D.I. Y.Dream In You

A. Donlevy, J. Le, MKTG 415

Our Values:Encouraging creativity,

individualism, and empowerment of our

Dreamers while respecting the environment around us.

A. Donlevy, J. Le, MKTG 415

Mission Statement & Goals• Mission Statement

• We have designed a high quality and environmentally friendly clothing line that allows the wearer to express their creativity and individualism by encouraging the modification of our clothes and recycling the scraps into fashion accessories. We encourage sustainable practices through out our entire business structure.

• Goals:

• To make our customers the designers, and to give a portion of our profits to organizations that help the environment..

A. Donlevy, J. Le MKTG 415

• To have basic fashion pieces that can be altered to match new trends

• Create your own accessories to match outfits

• Help young designers have confidence in their creativity• Alteration Uh-Oh Policy: bring

in any article of clothing you made a mistake on and we’ll give you 20% off your next purchase.

The Concept…

A. Donlevy, J. Le MKTG 415

D.I.Y. Community Will…

• Put on classes in our D.I.Y. stores

• Have in-store tutorials that show our customers potential ways they can alter our clothing

• Share creations with other Dreamers in their local community or online

A. Donlevy, J. Le MKTG 415

Our 4 Lines

• The Basics

• The Colors

• The Patterns

• The MixedA. Donlevy, J. Le MKTG 415

Our inspiration…

A. Donlevy, J. Le MKTG 415

Scarves & Necklaces

A. Donlevy, J. Le MKTG 415

Headbands

A. Donlevy, J. Le MKTG 415

Bracelets

A. Donlevy, J. Le MKTG 415

T-Shirts

A. Donlevy, J. Le MKTG 415

The Dreamer: Her Story

Our girl is a young adult, likely between 16-28. She is a bohemian earthy girl, who likes fashion, but is not overly trendy. She wants to show her creative side through her image, but probably has limited time due to school or beginning a career. She is environmentally conscious and may be active in volunteering to green causes. She sees herself as an artistic person, she has an active mind that is imaginative, and she likes to create. She has a tumbl,r instagram, or pinterest and is active on social media and blogs. She may be a fashion or lifestyle blogger, and follows many herself. She is inspired by DIY tutorials online, and may post some of her own tutorials. Her hobbies may include photography, cinema, or the arts. She also attends many music festivals such as coachella and burning man, where she will dress to express her individuality.

A. Donlevy, J. Le MKTG 415

ProductWe will use natural materials, no synthetics, very environmentally friendlyProducts will be simple in essence, but easily customizable. the buyer makes it their own.We will sell all tools and accessories necessary to help buyer create a complete look

Price (varies with materials chosen)

Fabrics for a dress: $30-$70

Fabric for a t-shirt/ scarf/ smaller good: $15-$40

Jewelry: varies with material

Discount if customers recycle old unwanted fabricsA. Donlevy, J. Le MKTG 415

Our Store

serene peaceful, bohemian layoutmade to inspire customerprovide in store tutorials

A. Donlevy, J. Le MKTG 415

Promotion: Using Social Media

Lifestyle Blog: this is Where we will build our brand story and personality. It will feature DIY tutorials, fashion trends, travel news, etc.

Instagram/ pinterest: we will have an account to feature other Customers creations through our products. This gets the consumer involved and feel like they are part of a community

A. Donlevy, J. Le MKTG 415

Events

We will have organized store parties where customers can come and see new style ideas and learn new trends. Our mission is to inspire and teach at the same time. We want to build a community of Dreamer girls.

A. Donlevy, J. Le MKTG 415

Style ContestsStyle contests: winners receive gift cardsWho wore it better?Contests for best looks for Events

A. Donlevy, J. Le MKTG 415

Our Commitment

Clients can buy with a cause, knowing that as a brand we support helping the environment. This includes our practices, our materials used, methods of distributing; we will always strive to be as sustainable as possible. We also donate a percentage of our profits to NPOs that aim to help the environment.

A. Donlevy, J. Le MKTG 415

A. Donlevy, J. Le MKTG 415

Thank You!!

A. Donlevy, J. Le MKTG 415