diy nokia asha app usability studies
DESCRIPTION
You want your Nokia Asha apps to deliver superior user experiences and to outperform competing applications. That means this webinar is for you. The session explains how you can improve your applications with simple and easy-to-conduct DIY usability studies, requiring little budget and no previous usability knowledge.TRANSCRIPT
DIY Asha app usability studiesJan Krebber @krebbixuxSenior User Experience Consultant
2 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
• Fundamentals• Usability optimised• Test preparation• Test session• Test outcome• UX offering• Take home messages
Overview
3 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Fundamentals
Usability is an analysis of how to reach a goal.
4 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Even your mom will give you more insights than nobody.
5 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Failing users are the most convincing argument.
6 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Everything else is simple – it is!
7 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
8 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Usability optimised
You want to improve – not prove.
9 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
It does not matter if you run the test in café or in your premises.
10 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Test early.Test often.Fail fast.Fail cheap.
11 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
2-3 participants are enough if you test frequently.
12 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
13 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Test preparation
Get yourself a checklist for the entire test and a timetable for the sessions.
14 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Put participant's story and tasks on index card and print all your tasks on paper.
15 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Invite from the target audience if you can –but do not get stuck with it.
16 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Do not use previous participants in the same project again.
17 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Balsamiq™ Illustrator™
Prepare the prototype.
18 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Run a pilot study.
19 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
20 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Test session
Test for 1 hour.
21 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
• 10 min: Welcome, introduction, sign agreement and warm-up• 30 min: Tasks• 10 min: Open issues, wrapping up and good-bye• 10 min: Take additional notes and prepare the next session
Present each story and task on an index card; one after another.
22 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
The participant talks – not you.
23 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Ask for open issues after the tasks are done.
24 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Reward your participants.
25 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
26 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Test outcome
Debrief with the team.
27 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
The biggest issue is the most urgent.
28 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Take only as much as you can really work on.
29 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Concept – redesign.Implemented app – try to tweak only.
30 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
31 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Test your tweak – a very simple test might do the trick here.
32 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
33 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
UX offering
You can find more UX considerations for Nokia Asha and Nokia X from the UX library.
34 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
35 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Take home messages
Even your mom will give you more insights than nobody.
37 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
2-3 participants are enough if you test frequently.
38 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
The biggest issue is the most urgent.
39 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
Literature and links.
40 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
• Nokia Asha UI guidelines, http://developer.nokia.com/resources/library/Asha_UI/index.html
• DVLUP, http://www.dvlup.com• Rocket Surgery Made Easy: The Do-it-yourself Guide to Finding and
Fixing Usability Problems. Steve Krug (2009)• Paper Prototyping: The Fast and Easy Way to Design and Refine
User Interfaces. Carolyn Snyder (2003).• Handbook of Usability Testing: How to Plan, Design, and Conduct
Effective Tests. Jeffrey Rubin and Dana Chisnell (2008)• Jacob Nielsen’s blog: http://www.useit.com
Thanks to:
- Maaike Beenen,- Anne Kivimaa,- Sanna Hiukka,- Petri Kiukkonen.
Thanks.
Jan [email protected]@krebbixux