge
Pros & Cons Pros: Simple deployment Cons:1. Single point of
management without central management capability
2. Low storage utilization efficiency
Pros:1. Easy & central data
management2. Low deployment cost3. Embedded data
management feature setsCons:4. Limited bandwidth
Pros:1. High bandwidth2. Central data management3. High storage utilization
efficiencyCons:4. Professional IT staffs are
required5. High deployment cost
Applications 1. Primary storage 2. Database3. File sharing4. Messaging 5. Data mining
1. File sharing2. Backup & Recovery
1. Database2. File sharing3. Messaging4. Data mining5. Backup & Recovery
Capacity Fixed capacity per array Scalable Scalable
Storage solutions
1. Server storage expansion
1. Data centralization2. Data achieve
1. Disaster Recovery2. Replication3. Storage consolidation
AGENDA
Market Outlook
D-Link NAS Strategy
Target customer profile
DNS-1200-05 hot selling points
Competition
DNS-1200-05 Hot Selling Points
Windows AD Support
Remote Access
Unified Storage Design
Dual Giga LAN
DFS Support
Green Technology
Snapshot
Thin Provisioning
Encryption
Great Performance
Total Backup Solution
Windows AD Support
Active Directory is a technology created by Microsoft to centralize and standardize system that automates network management of user data, security, and distributed resources, and enables interoperation with other directories. Active Directory is designed especially for distributed networking environments.
Benefits:• With AD support, D-Link DNS-1200-05 is able to obtain user accounts from Windows AD
server seamlessly. The users are able to access the D-Link DNS-1200-05 with their account and password without further configuration.
Remote Access
Remote access provides the service to access the data in the NAS from a remote site. D-Link NAS Remote Access is with HTTPS technology to secure the data security during remote access process, also it supports DDNS protocol to provide a convenient way to access the data without typing IP address.
About DDNS: • DDNS is an acronym of Dynamic Domain Name Service. If the NAS supports
DDNS, user does not need to type IP address to access the data in NAS, instead of that user is able to register a DDNS domain name for the NAS, and access the NAS by this specialized domain named created by user.
Unified Storage Design
Definition: A unified storage system consolidates both file & block based access in a single device. Unified storage NAS system supports file sharing feature and also be an external storage device for application serves, such as Exchange server, SQL … etc.
Benefits:• Flexibility to allocate storage pool for file server or application server without
buying additional NAS or SAN storage. • Worry free for overbuying storage capacity or under buying storage capacity
by planning both block & file based storage at the same time.• Unified storage design contributes two major vantage points.
Virtual disk expansionFlexible storage deployment strategy in virtualization technology
Virtual Disk Expansion
Virtual Disk Expansion allows the D-Link NAS to expand its capacity. By using the iSCSI protocol, D-Link NAS will be able to connect to other iSCSI targets on the network and turn them into virtual disks. These virtual disks will therefore be seen as multiple single volumes on the master NAS.
Benefit: • With Virtual Disk Expansion feature, the D-Link DNS-1200-05 is able to expand
its capacity when it is required.
Note: This sales guide is for internal use ONLY!
D-Link NAS
Virtualization Application Sample
Vmware ESX
Vmware ESX
OS
APP
OS
APP
NAS
Server 2
Server 1
The server 1 & Server 2 data goes to the configured volume 1 & 2, this is the block level type of data
The client 1 & client 2 data goes to the configured NAS volume for file share, this is the file level type of data
Here the data is generated from both servers & clients
Block level Data
FileLevel Data
Dual Gigabit LAN
Dual Gigabit LAN provides following features.Features Description Benefits Figure
Link Aggregation
Link Aggregation combines of 2 or more network cables/ports into a group in order to increase the link speed beyond the limits of any one single cable or port.
1. Performance enhancement
2. Throughput enhancement
Load Balancing
Load balancing is a way to spread data traffic (workload) between two or more computers, network ports, or other resources, in order to achieve optimal resource utilization, maximize throughput, and minimize response time.
1. Network connectivity optimization
Failover Failover automatic switches over redundant system component (e.g. server, system, network, or network port) when the previously active system component has failed.
1. Network reliability improvement
2. Reduce the downtime of network disconnection
- Using 1 cable: Workload on cable is 100%
- Using 2 cables w/ load balancing: Workload on each cable is 50%
DFS Support
Distributed File System is a set of client and server services that allow an organization utilizing Microsoft Windows servers to organize many distributed SMB file shares into a distributed file system. DFS provides location transparency and redundancy to improve data availability in the face of failure or heavy load by allowing shares in multiple different locations to be logically grouped under one folder, or DFS root.
Benefit:• Simplified data management via a
single port to manage data spreads in other NAS on the network.
Green Technology
Hard Drive HibernationHard Drive Hibernation reduces the power consumption and noise, and also extends the life of the hard drives
Low Power ConsumptionD-Link’s NAS devices are powered by low power consumption CPUs without performance decline
Smart FanAuto fan rotation adjustment on temperature measurement to dissipate heat and conserve the power
D-Link Green EthernetD-Link Green Ethernet delivers the NAS to optimized power usage based on dynamic detection of cable
Schedule Power On/OffThe schedule power on/off feature offers the option to flexible operates the device per users’ desire
Snapshot
D-Link NAS Snapshot technology is “Volume Snapshot” which is an image of data on a volume at a specific moment. It is essentially a photograph of the state of the data at that moment in time.
Benefits:
1. Shorten the time of data backup
2. Instant restore the data to the designated time
3. Easy management of data backup
Thin Provisioning
Thin Provisioning is the transparent allocation of physical storage space for data when it is written (“just in time”) rather than in advance of anticipated consumption. Space savings stems from avoiding media pre-allocation although additional space saving techniques can also be applied.
Benefits1. Enhancing storage capacity
utilization
2. Capacity upgrades with actual business usage
3. Saving operation cost
Encryption
D-Link NAS Encryption technology is based on “Volume”. All of the files in this volume is protected by AES 256 bits encryption technology. The data cannot be read without both encryption password and decryption dongle key plugs on the USB port.
Benefit:• The important data is protected by encryption technology, administrator is
also to configure the read/write authority to this designated encryption volume.
Great Performance
DNS-1200-05 is designed to be a high performance NAS in the market. D-Link NAS is with a multiple cores processor with RAID, De-Duplication hardware acceleration engine.
Benefit: 1. It reduces the latency to access the data stored in the DNS-1200-05.2. Powerful processor to handle the heavy daily business applications.3. Dedicated hardware acceleration engine for De-Duplication without data I/O
performance impact
Great Performance
Performance test: • Testing software: IOZone• Why IOZone? 1.IOzone is a file system benchmark tool that generates and measures a variety
of file operations. 2.IOzone is OS and application neutral, i.e. it does not rely on or use OS-level
optimizations, such as optimization agent implemented by Microsoft Vista for file copy operations.
3.IOzone ability to easily test throughput over a range of file sizes makes it easy to obtain valuable insight into NAS performance
Note: Above information is from www.smallnetbuilder.com
Testing Scenario: • “Testing Plan Revision 3” from www.smallnetbuilder.com• Original data hyperlink:
http://www.smallnetbuilder.com/nas/nas-howto/30682-how-we-test-networked-storage-devices-revision-3?tmpl=component&print=1&layout=default&page=
• Performance report is attached.
Great Performance
Performance Comparison
Qnap TS-559 Pro Netgear ReadyNAS Pro D-Link DNS-1200-05
Write 88.75 49.4744666666662 90.429
Read 49.5477333333333 48.4135333333333 54.1038666666663
5.00
15.00
25.00
35.00
45.00
55.00
65.00
75.00
85.00
95.00
Performance Comparison
Thro
ughput
(MB
/S)
Note: Confidential information; Internal Use ONLY!
Total Backup Capability
DNS-1200-05 provides following data backup solutions.1. Disk to Disk Backup2. Schedule Snapshot3. Remote NAS Backup4. Cloud Storage Backup
Cloud Backup
Cloud Storage Partners
Note: Cloud storage backup partners are still under process now.
AGENDA
Market Outlook
D-Link NAS Strategy
Target customer profile
DNS-1200-05 hot selling points
Competition
Competition
Competing against Buffalo
Buffalo models: TeraStation III TS-XL/R5, TeraStation III iSCSI TS-IXL/R5
D-Link DNS-1200-05 advantages:• High performance NAS storage• Unified storage design brings the flexibility of storage capacity planning • Virtual Disk Expansion • Thin Provisioning
Competition
Competing against Netgear
Netgear models: Netgear ReadyNAS NVX, ReadyNAS Pro
D-Link DNS-1200-05 advantages:• DFS support• Encryption Technology• High performance
Competition
Competing against Qnap
Qnap models: TS-559 Pro
D-Link DNS-1200-05 advantages:• High performance • VLAN
Thank You & Q & A