!the art of organizing chaos

!from the producer of large scale integrated campaigns

tomorrow is super bowl !

what do you do!?!

and google last minute ideas for your super bowl party menu because all of the media is put to bed.

sleep!

a little about mei am an integrated producer. my experience reflects all kinds of media. I started out in film and broadcast, but my interest in learning the technical side and craft of production led me to taking on more integrated and digital roles.

!i love what i do. every job i get to make something new.

!trident -thefunaudit.com

!hyundai - epicplaydate.com

!united nations - theworldneedsmore.org

what does integration mean to you?

integration - the act of combining or adding parts to make a unified whole

so in our small advertising bubble

broadcast + content + social media + digital experiences + print + experiential = integration

how does this effect you?

in three years, about half of all media campaigns are expected to be multiscreen campaigns, according to a study from the Association of National Advertisers and Nielsen. Multiscreen is defined as two or more screens -- TV, computer, tablet, mobile phone and digital place-based media -- running in a similar time frame.- mediapost.com

how to organize the chaos of the multi-screen world !

communicate like a super hero

• review deck in order to figure out how much needs to be produced

• find out who will be giving final approvals for every piece of creative in the deck

• make sure the budget and schedules are all agreed upon

• find out what makes this campaign special?

• keep everyone aware of critical deadlines.

• keep it fun. what we do for a living is so cool.

thefunaudit.com

!how much fun are you having?

the fun audit

integrated campaign for super bowl xlvii featuring the band the flaming lips !

epic playdate

world humanitarian day

Kid President asks !

What do you think the world needs more of? !

#theworldneedsmore #yourword

world humanitarian day

theworldneedsmore.org

one voice by david guetta and mikky echo an exclusive music video for #theworldneedsmore campaign in support of

world humanitarian day

theworldneedsmore.org

Your work is going to fill a large part of your life and the only way to do great work is to love what you do. - steve jobs

thank you for listening to me ramble.