DMOs & DMOs & Single Source FundingSingle Source Funding

What to do when your budget shrinks What to do when your budget shrinks or your bed tax funding is “pulled.”or your bed tax funding is “pulled.”

Janice W. MarshallPresident & CEOMacon-Bibb County CVB

Retire! ! !Retire! ! !

Shrinking Budget—Shrinking Budget—

Supplement Bed Tax RevenuesSupplement Bed Tax Revenues

Higher Membership DuesHigher Membership Dues

Gift Shop Revenues: Clayton CountyGift Shop Revenues: Clayton County

Sponsorship Sales: Delegate BagsSponsorship Sales: Delegate Bags

Advertising Sales: Brochures, Web Banner AdsAdvertising Sales: Brochures, Web Banner Ads

Grants—Corporate, Foundation, GovernmentGrants—Corporate, Foundation, Government

When Bed Tax Funding is Pulled—When Bed Tax Funding is Pulled—It’s too lateIt’s too late

Become an Effective PoliticianBecome an Effective Politician

Tourism is Economic Development

Tourism expenditures contribute to local tax coffers —present that check to government officials once a year!

Tourism generates Jobs

Do the research and show the ROI —include initiatives, awards, recognition in your PR campaigns

Tourism Officials need to be seen as Power Players

The Best Offense is a Good Defense!The Best Offense is a Good Defense!

Point out Differing Objectives of DMO &:Point out Differing Objectives of DMO &:

The Chamber of Commerce

Downtown Development Groups

Economic & Community Development Groups

The Best Offense is a Good Defense!The Best Offense is a Good Defense!

The Best Offense is a Good Defense!The Best Offense is a Good Defense!

DMO Board of DirectorsDMO Board of Directors

2/3 Travel Industry Leaders

1/3 Community Power Players who will advocate FOR the DMO

(not just use their positions to get preferential treatment)

The Best Offense is a Good Defense!The Best Offense is a Good Defense!

Above Marketing, Above Marketing,

DMO Presidents need to be DMO Presidents need to be

goodgood politicianspoliticians..