dms corporate capabilities statement

Relevance that delivers results.™

Proprietary and confidential. ©2012 DMS Marketing, Inc.

DMS Corporate Capabilities Statement

2012


Proprietary and confidential. ©2012 DMS Marketing, Inc. Proprietary and confidential. ©2012 DMS Marketing, Inc.

The DMS Difference: Experience and Expertise

DMS Marketing, Inc. is an industry-leading, award-winning, WBE direct response and digital marketing agency. We deliver turnkey multi-channel marketing strategies and solutions to companies of all sizes, B-to-B, B-to-C and B-to-B-to-C, including the Fortune 1000, helping them grow their business, accelerate customer acquisition and reduce customer abandonment.

Our unique approach combines direct response science expertise with almost 20 years of proven, result-driving strategies and creative design methodologies, and our proprietary marketing platforms to ensure the right media (online and offline) delivers the right message (in multiple languages) to the right person (1:1 targeting) at the right time (the critical points for sales or retention success) and is completely tracked and analyzed (analytics) to ensure optimal ROI, profitability and repeatable performance.

Whether it is a single project or a full-year multi-channel marketing solution, DMS’ comprehensive array of integrated online and offline marketing services, including direct mail, SEM/SEO, mobile, web, email, social, video, landing pages, PURLs, print, TV/Radio, Out-of-home, and alternative media span the entire lifecycle of each individual customer, from creating their initial interest in a company’s product or service through optimizing their lifetime value and profitability at each stage of their relationship with that company.

The DMS Difference: Process and Platforms

Our proprietary Target Optimization Process System (TOPS)™ is the foundation for everything we do—utilizing data to profile, analyze and segment the target audience to truly understand what will behaviorally motivate them to respond. This “Know Before You Go” model utilizes best-practice driven discovery, research, testing and analysis as the basis for strategic planning and execution.

DMS has a number of proprietary technology marketing platforms that are scalable and customizable solutions that can be implemented on their own or seamlessly integrated into your existing marketing initiatives. These include:

• The DMS Customer Lifecycle Experience System™: Utilizing a proven and consistent methodology, this system engages customers and non-customers through unique triggers and events with an integrated series of data-driven, one-to-one, multi-channel communications. The Customer Lifecycle Experience System™ is ideal for educational, lead generation, cross-sell, upgrade and retention campaigns. The result is increased engagement, ROI and LTV.

• The DMS Customer Lifecycle Retention System™: Our proven, churn-reducing retention system that includes the strategic development, implementation and management of variable, systematic triggers based on the five stages of the Customer Lifecycle. This means each touchpoint is individualized to the record level, addressing every critical stage of each customer’s experience through the channels most relevant to them.




• The DMS Closed-Loop Feedback System™: Utilizes all feedback from customers and prospects—quantifying their responses through a variety of response mechanisms and aggregating real-time data into clear, actionable paths. This automated system serves as a platform for receiving, analyzing and delivering the data needed to determine marketing, financial, programmatic and operational improvements and enhancements.

• LifePURL™: A personalized web address that becomes the customer’s individual portal for the entire customer communication stream—and subsequently, each customer’s unique relationship with you. It drives consistent engagement and gives your customers the ability to get answers they’re looking for “right now,” thus increasing education and stickiness.

• EventEdge™: A revolutionary event optimization and lead tracking system designed to support all your event marketing needs across the entire event spectrum—Pre-Event, At-Event and Post-Event. This web portal is the ultimate marketing and sales support system, providing a centralized, online control center for all aspects, from marketing materials to tracking results through your direct sales reps and/or distribution channels.

• Xsight!: A complete and robust marketing analytics and reporting solution that integrates all channels of offline and online data including web, phone and direct mail, funneling everything into a central repository of information and then providing a single report outlining how the campaign or project is achieving goals.

The DMS Difference: Results

In the end, all that matters are the results. Do our relevant direct marketing strategies, processes and systems outlined above deliver for our clients? The answer is a resounding “yes.” Here is a snapshot of some recent results:

• 30% reduction in campaign costs while yielding a 14% increase in response volume for an acquisition campaign

• 68% increase in customer cross-sells/up-sells

• 522% increase in online sales conversions

• 93% increase in new business leads

• 30% year-over-year reduction in customer churn with our retention system (Test vs. Control)

• 1180% average increase in website visits over baseline goal

The DMS Difference: On-time, Within Budget, Error Free

Our combination of people, processes, marketing platforms and marketing passion are the core differential that has brought industry-leading results to our clients. However, in addition to our approach, specific attention has been given to our processes and procedures that guide our philosophy of work—what we “OWE” our clients: effective ROI-based marketing solutions that are On-time, Within budget and Error free.



DMS Marketing, Inc. is an innovative, award-winning, direct response and digital marketing agency. We solve our clients’ marketing challenges ranging from simple email blast campaigns to fully-integrated, multi-channel, acquisition, up-sell/cross-sell and customer retention/loyalty programs.

Our online and offline marketing strategies, marketing technology platforms and data-driven analytics ensures every B2B, B2C and B2B2C ad hoc project or integrated campaign is delivered on target, on time, within budget, and error free. Our core disciplines include:

Digital / Interactive / New Media

• SEM• SEO• Landing Pages/PURLs/

GURLs/LifePURL™• Websites/Microsites• Web Applications• Social Media• Video• Mobile• Analytics & Performance Tracking

Direct Response Advertising

• Mail• Email• DRTV• Radio• Print• Shared Mail• Out of Home• Alternative Media• Promotions/Events• Analytics & Performance Tracking

DMS is a certified woman-owned business (WBE) proudly serving the following industries:

• Consumer Package Goods• Healthcare• Financial Services • Insurance• Retail• Telecommunications• Technology

Lucy Belcher President [email protected]

DMS Marketing, Inc. Corporate Headquarters26035 Acero, suite 100 Mission Viejo, CA 92691949-460-7300888-794-1777www.dms-marketing.com

dms corporate capabilities statement

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