dmexco social media report 2016
TRANSCRIPT
Social Media Report – September 14, 2016
Social Media Report
14 sept 2016 – 15 sept 2016WHEN & WHAT
With retweetsFilters
dmexco OR @dmexco OR dmexco16 OR #dmexco OR #dmexco16 OR #roadtodmexco OR roadtodmexco
Queries
September 14, 2016 - September 15, 2016Period
14 sept 2016 – 15 sept 2016
Radarly by Tool
2
3
14 sept 2016 – 15 sept 2016DMEXCO: A HUGE ONLINE AUDIENCE
22M
Estimated reach
273M
Impression
41,4K
Volume of publications
4
14 sept 2016 – 15 sept 2016TWO BIG PEAKS
Evolution of publications hour by hour
0 h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h
11 h
12 h
13 h
14 h
15 h
16 h
17 h
18 h
19 h
20 h
21 h
22 h
23 h
0 h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h
11 h
12 h
13 h
14 h
15 h
16 h
17 h
18 h
19 h
20 h
21 h
22 h
23 h
0
500
1000
1500
2000
2500
First day: 59% of publications
Second day: 41% of publications
14 sept: 6,3k posts (11 h – 13 h)Shane Smith, Vice and LEGO are on stage
1
2
15 sept:1,9k posts (10 h – 11 h)Jack Dorsey is having a conversation with Sir Martin Sorrell
2
1
5
14 sept 2016 – 15 sept 2016THE BUZZ MAINLY HAPPENED ON TWITTER…
Blog : 0.16% Dailymotion : 0% Youtube : 0% Website : 2.74% Forum : 0.04% Twitter : 88.14%
Media : 0.72% Instagram : 5.06% Gplus : 0% Facebook : 3.12% Comments : 0%
40969 publicati
ons
6
14 sept 2016 – 15 sept 2016…AND GATHERED AN INTERNATIONAL CROWD
14k
7,3k
2,8k
1,1k
French1% Spanish
1%
German29%
English63%
Others5%
Geolocalised posts
Languages
14 sept 2016 – 15 sept 2016DMEXCO AUDIENCE: YOUNG & HAPPY
7
Sentiment
Gender
Negative : 2.01% Neutral : 74.28% Mixed : 0.23% Positive : 23.47%
Based on the total amount of posts published during the selected period (40969 posts)
Demographics
8
14 sept 2016 – 15 sept 2016WHAT IT WAS ALL ABOUT: TOP KEYWORDS & TOPICS
Based on the total amount of posts published during the selected period (40969 posts)
9
14 sept 2016 – 15 sept 2016EMOJI ANALYSIS: FEELINGS, PRIDE, INNOVATION AND… PARTY!
Celebration
Positive feelings
Trending startups
10
14 sept 2016 – 15 sept 2016TOPS INFLUENCEURS
DEDE1640140Agentur Frau Wenk+++@Wenk_PR
DEAT-1313155Meltwater DACH@MeltwaterDACH
ENCH-12010164Redaktion acquisa@acquisa
ENMale348517Milan@milan_1997_
DEXX-15744819Adobe Marketing Cloud
ENXX-1472717dmexco
LanguageCountryAuthor's Gender
FansPostsAccount
14 sept 2016 – 15 sept 2016TOP PUBLICATIONS ON FACEBOOK
Impressions : 2278142 | Estimated Reach : 159469 Permalink
Better ad targeting and new ad formats
TechCrunch 09/14/20162278142 subscribers
Impressions : 16729116 | Estimated Reach : 1171038Permalink
Bundesweite Reichweite, lokale Wirkung – Das ist unser Motto für die diesjährige Dmexco in Köln. Falls Ihr da seid, freuen wir uns natürlich...
Groupon 09/15/201616729116 subscribers
Impressions : 5887334 | Estimated Reach : 412113 Permalink
Jack Dorsey is a big Elon Musk fan.
Business Inside... 09/15/20165887334 subscribers
11
14 sept 2016 – 15 sept 2016TOP PUBLICATIONS ON TWITTER
Impressions : 2154673 | Estimated Reach : 172373 Permalink
RT @TwitterAdsDACH: Ab 10.00 Uhr: @jack im Gespräch mit @WPP CEO Sir Martin Sorrell in der Conference Hall. #dmexco https://t.co/HkLhud3VH3
Twitter Deutsch... 09/15/2016@TwitterDE - 2154676 followers
Impressions : 7817439 | Estimated Reach : 625395Permalink
Don’t miss this #DMEXCO panel, @invoker will be sharing digital transformation predictions: https://t.co/NeUbbHlZhP https://t.co/67JAIk8l0R
Hootsuite 09/15/2016@hootsuite - 7816536 followers
Impressions : 2154676 | Estimated Reach : 172374 Permalink
RT @TwitterAdsDACH: .@jack at #dmexco: Really excited about the launch of Twitter on TV apps - bringing the live conversation and live vide…
Twitter Deutsch... 09/15/2016@TwitterDE - 2154676 followers
12
13
14 sept 2016 – 15 sept 2016TOP PUBLICATIONS ON INSTAGRAM
Impressions : 34780 | Estimated Reach : 5217 Permalink
At dmexco ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
i⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀n s ta gr a m ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
@instagra⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀m @instagra...
09/14/2016@_shirkhan_ - 34780 subscribers
Impressions : 60502 | Estimated Reach : 9075 Permalink
Hallo ihr Lieben habt ihr schon mein ☺️aktuelles YouTube Video gesehen? #linkinbio :)) Ich bin grade auf dem Weg nach Köln. @Phiaka und Ich...
ROXI ?? ROXANA ... 09/14/2016@roxisecke - 60502 subscribers
Impressions : 35485 | Estimated Reach : 5322 Permalink
#dmexco #dmexco2016 #2016 #udg #united #digital #group #performance #marketing #affiliate #performancemarketing #social #socialmedia #united...
Maximilian Mend... 09/15/2016@maximilianme - 35485 subscribers
14
14 sept 2016 – 15 sept 2016INDEX
Author’s genderRepresents the gender of the author who published the post. If the data is not available, it is automatically detected. Possible values: Female, Male.
ImpressionsGlobal audience, maximum number of users that can see the post at the time of publication.
LanguagesThe language of the post is automatically detected. Only the top 5 languages are displayed in the chart.
Most recurring keywordsThe list of the 20 most recurring keywords within the posts matching the query.
PlatformThe platform displays the source of each post. Possible values are: Facebook, Twitter, Instagram, Google+, Youtube, Dailymotion, Blog, Website, Media, Forum, Reviews, Comment, Off-line press.
Estimated reachEstimated number of users exposed to the post when it was published.
Estimated reach of a post = impressions of the post x platform reach ratio
SentimentSentiment analysis consists in attributing a tonality to a post. This tonality represents the overall sentiment expressed in the post and can have one of the following values : positive, negative, mixed or neutral.
Top CitiesRepresent the city where the post was published. Geolocation can be provided from the original source or inferred automatically. The chart displays the top 5 cities.
Top CountriesRepresent the country where the post was published. Geolocation can be provided from the original source or inferred automatically based on the author location. The chart displays the top 5 cities.
VolumeThe volume is the number of posts.
5 rue Choron75009 Paris, France+33.1.80.400.800
Erkrather Straße 234b40233 Düsseldorf, Germany+49 211 547634 0
www.linkfluence.com