dml 13 andrea hijsoon - universal media - cases brand effect
Post on 21-Oct-2014
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Case study Online branding
Andrea Huijssoon
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X
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2011
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2011
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2011
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2012
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2012
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Fase 1: Content
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Fase 2 Event
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Resultaten 2013
Perceptie fashionability ECCO met 15% gestegen
(40 46%) tijdens campagneperiode
In een dalende markt (-4,6 %) hebben de
ECCO stores een stijging van 5% in sales
gerealiseerd!
Een duidelijk jonger bezoekersprofiel in de
ECCO stores
Zeer positief effect op PR aanvragen
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Vragen?