3d rendering of a River Side LodgeDESERT STAR STUDIOS AND MOTION PICTURE RESORT, Namibia

4

6

8

14

16

18

28

30

38

38

40

42

44

46

48

WHO WE ARE + WHAT WE DO

VISUALISATION

Masterplans

Case Study: Jamestown Urban Design

Providing Context

Architectural Illustration

Case Study: Eden Island

3D Rendering

MARKETING

Brand Development

Printed Material

Digital Media

Web Design

Advertising + Signage

Case Study: Heritage Hill

CONTENTS

DMPMEDIA IS A SUBSIDIARY COMPANY OF DENNIS MOSS PARTNERSHIP (DMP) THATSERVES THE NEEDS OF DMPAND ITS CLIENTS.

Established in 1994 to initially provide an in-

house design & media service to Dennis Moss

Partnership, the specific needs of the office

and its clients has seen us grow into a multi-

dimensional design and media studio.

Bruce graduated from the University of Stellenbosch

in 1995 with a Bachelor of Arts degree. In 1994 he

joined Dennis Moss Partnership and started the

multimedia division. He has over 16 years experience

in graphic design, web design, video editing,

photography and marketing & communication in

the property sector.

(B.A - Stellenbosch)

(B.A Fine Arts - Stellenbosch)

(B.A Graphic Design - Stellenbosch)

(B.A Graphic Design - Stellenbosch)

Bettina graduated from the University of Stellenbosch

in 1988 with a B. Ed.(Art Teaching) degree. She

started work at Prontaprint, Stellenbosch and worked

as Assistant Manager & Graphic Designer for 8 years

before moving to DMP. She has 17 years experience

in graphic design & architectural rendering, is an avid

fine artist and our resident illustrator.

Diana is the newest member to our team having

joined soon after graduating from the University of

Stellenbosch in 2006. She is a keen designer and

illustrator and our web & internet guru.

Scott graduated from the University of Stellenbosch

in 1997 with a degree in design and has worked at

DMP and in London at FITCH Design & Branding

Consultancy. Scott has over 13 years branding,

graphic design, multimedia & video editing

experience.

BRUCE MOSS (Director)

BETTINA REHDER DIANA MOSS

SCOTT FORSYTH (Director)

WHO WE ARE

4

DMPMedia is a subsidiary company of Dennis Moss

Partnership (DMP), a multi-disciplinary practice

consisting of architects, urban designers, urban &

regional planners, landscape architects & interior

designers located in Stellenbosch, South Africa.

Established in 1994 to initially provide an in-house

design and media service to DMP and the specific

needs of its clients, the department has grown into

DMP Media, a full service design & media studio

that specialises in the marketing and visualisation

within the property development market.

Although our emphasis is on architecture and

urban design visualisation, our skills cover a wide

spectrum of design work that includes graphic

design, corporate identity, branding, print media,

digital media, web design, copywriting.

It is this skills base, coupled together with our

experience in property marketing, that we have

managed to create a niche in today’s busy property

market for DMP and its clients.

We provide a high quality visual communication

service package that is all conveniently located

under the same roof as the architects, planners and

urban designers. This ensures a seamless process

from first pencil stroke to final product delivery.

The team works closely with the architects, urban

designers and planners during the design process,

which helps us create a good understanding of the

project and ensures that the final visuals are not only

architecturally accurate but visually pleasing.

WE SPECIALISE IN HIGHLY CREATIVE, RESULT-

ORIENTATED VISUAL SOLUTIONS FOR THE

ARCHITECTURAL, URBAN DESIGN, LANDSCAPE

ARCHITECTURE & PLANNING PROFESSIONS

WHAT WE DO

VISUALISATION

ILLUSTRATION, MASTER PLANS+ 3D RENDERS

BRAND DEVELOPMENT,PRINT + WEB

MARKETING

5

One of DMPMedia’s strengths is the ability to create

a wide variety of architectural representations across

a host of different mediums and styles.

Representations range in anything from pencil

sketches to 3D computer generated photo realistic

renderings, although a combination of both is

generally used to create a fi nal product. The

team is constantly in close collaboration with the

architects and planners of Dennis Moss Partnership

to ensure that the creation of concept illustrations

and visualisations are as accurate as possible to the

proposed design.

3D sketches and illustrations can be created from

loose design concepts or plans and elevations.

Final presentations include montage images

with drawings and 3D models superimposed

into site photographs to create photo realistic

representations of the project. 3D models are

placed in the virtual globe program Google Earth

to help the client visualise and understand the

proposed development in context of its scale within

its environment.

These images are in turn used for presentation,

marketing, web sites, print media and advertising.

VISUALISATION

MASTER PLANS,ARCHITECTURAL ILLUSTRATION + 3D RENDERING

6

TOP: Proposed Urban PlanN2 GATEWAY PROJECT, Cape Town

LEFT: Typical interior sceneDEVONVALE GOLF & WINE ESTATE, Stellenbosch

BOTTOM: Courtyard perspectiveKAYAMANDI HOUSING PROJECTS, Stellenbosch

7

‘Giving life’ to an urban design master plan or

architectural plan is one of the most important

services we offer at DMPMedia. It is generally the

fi rst step undertaken in the project design process

and an important visual element for internal and

client use.

In the case of Eden Island (right), the master plan

was a very useful tool to help with marketing and

sales and for the building of the fi nal model.

MASTER PLANS

VISUALISATION

Master PlanEDEN ISLAND, Seychelles 8

9

DESERT STAR STUDIOS & MOTION PICTURE RESORT, Namibia

Master Plan for Brunswick CloseSCHONENBERG ESTATE , Somerset-West

10

CRAMMIX DEVELOPMENT, Cape Town

11

LAGOON BAY LIFESTYLE ESTATE, Glentana12

13

Each project designed by the offi ce of Dennis

Moss Partnership recognises its place in context of

it’s environment. At DMPMedia we create visuals

that help with this process of understanding and

help explain in a graphic and visual manner how

developments or buildings fi t into their surroundings.

Two good example of how this is achieved are the

visuals prepared for Boschendal Estate and the

Jamestown Urban Renewal Project as shown on the

following pages.

With a detailed master plan having already been

prepared by DMPMedia, this is used as the base for

creating our visuals and represeantations.

PROVIDING CONTEXT

VISUALISATION

(1) The detailed urban design master plan is

placed in Google Earth, showing the design in

context of its surroundings.

(2) A 3D model of the proposed development is

built and rendered and superimposed over the

master plan in Google Earth, or as in this case, on

to an existing aerial photograph.

(3) From the above process we create atmospheric

stills that further enhance this visual experience.

14

1

2

3

15

Stellenbosch Municipality initiated an urban renewal

and development process for Jamestown as a whole

that would provide development opportunities

for existing land owners and that provided for

new extensions. The objective was to enhance the

qualitative dimension of Jamestown and to create

the conditions that would help put Jamestown on a

sustainable development path.

As part of the Jamestown development strategy, DMP

was commissioned by the municipality to assist them

in the preparation of an urban design framework

for a new extension of Jamestown that addresses

development context, various development scales

and dimensions such as environmental, (bio-physical

and energy) landscaping, architecture, urban design,

planning, and socio economic considerations.

The visuals on this spread form just a portion of

graphics, plans and rendered visuals that were

generated for a urban design guidelines report for

the Stellenbosch Municipality.

CASE STUDY: JAMESTOWN URBAN DESIGN

VISUALISATION

16

17

DMPMedia creates imagery that accurately portrays

the look and feel of an architectural project.

Working from concept sketches, 2D drawings, or

CADD fi les, a selection of various perspective layouts

and illustrations can be created in a wide contrasting

styles, ranging from black and white ‘atmospheric’

pencil sketches, to combining various illustration

techniques with 3D software to create more realistic

representations.

ARCHITECTURAL ILLUSTRATIONS

VISUALISATION

Artists impression of a typical maisonEDEN ISLAND, Seychelles18

19

TOP: Open Space Area. FRANSCHHOEK ESTATE, FranschhoekMIDDLE: Main Entrance Gatehouse. WATERKLOOF VILLAGE, Somerset WestBOTTOM: Atmospheric sketch. BOSCHENDAL ESTATE, Stellenbosch

20

Open Space Area. CRAMMIX, Cape Town 21

Open Space Area. KOELENBOSCH PRIVATE ESTATE, Stellenbosch22

23

An artistic sketch illustrating a mixed-use community hub of commerce, leisure & residential. HIGHFIELD MIXED-USE DEVELOPMENT, Bloemfontein

The development will operate as a ‘mini-village’, including a variety of shops, office space, a private medical facility, a gym as well as various social and entertainment facilities.

24

25

The above double-spread showcases a few in a series of illustrations that were prepared for visualisation purposes to help understand what the estate will look like. BOSCHENDAL ESTATE, Stellenbosch

26

27

The Eden Island series of illustrations offers a

wonderful example of how the studio seamlessly

blends together the mediums of hand rendered

sketches and 3D rendering to create architecturally

accurate illustrations and representations.

As can be seen, the initial sketches done for the

marketing of Eden Island closely resemble the final

product that is currently being built.

CASE STUDY: EDEN ISLAND

VISUALISATION

An early elevation sketch of apartments (top) and a recent photo as built (bottom).200728

A photo of the current apartments as they have been built2010

An early artistic impression of the proposed Eden Island apartments.2007

29

Also known as photorealistic renderings, DMPMedia

uses 3D modelling and rendering software to create

realistic computer generated images of future

developments for the offi ce as well as clients. These

range from large-scale exterior models to more

intimate interior detailing.

These images are used across two platforms, fi rstly

to help with the internal architectural process and for

presentation and marketing purposes.

All renderings are created to the correct proportion

and scale - and well as utilising realistic textures,

materials, colours and fi nishes that will be used in the

development of the project.

3D RENDERING

VISUALISATION

30

Typical street sceneBOSCHENDAL ESTATE, Stellenbosch 31

Renders illustrating a Royal Golf Estate unit (top) and Riverside Lodge (bottom) used for marketing and sales materialDESERT STAR STUDIOS AND MOTION PICTURE RESORT, Namibia32

Renderings of cluster units and a typical interior created for marketing and sales material KOELENBOSCH PRIVATE ESTATE, Stellenbosch 33

3d renderings created for volumetric and feasablility study CONCPT DESIGN STUDY FOR THE PROPOSED WORLD TRADE CENTRE, Cape Town (Note: Project has no status)

A world trade centre can be viewed as a miniature commercial city populated by a few hundered companies with representatives from different nationalities in the legal, financial, accounting and trading services.

34

35

Rendering of a Founder’s Estate House illustrating a modern contemporary version of the traditional Cape vernacular BOSCHENDAL ESTATE, Stellenbosch36

37

Communication has always been a very important

cog in the wheel of Dennis Moss Partnership. At

DMP Media it is our responsibility that the correct

visual messages are created that seeks to attract,

inspire, and motivate people about our architectural,

planning and urban designs. In an industry that is

responsible for creating places and spaces, it is

important that the vision, the philosophies and

the design principles of the work that DMP does

are expressed in a visually innovative and effective

manner, an sets us apart.

DMPMedia have been helping DMP position its

clients in the property market place for many years

through effective research, branding and marketing.

Our services include both an in-house and client

based graphic design and marketing service that

covers marketing materials from point of sale items

and billboards to brochures and placements in

newspapers and magazines.

MARKETING

BRAND DEVELOPMENT, PRINTED & DIGITAL MEDIA & OUTDOOR ADVERTISING

TOP: Logo creaton process, STORAGESPOTBOTTOM: Website screengrabs, KOELENBOSCH PRIVATE ESTATE38

Wine label design, PROVOYEUR WINES:TOPMarketing brochure, DEVONVALE GOLF & WINE ESTATE:BOTTOM 39

Everything must have an identity and this identity is

often associated with a name, be it a person, place,

product or business. It is through this creation of an

identity that your brand is born.

Your brand is the fundamental framework of your

business, the starting point of the push to success.

It typifies your traditions and values and gives your

product an identity and sets the tone for positioning

and exposure in the market place.

It is an incredibly important and a never-ending

process through which long-lasting impression of

your business, product or service is created in the

minds of those that deal with it on an everyday basis

or those that are introduced to it for the first time.

At DMPMedia we understand the importance of

positioning our clients in an an already crowded

market place. We’ll help you identify what makes your

business work and express that across everything

your business does from logos to marketing

campaigns.

MARKETING

BRAND DEVELOPMENT

40

41

DMP Media is primarily responsible for the design

aspects of digital presentation material for DMP and

it’s clients. This includes printed material such as

documentation booklets, posters or digital material

for Powerpoint presentations. Although not always

considered the most exciting of mediums, it has

proven to be a very useful and effective tool for

marketing for clients and municipal and provincial

applications and public participations meetings.

Brochures are a common, affordable and effective

marketing tool and a useful way to distribute

information about your services or product.

They need to be creative, visually appealing and

interesting in order to focus users’ attention and

effectively deliver the message.

Our studio has the experience and skills to manage

all aspects of your brochure or booklet design to

suit your specifi c marketing needs.

PRINTED MEDIA

MARKETING

42

43

DIGITAL MEDIA

DMP Media is primarily responsible for the design

aspects of digital presentation material for DMP and

it’s clients. This includes printed material such as

documentation booklets, posters or digital material

for Powerpoint presentations.Although not always

considered the most exciting of mediums, it has

proven to be a very useful and effective tool for

marketing for clients and municipal and provincial

applications and public participations meetings.

The offi ce also offers a video and photography

service with the capability to create DVD and VHS

videos, in a variety of languages, from concept and

storyboard through to editing and duplication. This

has been shown to be a successful manner in which

to communicate complex planning and design

principles or simply as a marketing tool for sales.

COMMUNICATION

44

Devonvale Golf & Wine Estate: www.devonvale.co.za Dennis Moss Partnership: www.dmp.co.za

45

MARKETING

SIGNAGE + ADVERTISING

One of the many services we provide for our clients is

the consulting, designing and project management

of outdoor advertising and signage media. This can

range from small estate information and direction

signage to 24 meter marketing billboards.

We have built a close network with a number of

local and national visual branding solution providers

and signage companies that offer a wide range of

products for outdoor advertising using the latest

technology and materials available.

Advertising billboardCEDER LAKE, Clanwilliam

46

Advertising billboardSTORAGESPOT, Milnerton 47

The entire project included logo & corporate identity

design, glossy brochure, print advertising, website design

& outdoor signage

If the necessity arises, DMPMedia are well

equipped to produce marketing and advertising

material for press.

A fi ne example of this is the Heritage Hill ‘Lifestyle

of Choice’ advertising campaign that appeared

across a variety of popular national publications as

well as local and national newspapers.

DMPMedia was primarily responsible for the

concept and design of the campaign and we

joined forces with a specialist in the marketing

and advertising industry who oversaw the smooth

implementation and roll out of this aspect of the

campaign.

The campaign was published in both English and

Afrikaans newspapers and magazines and proved

to be highly successful for exposure and sales.

CASE STUDY: HERITAGE HILL

MARKETING

48

49

www.dmpmedia.co.za

19 MARKET STREET

PO BOX 371

STELLENBOSCH 7599

T: +27 21 887 0124

F: +27 21 886 5393

info@dmpmedia.co.za