dmo webinar: how to use twitter to reach & delight more visitors

HOW TO USE TWITTER TO REACH & DELIGHT MORE VISITORS

F E AT U R I N G : T R AV E L O R E G O N & D E S T I N AT I O N C L E V E L A N D

O U R PA N E L I S T S

Emily Forsha Content & Community Manager Travel Oregon

Mo Sherifdeen Digital Brand Strategy & Publishing Travel Oregon

Corinne Allie Senior Interactive Media Manager Destination Cleveland

James Li Founder & CEO Encore Alert

@emilyforsha @mosherifdeen @rinallie @jameslidotcom

#DMOwebinar // @encore // [email protected]

mailto:[email protected]

out of the 26,663 respondents said they’ve based their plans on social media posts

49%#DMOwebinar // @encore // [email protected]


of travelers have changed their plans after seeing a post on social media



of travelers post about their vacation, multiple times a day



Why is Twitter worth doing?




@rinallie



Editorial Objective


@mosherifdeen


@emilyforsha



WHY DO IT?

D R E A M P L A N B O O K E X P E R I E N C E & S H A R E

open to travel inspiration

actively seek out travel inspiration

commit to travel reflect & publish



Why Twitter?

> Customer service > Identify conversations about Oregon and content gaps > Reach niche audiences



What are the key metrics that you look at on a daily or quarterly basis

to gauge this?




@rinallie




@mosherifdeen


@emilyforsha



Social Listening2013 2014



Step 1. Reach

T H E V I S I T O R C O N V E R S I O N F U N N E L



Step 1. Reach

Step 2. Delight




Step 1. Reach

Step 2. Delight

Step 3. Convert




S T E P 1 . R E A C H




How do you reach new audiences on Twitter?

Thoughts from Our Panelists





@rinallie




Engaging Football Fans

Mo Sherifdeen Travel Oregon

@mosherifdeen

Emily Forsha Travel Oregon

@emilyforsha




https://sparkloftmedia.com/blog/our-social-college-football-pregame/

Engaging Oregon Brands

https://sparkloftmedia.com/blog/our-social-college-football-pregame/


The Media Joins In…




NZ-Oregon Beer Exchange (#KIWI20BF)



S T E P 1 . R E A C HInsights from Encore Alert’s DMO Study

Shareable Content is King

@jameslidotcom




S H A R E A B L E C O N T E N T I S K I N G

Insights from Encore Alert’s DMO Study



S T E P 2 . D E L I G H T




What was your experience delighting a certain person

(or organization) on Twitter?





@rinallie


@rinallie




@rinallie#DMOwebinar // @encore // [email protected]




@mosherifdeen


@emilyforsha




@rinallie#DMOwebinar // @encore // [email protected]


P R I O R I T I Z E R E T W E E T S A N D R E P L I E SInsights from Encore Alert’s DMO Study

@jameslidotcom




I M P L E M E N TAT I O N & C H A L L E N G E S

What were some challenges you had to overcome to set up these processes?

How did you overcome them?




E N C O R E A L E RTT H E B E S T A U T O M AT E D S O C I A L M E D I A A S S I S TA N T Y O U ’ V E E V E R H A D

1W E TA K E I N T H E E N T I R E R E L E VA N T F I R E H O S E O F

T W I T T E R & I N S TA G R A M N O I S E 2A L G O R I T H M S F I N D S T H E

M O S T I M P O RTA N T, P R I O R I T I Z E D

C O N V E R S AT I O N S A N D P E O P L E 2 4 / 7

3Y O U G E T E M A I L / M O B I L E A L E RT S

S O Y O U C A N TA K E A C T I O N R I G H T AWAY

Y O U ’ R E I N G O O D C O M PA N Y

Have questions or interested in a demo? Please contact me at [email protected] or enter your email address in the chat box!


Thanks for listening :) T H A N K Y O U T O D E S T I N AT I O N C L E V E L A N D & T R AV E L O R E G O N F O R J O I N I N G U S !

dmo webinar: how to use twitter to reach & delight more visitors

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