122/10/09DMF 09: Drupal helps you lose your clients

How to lose your clients

• … and make them feel good about it

• A loyalty marketing showcase

Showcase : Loyalty Marketing

● How to lose a guy client in 10 days months

● Krimson – Drupal architects● Roel De Meester

● Nebus Loyalty● Dries Coucke

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Overview

• Background – loyalty marketing

• Problems w. current solution

• Solution : Drupal brings freedom

• Quickwins : Pick the low hanging fruits

• The Future?

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Background

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Loyalty marketing

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Nebus Loyalty

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Online shops to redeem points

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Online campaigns to fuel promotions

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Marketing and communication agency

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Problems

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It's all about Freedom

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Considerable budget spent

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Closed Source

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External development

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(Almost) no control

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Six weeks to place a logo

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No results found

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It's just a shop

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UnFlexible

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The solution

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The right team

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The Pickwick Project

● Dries Coucke

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What is Drupal?

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Krimson

● Krimson● Drupal Architects from Antwerp,

Belgium● Drupal only● Team of 9 people

● Focused on● Technically challenging projects● Non profit market

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A community within

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The right tools

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Less budget spent

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Open Source

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Internal development

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More control

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Ægir features

● Define new platform(s)● Create new site ● Manage/backup/restore/migrate sites● Manage dns/ database / webserver

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Ægir step by step (1/3)

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Ægir step by step (2/3)

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Ægir step by step (3/3)

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Default drupal solutions

Faceted Searching

Powerful Content Management

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Challenges

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Quick Wins

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Quick wins

Google ecommerce (5 min)

Mailchimp integration(1hr)

SEOTechnical SEO out of the box

PayPal integration(15 min)

Ogone integration(2 days, reusable)

MultilanguageFaceted searchShareRSS feeds…

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Status and near future

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