Minnesota Department of Natural Resources // 2010 Summer Boat Safety Campaign Katie Bode // April 14, 2010

Minnesota Department of Natural Resources2010 Boat Safety Campaign

Minnesota Department of Natural Resources // 2010 Summer Boat Safety Campaign Katie Bode // April 14, 2010

Guerilla Tactic: Place inflatable “ Beer Bottle Bouy” on high populated lakes to remind boaters to be safe.

Minnesota Department of Natural Resources // 2010 Summer Boat Safety Campaign Katie Bode // April 14, 2010

Form a partnership with Stearns, a Minneasota company that supplies Life Jackets and also owns Coleman. The sticker and tag incorporated in these items serve as a reminder to the people that purchase them.

Minnesota Department of Natural Resources // 2010 Summer Boat Safety Campaign Katie Bode // April 14, 2010

Print Advertisement that could be placed in bait shops and gas stations in counties with high amounts of lake activity. Copy reads “Nobody likes to brag about this”

Minnesota Department of Natural Resources // 2010 Summer Boat Safety Campaign Katie Bode // April 14, 2010

Minnesota Department of Natural Resources // 2010 Summer Boat Safety Campaign Katie Bode // April 14, 2010

Minnesota Department of Natural Resources // 2010 Summer Boat Safety Campaign Katie Bode // April 14, 2010

DNR Marco Polo Radio Spot30 seconds

SFX: echoed laughter, water sounds, crickets

SFX: boat rocking

SFX: Two people (man and woman) begin counting (One...Two..Three!) Splash!

Woman: “ Ahh burr the water is freezing!”

Man: gurgling

Woman: Marco!?

SFX: Silence and Crickets

Woman: Marco?

VO: Water temperatures under 70 degrees is often a factor for drowning caused by cold water shock. This has been a message from the Minnesota Department of Natural Resources.

Woman: Marco?