diy video tips for your business to market, promote, sell and train

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Jeff Long @ JeffLong TrueFocusMedia.com “Helping your focus your message to your market through media” DIY Video Tips and Tricks TrueFocusMedia.com

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Post on 12-Jun-2015

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Want to learn how to make your own videos? Here are some tips and tricks from a professional video producer. You will learn why video is so important for your business and how to make your own videos. You'll also learn simple ways to get started and YouTube tips.

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Page 1: DIY Video Tips for your Business to market, promote, sell and train

Jeff Long @ JeffLong

!

TrueFocusMedia.com !

“Helping your focus your message to your market through media”

DIY Video Tips and Tricks

TrueFocusMedia.com

Page 2: DIY Video Tips for your Business to market, promote, sell and train

What you will learn

TrueFocusMedia.com

DIY Video Tips and Tricks

Page 3: DIY Video Tips for your Business to market, promote, sell and train

What you will learn Why you should be using video

TrueFocusMedia.com

DIY Video Tips and Tricks

Page 4: DIY Video Tips for your Business to market, promote, sell and train

What you will learn Why you should be using video

TrueFocusMedia.com

The easiest types of videos to produce

DIY Video Tips and Tricks

Page 5: DIY Video Tips for your Business to market, promote, sell and train

What you will learn Why you should be using video

TrueFocusMedia.com

The easiest types of videos to produce An easy video template

DIY Video Tips and Tricks

Page 6: DIY Video Tips for your Business to market, promote, sell and train

What you will learn Why you should be using video

Pro video tips

TrueFocusMedia.com

The easiest types of videos to produce An easy video template

DIY Video Tips and Tricks

Page 7: DIY Video Tips for your Business to market, promote, sell and train

What you will learn Why you should be using video

Pro video tips YouTube tricks

TrueFocusMedia.com

The easiest types of videos to produce An easy video template

DIY Video Tips and Tricks

Page 8: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

Why you should be using video

DIY Video Tips and Tricks

Page 9: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

Why you should be using video

DIY Video Tips and Tricks

A website with video is 53x more likely to be on the first page of Google than a text based website

Page 10: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

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Why you should be using video

DIY Video Tips and Tricks

Page 11: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

+ =

Why you should be using video

DIY Video Tips and Tricks

Page 12: DIY Video Tips for your Business to market, promote, sell and train

Why you should be using video

DIY Video Tips and Tricks

Page 13: DIY Video Tips for your Business to market, promote, sell and train

Why you should be using video

DIY Video Tips and Tricks

Page 14: DIY Video Tips for your Business to market, promote, sell and train

Why you should be using video

DIY Video Tips and Tricks

Page 15: DIY Video Tips for your Business to market, promote, sell and train

Why you should be using video

DIY Video Tips and Tricks

Page 16: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

96% of consumers find videos helpful when making purchase decisions online

Why you should be using video

DIY Video Tips and Tricks

Page 17: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)

Why you should be using video

DIY Video Tips and Tricks

Page 18: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

Why you should be using video

76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)

DIY Video Tips and Tricks

Page 19: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

DIY Video Tips and Tricks

Page 20: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

The Easiest Types of Videos To Produce

DIY Video Tips and Tricks

Page 21: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

The Easiest Types of Videos To Produce Website Intro Video

DIY Video Tips and Tricks

Page 22: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

The Easiest Types of Videos To Produce Website Intro Video

FAQ Videos

DIY Video Tips and Tricks

Page 23: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

The Easiest Types of Videos To Produce Website Intro Video

FAQ Videos

Vlog

DIY Video Tips and Tricks

Page 24: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

The Easiest Types of Videos To Produce Website Intro Video

FAQ Videos

Vlog

DIY Video Tips and Tricks

Put your Powerpoint presentations into videos

Page 25: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

The Easiest Types of Videos To Produce Website Intro Video

FAQ Videos

Vlog

Screencasts (software, websites, tutorials, etc

DIY Video Tips and Tricks

Put your Powerpoint presentations into videos

Page 26: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

An easy video template

DIY Video Tips and Tricks

Page 27: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

An easy video template

1. Tell them you’re going to say, say it, and remind them what you just said

DIY Video Tips and Tricks

Page 28: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

An easy video template

1. Tell them you’re going to say, say it, and remind them what you just said

2. Show, don’t tell

DIY Video Tips and Tricks

Page 29: DIY Video Tips for your Business to market, promote, sell and train

TrueFocusMedia.com

An easy video template

1. Tell them you’re going to say, say it, and remind them what you just said

2. Show, don’t tell

3. Include a call to action

DIY Video Tips and Tricks

Page 30: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

6 Pro video tips and tricks

1. Landscape vs Portrait

Page 31: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

6 Pro video tips and tricks

1. Landscape vs Portrait

Page 32: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

6 Pro video tips and tricks

Page 33: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

6 Pro video tips and tricks

Page 34: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

6 Pro video tips and tricks

Page 35: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

6 Pro video tips and tricks

Page 36: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

6 Pro video tips and tricks

Page 37: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

6 Pro video tips and tricks

Page 38: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

6 Pro video tips and tricks

Page 39: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

6 Pro video tips and tricks

Page 40: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

2. Stabilize your video

6 Pro video tips and tricks

Page 41: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

3. Record Better Audio

6 Pro video tips and tricks

Page 42: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

3. Record Better Audio

Get closer to your camera

6 Pro video tips and tricks

Page 43: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

3. Record Better Audio

Get closer to your camera

AZDEN EX503 Lav Mic - $23

6 Pro video tips and tricks

Page 44: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

3. Record Better Audio

Get closer to your camera

AZDEN EX503 Lav Mic - $23

Rode Smart Lav (for Smart Phones) - $60

6 Pro video tips and tricks

Page 45: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

4. Proper Lighting

6 Pro video tips and tricks

Page 46: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

4. Proper Lighting

Use natural light when possible

6 Pro video tips and tricks

Page 47: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

Key Fill

Backlight

6 Pro video tips and tricks

Page 48: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

5. Rule of thirds

6 Pro video tips and tricks

Page 49: DIY Video Tips for your Business to market, promote, sell and train

6. Hide the edit

DIY Video Tips and Tricks

6 Pro video tips and tricks

Page 50: DIY Video Tips for your Business to market, promote, sell and train

6. Hide the edit

DIY Video Tips and Tricks

6 Pro video tips and tricks

Page 51: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

YouTube tips and tricks

Page 52: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

YouTube tips and tricks Add your location (in advanced settings)

Page 53: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

YouTube tips and tricks Add your location (in advanced settings)

Add your city, state, region in tags

Page 54: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

YouTube tips and tricks Add your location (in advanced settings)

Add your city, state, region in tags

Make your title descriptive (put key words in it)

Page 55: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

YouTube tips and tricks Add your location (in advanced settings)

Add your city, state, region in tags

Make your title descriptive (put key words in it)

Google cuts off the title around 66 characters in their results

Page 56: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

YouTube tips and tricks Add your location (in advanced settings)

Add your city, state, region in tags

Make your title descriptive (put key words in it)

Add your URL as the first thing in the description

Google cuts off the title around 66 characters in their results

Page 57: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

YouTube tips and tricks Add your location (in advanced settings)

Add your city, state, region in tags

Make your title descriptive (put key words in it)

Create a custom thumbnail

Add your URL as the first thing in the description

Google cuts off the title around 66 characters in their results

Page 58: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

Learn more: TrueFocusMedia.com/DIYvideo

Page 59: DIY Video Tips for your Business to market, promote, sell and train

DIY Video Tips and Tricks

Questions?