DMG101 - week 1

Introduction to Design Management

(Week 1)

•Course overview

•Class resources

•What is Design Management

•Introduction to Visual Communication

DMG101 - week 1

In the first few weeks we will cover:

• Design Management

• Skills needed

• Various career fields

• Design terminology

• Design in business

• Design’s value to business

•Marketing & Design Management

DMG101 - week 1

Second part of term: Skill Building

• Written and Oral communication skills

• Business terminology

• Presentation skills

• Client interactions

• Leadership

• Time management

• Project Management

DMG101 - week 1

How can you be successful in this class?

• Make a Commitment

• Attendance as Priority

• Actively Participate

• Ask questions

• Be open to new ideas

DMG101 - week 1

I will:

•Be available

• After class

• Office hours

• Via email

• I will answer questions

• Provide website support

• Be open to new ideas

DMG101 - week 1

Resources for you•Design management resources

http://www.design-management.org (many case

studies, powerpoints, etc.)•Design Management Institute: http://www.dmi.org/•Danish design council: http://www.ddc.dk (check

knowledge and press release sections for great info)•Center for sustainable design -- UK:

http://www.cfsd.org.uk/ Lots of great information

about global efforts toward sustainability•Business terminology: www.netmba.org

DMG101 - week 1

•What is Design?

•How is Design different from Art

•What is Designed?

•What are the fields in Design?

DMG101 - week 1

What is Design Management?

… Design management is the art and science of empowering design to enhance collaboration and synergy between “design” and “business” to improve design effectiveness. (www.dmi.org DMI FACTSHEET)

… a creative activity using market and company information to produce a two or three-dimensional product which will satisfy the customer and act profitably for the company… (http://www.design-management.org/business/ )

DMG101 - week 1

Design Management:

• Uses both creative and analytical skills to merge business and aesthetics to create value and increase competitive advantage.

DMG101 - week 1

What skills do you need?

•Hard skills: Technical skills needed to get the job. Such as:

• Specific Software training• College degree

•Soft Skills: personal qualities and abilities that make you more efficient at your job

•Creative•Resourceful•Team player

DMG101 - week 1

Team Exercise:

Look at individual job descriptions and pick out 2 soft skills and 2 hard skills that seem important.

DMG101 - week 1

Visual Communication

•What is communication?

•How do we communicate?

•What do businesses need to communicate?

•What are the challenges of business communications?

•Can visuals help/hinder communication?

DMG101 - week 1

Examples:

What is the message of these business cards?

DMG101 - week 1

Examples:

Visuals can express ideas with or without words

Visuals can guide the viewer’s eye throughout the design

DMG101 - week 1

Four categories of communication in design

• Persuasive design

• Information design

• Directional design

• Enhancive design

DMG101 - week 1

Persuasive design

DMG101 - week 1

Information design

DMG101 - week 1

Directional design

DMG101 - week 1

Enhancive design

DMG101 - week 1

There are many visual elements that we can use to help convey a message:

SizePlacementProportionProximityRepetitionRhythm Balance

SymmetricAsymmetric

Contrast

Discuss what visual elements are used in these designs?

Are they used effectively to convey a message?

DMG101 - week 1

Wrap up:Course overviewDesign vs art/aestheticsDesign Management & skills neededUsing Visuals as a communication as a tool

Next week: quiz

Homework:Essay paper 1