diy candle sozio2019 · • better homes & gardens - upscale candle brand available at walmart...
TRANSCRIPT
1NOVEMBER 2019
Fragrance Collection
CANDLEDIY
∙ Perfume your world ∙
Ø MARKET OVERVIEW
Ø COMPETITIVE LANDSCAPE
Ø TRENDS IN CANDLE
Ø FRAGRANCE COLLECTION
Ø OLFACTIVE MAPPING
TABLE OF CONTENTS
1
M A R K E T O V E R V I E W
2
MARKET OVERVIEW FRAGRANCES & CLAIMS
Source: Mintel GNPD
Top 5 Fragrance Groups Candle & Non-Powered Air Fresheners
2018 - North America
Claims Candle & Non-Powered Air Fresheners
2018 - North America
Botanical/Herbal Eco-Friendly Product Ethical – Recycling
Premium Seasonal
Fragrance IngredientsCandle & Non-Powered Air Fresheners
2018 - North America
Gourmand/Edible30%
Green/Herbal/Woody21%Fruity…
Floral18%
Fresh & Clean13%
FreshLavender Pumpkin Vanilla Apple
Coconut CitrusCinnamon LinenLemon
3
MARKET OVERVIEWLIFESTYLE TRENDS
Combine scents with emotional drivers.
Straight forward fragrances that tie back to mental and emotional benefits have strong appeal.
30%of US air care users are interested in fragrances that remind them of a certain place or time.
Lightspeed/Mintel; KuRunData/Mintel – December 2018
23% of US aircare users agree that scented oils offer health benefits such as stress relief, migraine relief, or aiding sleep.
Aromatherapy claims can be promoted as a feel good lifestyle support and as a natural way to create a calm
and relaxing atmosphere.
Mintel – Category Insight: Aircare – January 2018
35% felt more “cozy” using home scents &
30% used them to “uplift their spirits.” NPD Group Mintel – Category Insight: Aircare – February 2018
The Danish concept of hygge is gaining popularity in the US, and has the potential to increase demand for
candles and wax melts as consumers seek feelings of coziness and relaxation at home.
Younger men express more interest in different fragrances than younger women, suggesting certain scents may be more effective in reaching different
genders.
4
FLORAL FRUITY CITRUS GOURMAND SPICY ORIENTAL WOODY AROMATIC/GREEN FRESH/ OZONIC
MARKET OVERVIEW SOZIO CLASSIFICATION
How does that work?Every time we do a fragrance analysis called olfactive mapping we use our own fragrance classification, allowing us to get the olfactive quality of a market product as well as a scent.It helps us to analyze a market and/or a brand and identify trends and missing scents from an existing line or collection.
Olfactive family is determined by the dominant notes within the scent.
SOZIO TOOL - Olfactive Mapping
5
MARKET OVERVIEW SOZIO CLASSIFICATION
6
FLORALEvokes the scent of floral blossoms
GOURMANDReminiscent of foody smells
ranging from sweet to savory
CITRUSEvokes the scent of all citrus fruits
FRUITYEvokes the scent
of all fruits
WOODYRefers to all the woods,trees, & certain plants
GREEN/AROMATICRefers to notes that smell like
grass, plants or other botanicals
FRESH/OZONICEncompasses clean
bright scents –aquatic/oceanic scents
SPICYComprised of spices that
are common & exotic
ORIENTALComprised of powdery, resinous notes that are opulent & warm
C O M P E T I T I V E L A N D S C A P E
7
DIRECT COMPETITORS - Online/DIY candle suppliers
MARKET LEADERS
COMPETITIVE LANDSCAPE
8
Mass market Specialty stores
CANDLES & SUPPLIES COMPETITIVE LANDSCAPE
HOW TO SORT FRAGRANCES?
Screenshots from Candles & Supplies website
• TOP SELLING SCENTS - based on seasons Link to ‘Bestselling Scents by
Season’ list
• NEW SCENTS • Goji Tarocco Orange • Bay Rum • Volcano Capri Type • Basil & Neroli (Jo Malone
Type) • Cucumber • Apricot Peach Bellini • Pumpkin Honey Chai• Autumn Lodge • Chai Spice
9
Gourmand24%
Fruity 21%
Aromatic/Green12%
Fresh/Ozonic10%
Floral9%
Spicy9%
Woody6%
Citrus 5%
Oriental 4%
GourmandFruityAromatic/GreenFresh/OzonicFloralSpicyWoodyCitrusOriental
CANDLES & SUPPLIES COMPETITIVE LANDSCAPE
→ Main Olfactive Families: Gourmand, Fruity, Aromatic/Green
*278 fragrances analyzed
FRAGRANCE ANALYSIS
10
CANDLESCIENCE COMPETITIVE LANDSCAPE
Screenshots from Candlescience website
HOW TO SORT FRAGRANCES?• TOP SELLING SCENTS - based on seasons
• Apples & Maple Bourbon • Pumpkin Souffle• Apple Harvest • Christmas Hearth • Sea Salt & Orchid • Lavender
• NEW SCENTS • Dulce de Leche• Rosemary Sage • Peppermint Mocha • Peppercorn Pomander • Tonka & Oud • White Currant
11
CANDLESCIENCECOMPETITIVE LANDSCAPE
*154 fragrances analyzed
Gourmand21%
Fruity 16%
Aromatic/Green15%
Fresh/Ozonic11%
Spicy10%
Floral8%
Oriental 7%
Woody7%
Citrus 5%
Gourmand
Fruity
Aromatic/Green
Fresh/OzonicSpicyFloralOrientalWoodyCitrus
→ Main Olfactive Families: Gourmand, Fruity, Aromatic/Green
FRAGRANCE ANALYSIS
12
HOW TO SORT FRAGRANCES?
Screenshots from Lone Star Candle Supply website
• TOP SELLING SCENTS -Only sold in sample packs by season and olfactive category
• Top Sellers • 4th of July • Autumn • Christmas • Top Sellers - Floral • Top Sellers - Fruits• Top Sellers - Masculine
• NEW SCENTS • Apple Chai• Pumpkin Chai • Vanilla Chai
LONE STAR CANDLE SUPPLYCOMPETITIVE LANDSCAPE
13
Fragrance Oils
LONE STAR CANDLE SUPPLYCOMPETITIVE LANDSCAPE
*388 fragrances analyzed
Gourmand24%
Fruity 20%
Floral11%
Aromatic/Green9%
Fresh/Ozonic9%
Woody8%
Spicy7%
Citrus 6%
Oriental 6%
Gourmand
Fruity
Floral
Aromatic/GreenFresh/OzonicWoodySpicyCitrusOriental
→ Main Olfactive Families: Gourmand, Fruity, Floral
FRAGRANCE ANALYSIS
14
WALMARTCOMPETITIVE LANDSCAPE
• Better Homes & Gardens - upscale candle brand available at Walmart stores & website • Walmart’s mass market offerings makes their products readily available to many
consumers• Better Homes & Gardens
• Brand Description:
“Better Homes & Gardens single-wick scented candles are highly fragranced, and provide a clean and even burn that will fill your home with beautiful and enticing aromas. Our candles are made from a high quality, non-toxic, clean burning wax that is specifically developed to hold optimal fragrance loads.”
Source: Walmart.com
15
WALMARTCOMPETITIVE LANDSCAPE
*25 fragrances analyzed
→ Main Olfactive Families: Gourmand, Fruity, Woody
FRAGRANCE ANALYSIS
Fruity 22%
Gourmand19%
Floral12%
Woody13%
Fresh/Ozonic13%
Oriental 9%
Citrus 6%
Spicy6%
Fruity
Gourmand
Floral
WoodyFresh/OzonicOrientalCitrusSpicy
16
YANKEE CANDLE COMPETITIVE LANDSCAPE
Screenshots from Yankee Candle website
HOW TO SORT FRAGRANCES?
17
YANKEE CANDLE COMPETITIVE LANDSCAPE
• TOP SELLING SCENTS - based on seasons• Apple Pumpkin• Autumn Leaves• Autumn Wreath • Balsam & Cedar • Christmas Cookie • Macintosh • Spiced Pumpkin • Apple Pumpkin • Autumn Leaves • Autumn Wreath • Balsam & Cedar
• NEW COLLECTION • Halloween • Fall • Holiday
18
Screenshots from Yankee Candle website
YANKEE CANDLE COMPETITIVE LANDSCAPE
*136 fragrances analyzed
Gourmand23%
Fruity 21%
Fresh/Ozonic18%
Floral12%
Woody10%
Aromatic/Green6%
Citrus 5%
Spicy3%
Oriental 2%
Gourmand
Fruity
Fresh/Ozonic
FloralWoody
Aromatic/GreenCitrusSpicy
Oriental
→ Main Olfactive Families: Gourmand, Fruity, Fresh/Ozonic
FRAGRANCE ANALYSIS
19
BATH & BODY WORKS COMPETITIVE LANDSCAPE
List includes… • Citrus• Floral• Fresh• Fruity• Gourmand• Warm• Woods
HOW TO SORT FRAGRANCES?
Screenshots from Bath & Body Works website
Fragrance Finder for all categories Fragrance Finder for
candle only
20
BATH & BODY WORKS COMPETITIVE LANDSCAPE
• TOP SELLING SCENTS• No information mentioning top or best-selling scents
• NEW COLLECTION • Halloween • Fall • Holiday
21
BATH & BODY WORKS COMPETITIVE LANDSCAPE
*94 fragrances analyzed
Gourmand28%
Fruity 20%Woody
17%
Fresh/Ozonic13%
Floral10%
Aromatic/Green6%
Spicy3%
Oriental 2%
Citrus 1%
Gourmand
Fruity
Woody
Fresh/OzonicFloralAromatic/GreenSpicyOrientalCitrus
→ Main Olfactive Families: Gourmand, Fruity, Woody
FRAGRANCE ANALYSIS
22
23
CONCLUSIONCOMPETITIVE LANDSCAPE
Ø Among all of the direct competitors and market leaders, Gourmand and Fruity are the most popular olfactive families
Ø Gourmand scents tend to evoke a sense of familiarity and nostalgia among many consumers. Fragrances that range from sweet to savory can also be comforting and warm.
Ø Fruity scents using notes like peach, mango, and passion fruit create an impression of being close to nature, particularly at a time where consumers are seeking more natural products.
Ø Seasonal scents are a key area to experiment in as these scents can be more playful, unique, and sensorial
RECAP OF COLLECTED DATA (Olfactive Families)1 2 3 4 5 6 7 8 9
Candles & Supplies Gourmand Fruity Aromatic/
GreenFresh/Ozonic Floral Spicy Woody Citrus Oriental
Candlescience Gourmand Fruity Aromatic/Green
Fresh/Ozonic Spicy Floral Oriental Woody Citrus
Lone Star Candle Supply Gourmand Fruity Floral Aromatic/
GreenFresh/Ozonic Woody Spicy Citrus Oriental
Walmart Fruity Gourmand Floral Woody Fresh/Ozonic Oriental Citrus Spicy Aromatic/
Green
Yankee Candle Gourmand Fruity Fresh/Ozonic Floral Woody Aromatic/
Green Citrus Spicy Oriental
Bath & Body Works Gourmand Fruity Woody Fresh/
Ozonic Floral Aromatic/Green Spicy Oriental Citrus
TOP RANKING OLFACTIVE FAMILIES1. Gourmand 2. Fruity3. Floral + Aromatic/Green4. Fresh/Ozonic5. Woody6. Spicy7. Citrus8. Oriental
T R E N D S I N C A N D L E
24
Inspired by personal care, health & well-being, the air care industry is integrating products that tap into
consumers’ everyday lifestyle. People started identifying with self-care, wanting the brands they buy for their bathroom & home to be
reflections of how they see themselves & their style.
Pure Recovery UMA x EQUINOX
HEALTH & WELLNESS
BE ING COZY :HYGGE
The Scandinavian ethos of simplicity paired with practicality & function is
a philosophy that resonates with overwhelmed consumers.
The popularity of hygge, the Danish concept of warmth & coziness,
ushered in a new growth opportunity for air care products.
NordlysSKANDINAVISK
Serenity + CalmMind & Body
Chesapeake Bay
TRENDS IN CANDLELIFESYTLE MEETS AIRCARE
TRAVEL ING& EXPLOR ING
Travels are more affordable than ever and people are enjoying
travelling, discovering new culture and new rituals around the world. As a souvenir or another way to
escape, candles incorporate specific locations and ingredients offering new and innovating concepts that
maintain consumer interest.
Waikiki Beach CoconutBATH & BODY WORKS
25
Black Pepper KaleBATH & BODY WORKS
SUPER-FOOD
The collaboration between food and scent can be harnessed to drive
experimentation and allow users to create new sensory experiences.
Food-focused scents such as kale, grains, seeds, superberries…
the most interest, as adults recognize these ingredients in other categories and associate them with
offering functional and health benefits.
TRENDS IN CANDLEHOT CALL-OUTS
FROM BEAUTY
KushBOY SMELLS
Trending ingredients in beauty are found in new candles.
CBD is associated as being calming & soothing, therefore this
characteristic could more than easily tap into the overlying theme of
wellness messaging.
Only 12% of air care users express interest in seeing CBD & hemp in air care, these ingredients are gaining more attention & popularity across
categoriesSource: Mintel, 2019
Providing aromatherapeutic qualities in candles explains how consumers are looking for homecare products
that provide mental & physical wellbeing. “Aromatherapy” is a major
callout within the candle market.
In the US, 22% of air care users are interested in products with
aromatherapy benefitsSource: Mintel, 2018
Interest in essential oils has grown by 8% in 2018 vs. 2016
Source: Mintel, 2019
Balance + HarmonyMind & Body
CHESAPEAKE BAY
AROMATHERAPY
Stress ReliefEucalyptus + SpearmintBATH & BODY WORKS
26
TRENDS IN CANDLESCENT FOCUS
In the StarsBATH & BODY WORKS
Palo SantoMANLY INDULGENCE
‘MAN’ -DLEMOVEMENT
ANDROGYNOUSSCENTS
Gender neutral scents, not overly feminine or masculine, will continue
to be marketed as gender fluid.
Scent lines have blurred as more fine fragrance companies continue to churn out what they market as
gender-neutral scents.More home fragrance brands are offering up masculine notes like tobacco, wood & leather blended with fruits & florals leaving behind
intriguing, unisex scents.
Sultry Amber Rhythm GLADE CANDLES
More masculine scents are popping up within the mass market
as more unique scent offerings are being created.
Masculine products are actually normalizing in the market and are transitioning from niche into mass
market products. Younger men ages 18-44 express stronger interest in different fragrances than younger woman; suggesting brands could
invigorate the “mandle movement” by expanding beyond traditional
masculine scents.
SOPH IST I --CAT ION
Fragrances are becoming more sophisticated taking inspiration
from the fine fragrance industry.
Names can stay more ingredient driven but the scents are more
complex and refined.With this same idea of
sophistication, scents tend to be closer to the reality of nature giving this natural feeling as if the fruits
have just been picked up from the trees.
27
28
CONCLUSIONTRENDS IN CANDLE
Ø Follow consumers’ Lifestyles
Ø Focus on trending ingredients in Food and Beauty industries
Ø Offer more Sophisticated Scentswith a more “True to Nature” feeling
Ø Masculine scents are key for Men’s lines or more unisex offerings
F R A G R A N C E C O L L E C T I O N
29
FLORAL
Evokes the scent of floral blossoms
30
FRAGRANCE SUGGESTIONS - FLORAL
TopLush Greens, Apple,
Raspberry, PearMiddle
Cyclamen, Freesia, Peony, Violet, Lily, Rose
BaseRhubarb,
Sugary, Musks
Floral Fruity
SWEET PEA BLOSSOM
TopRaspberry, Strawberry,
Cherry, MelonMiddle
Peony, Jasmine, Rose,Lily, Cyclamen, Anise, Green
BaseRosewood, Vanilla,Sandalwood, Musks
Floral Fruity
SAKURA ROSE PETALS
530 C 176 C
31Alternate Names:
Raindrenched Petals / Sweet Pea & Pear Alternate Names:
Japanese Plum / Elderberry Rose
SZUSM000309 SZUSM000310
FRAGRANCE SUGGESTIONS - FLORAL
TopCrisp Pear,
Green Apple, OzonicMiddle
Aquatic Florals, Cucumber Dew, Lush Grass
BaseWoody, Amber, Sugary, Musks
Floral Green
GREEN BAMBOO FLOWER
4162 C
32Alternate Names:
Zen Garden / Dew-Kissed Bamboo
TopCitrus, Peach,
Apple, Dewy GreensMiddle
Honeysuckle, Jasmine,Muguet, Magnolia
BaseWoody,
Vanilla, Musks
Floral
HONEYSUCKLE FREESIA
Alternate Names: Fresh White Jasmine / Blooming Day
2037 C
SZUSM000348 SZUSM000311
FRUITY
Evokes the scent of all fruits, with the exception of citrus
33
FRAGRANCE SUGGESTIONS - FRUITY
TopBlack Cherry,
Red AppleMiddle
Wine Accord,Spicy Floral
BaseWoody, Tonka Bean,
Vanilla, Musks
Fruity Gourmand
BLACK CHERRY SANGRIA
TopCrisp Red Apple, Pear,
Peach, CitrusMiddle
Apple Peel, Dewy Greens,Jasmine, Lily, Cyclamen
BaseApplewood,Sheer Musks
Fruity Floral
FARMSTAND APPLE
187 C 485 C
34Alternate Names:
Cherry Red Wine / Sangria PunchAlternate Names:
Apple Picking / Ripe Red Apple
TopPassionfruit,
Guava, PineappleMiddle
Red Currant,Wild Orchid, Lush Greens
BaseSugarcane,
Musks
Fruity Tropical
PASSIONFRUIT HIBISCUS
Alternate Names: Tropical Paradise / Mai Tai Sunset
7435 C
SZUSM000312 SZUSM000313 SZUSM000314
FRAGRANCE SUGGESTIONS - FRUITY
TopCoconut,
Peach, MandarinMiddle
Tropical Fruit,Heliotrope, Vanilla Orchid
BaseCedarwood,
Vanilla Sugar, Sweet Musks
Fruity Gourmand
ISLAND SUNRISE
TopApple, Raspberry,
Peach Nectar, Sparkling LimeMiddle
Jasmine, Violet, Rose,Green Leaves, Lily, Sweet Caramel
BaseVanilla Sugar,
Tonka Bean, Musk
Fruity
GEORGIA PEACH
1345 C 2023 C
35Alternate Names:
Island Getaway / Cool Island Coconut Alternate Names:
Peach Papaya / Sorbet Peach
TopJuicy Pineapple, Coconut, Mango
MiddleCrushed Mint,Palm Leaves
BaseSugarcane Rum,
Musks
Fruity Green
PINEAPPLE PARADISE
Alternate Names: Aloha Pineapple / Pineapple Dream
122 C
SZUSM000315 SZUSM000316 SZUSM000317
CITRUS
Evokes the scent of all citrus fruits
36
FRAGRANCE SUGGESTIONS - CITRUS
TopSparkling Lemon,
Lime ZestMiddle
Juicy Watermelon, Pineapple
BaseVanilla Sugar,
Musky
Citrus Fruity
MELONADE FIZZ
TopOrange, Tangerine,
Grapefruit, BergamotMiddle
Sheer Petals, Guava, Passionfruit, Mango, Tart Berries
BaseSugarcane,
Citrus Musks
Citrus Tropical
TANGERINE GUAVA
178 C 231 C
37Alternate Names:
Spritz Fizz / Summer LemonadeAlternate Names:
Mandarin Acaï / Energizing Guava
SZUSM000318 SZUSM000319
Reminiscent of foody smells ranging from sweet to savory
GOURMAND
38
FRAGRANCE SUGGESTIONS - GOURMAND
TopStrawberry, Blueberry, Raspberry, Cranberry
MiddleCoconut, Orange Zest,
Condensed Milk, Buttery, CinnamonBase
Baked Vanilla,Brown Sugar, Tonka Bean
Gourmand Fruity
BLUEBERRY CHEESECAKE
TopSweet Caramel,
Nutty, Middle
Buttery, Chocolate, Condensed Milk
BaseCreamy Vanilla,
Powdered Sugar, Baked Dough
Gourmand
DONUT SHOP
2685 C 155 C
TopCandied Lemon,
Zesty Lime, Sweet CitrusMiddle
Buttery Notes, Caramel, Maple Sugar
BaseWhipped Vanilla,
Baked Crust
Gourmand Citrus
KEY LIME PIE
386 C
39Alternate Names:
Blueberry Muffin / Strawberry CupcakeAlternate Names:
Fresh Baked / Glazed DonutAlternate Names:
Lemon Chiffon / Sugared Lemon Cookie
SZUSM000320 SZUSM000321 SZUSM000322
FRAGRANCE SUGGESTIONS - GOURMAND
TopAlmond,
Caramel, Nutty NuancesMiddle
Coffee Bean, Warm Spices, Condensed Milk
BaseVanilla Icing,
Brown Sugar, Tonka
Gourmand Chocolate
CHOCOLATE LAYER CAKE
TopNutty Nuances, Condensed Milk
MiddleCaramel, Coconut,
Heliotrope, Buttery, AniseBase
Vanilla Bean, Sugarcane, Tonka, Baked Notes
Gourmand Vanilla
BUTTERCREAM VANILLA COOKIE
483 C 7590 C
40Alternate Names:
Chocolate Brownie / Hot ChocolateAlternate Names:
Milk & Cookies / Whipped Cream
SZUSM000323 SZUSM000324
FRAGRANCE SUGGESTIONS - GOURMAND
TopCoconut Milk,
Toasted AlmondMiddle
Sweet Caramel, Dark Chocolate
BaseRoasted Coffee,
Vanilla Sugar
Gourmand Coffee
MOCHA LATTE
728 C
41Alternate Names:
Coffee & Cream / Sweet Cappuccino
TopSalty,
Sweet ButteryMiddle
Cream Caramel, Coconut, Candied Pecan
BaseVanilla Sugar, Toasted Tonka, Condensed Milk, Baked Notes
Gourmand Caramel
SEA SALT CARAMEL
7571 C
Alternate Names: Salted Toffee / Caramel Popcorn
SZUSM000325 SZUSM000326
Comprised of powdery, resinous notes that are opulent & warm
SPICY
42
FRAGRANCE SUGGESTIONS - SPICY
TopSpicy, Cinnamon,
Citrus, CassisMiddle
Ginger, Clove, Cinnamon, Creamy Caramel, Almond
BaseSweet Vanilla, Tonka, Musks
Spicy Woody
CINNAMON KISS
1685 C
43Alternate Names:
Christmas Spice / Warm Spice
SZUSM000327
Comprised of dry, powdery, resin note that are opulent & warm
ORIENTAL
44
FRAGRANCE SUGGESTIONS - ORIENTAL
TopSweet Citrus, Vanilla Orchid
MiddleRose, Turmeric,
Caramel, TobaccoBase
Tonka Bean, Woody,Amber, Musks
Oriental Woody
WILD HONEY TOBACCO
7533 C
45Alternate Names:
Vanilla Tabac / Saffron Honey
SZUSM000328
Refers to all the woods, trees, & certain plants
WOODY
46
FRAGRANCE SUGGESTIONS - WOODY
TopRaspberry, Herbal,
Saffron, Warm SpicesMiddle
Suede Accord, Floral, Smoky
BaseLeather, Amber,
Woody, Smooth Musks
Woody Leather
BLACK LEATHER
TopWarm Spices,
Dried Tobacco, AromaticMiddle
Crushed Peppercorn, Clove Bud,Bay Leaf, Smoky Rose
BaseCedarwood, Patchouli, Tonka,
Amber, Fir Balsam, Musks
Woody Aromatic
SILVER CEDAR
875 C 553 C
47Alternate Names:
Wild Desert / Tuscan LeatherAlternate Names:
Frosted Forest / Silver Mountain
SZUSM000329 SZUSM000330
Refers to notes that smell like grass, plants or other botanicals
AROMATIC/GREEN
48
FRAGRANCE SUGGESTIONS - AROMATIC/GREEN
TopCassis, Orange,Lemon, Lime
MiddleSpearmint, Pine, Clove,
Violet Leaves, Sharp GreensBase
Rosewood,Rhubarb, Musks
Aromatic Green
GARDEN MINT
TopApple, Pear,
Fruity, GrapefruitMiddle
Rhubarb, Rose, Dewy Greens
BaseSugarcane,
White Musks
Green Fruity
AGAVE RHUBARB
7737 C 7464 C
TopTangerine, Grapefruit, Bergamot, Aldehydes
MiddleGreen Tea Leaves,
Jasmine, Muguet, RoseBase
Blonde Woods, Soft Musk
Green Floral
WHITE TEA ALOE
7486 C
49Alternate Names:
Fresh Picked Mint / Relaxing SpaAlternate Names:
Pink Rhubarb / Cactus BlossomAlternate Names:
Matcha Green Tea / Tea Ritual
SZUSM000331 SZUSM000332 SZUSM000333
Encompasses clean bright scents - aquatic/oceanic scents
FRESH/OZONIC
50
FRAGRANCE SUGGESTIONS - FRESH
TopCitrus, Peach, Apple,
Herbal, AldehydicMiddle
Rose, Lilac, Jasmine, Neroli, Cyclamen, Lavender
BaseBlonde Woods,
Vanilla, Sheer Musks
Fresh Floral
SUNKISSED LINEN
TopWatery, Spearmint,
Sea SaltMiddle
Fresh Coconut, Dewy Melon, Aquatic Floral
BaseVanilla Sugar, Sheer Musks
Fresh Marine
COASTAL BREEZE
7541 C 7716 C
TopSea Minerals, Bergamot,
Citrus Zest, MarineMiddle
Watery Greens, Herbal, Sage, Eucalyptus, Lavender
BaseGreen Grass, White Cedar,
Amber, Musks
Fresh Aromatic
SEA SALT SAGE
7730 C
51Alternate Names:
Cotton Lily / Fresh LinenAlternate Names:
Ocean Mist / Seaside BreezeAlternate Names:
Sea Grass / Salted Woods
SZUSM000334 SZUSM000335 SZUSM000336
SEASONALSCENTS
52
SEASONAL SCENTSKEY INGREDIENTS & KEY SCENTS
53
FALL
WINTER
Pumpkina gourmand spicy scent
Fall Treatstypical gourmand scents
Applefruity juicy apple scent blended with
spices; cider accord and/or gourmand notes
Fir, Balsam, Pineevoking the Christmas tree,
typical aromatic woody fresh scent
Winter Berry, Cranberrya berry-fruity scent with
citrus bright notes
Candy CaneSweet and fresh fragrance
SEASONAL SCENTS / FRAGRANCE SUGGESTIONS / FALL
TopClove, Cinnamon,
Nutmeg, Orange Zest, AppleMiddle
Sweet Caramel,Coconut Milk, Toasted Almond
BaseCreamy Vanilla,
Maple Sugar, Baked Notes
Spicy Gourmand
PUMPKIN SPICE
TopDried Raisins,
Black Currant, Tart AppleMiddle
Cinnamon,Clove, Cardamom
BaseVanilla Sugar,
Caramel, Tonka
Fruity Gourmand
AUTUMN BRUNCH
144 C 1815 C
TopCrisp Apple,
Red Berries, Citrus ZestMiddle
Cinnamon, Clove, Aromatic, Rhubarb
BaseCedarwood,
Oakmoss, Musks
Fruity Woody
APPLE HARVEST
2033 C
54Alternate Names:
Pumpkin Cider / Pumpkin ChaiAlternate Names:
Festive Feast / Fall TreatsAlternate Names:
Apple Orchard / Apple Picking
SZUSM000337 SZUSM000338 SZUSM000339
TopRaspberry,
Apple, Orange ZestMiddle
Pine Needles, Eucalyptus,Juniper, Clove
BaseBalsam, Cedarwood,
Sandalwood, Green Foliage
Aromatic Woody
BALSAM FIR
TopChampagne Accord,
Sparkling CitrusMiddle
Tart Cranberry,Strawberry, Cassis
BaseVanilla Sugar,
Musks
Fruity Citrus
CRANBERRY CHAMPAGNE
5545 C 208 C
TopFresh Peppermint
MiddleSweet Mint,
Eucalyptus, CloveBase
Creamy Vanilla,Sweet Sugar
Gourmand Aromatic
CRUSHED CANDY CANE
2035 C
55Alternate Names:
Cedar Lodge / Fresh Balsam Alternate Names:
Sparkling Cranberry / Crimson Champagne Alternate Names:
Twisted Peppermint / Christmas Candy
SEASONAL SCENTS / FRAGRANCE SUGGESTIONS / WINTER
SZUSM000340 SZUSM000341 SZUSM000342
FINEFRAGRANCE
inspiration
56
FINE FRAGRANCE inspirationTOP 2018 FINE FRAGRANCES
57
Chance$122.4 MM
La Vie Est Belle$81.3 MM
Daisy$76.4 MM
Coco Mademoiselle$140.2 MM
Light Blue$61.9 MM
WOMEN’S
Bleu de Chanel$113.2 MM
Acqua di Gio$110.1 MM
Sauvage$90.8 MM
YSL Y$41.3 MM
Armani Code$40.7 MM
MEN’S
FINE FRAGRANCE inspirationBESTSELLERS IN CANDLE
58
WOMEN’S
MEN’S
TopOrange,
Tobacco, Violet LeafMiddle
Cardamom, Ginger, Black Pepper, Clove, Nutmeg
BaseVetiver, Patchouli,
Vanilla, Amber, Smooth Musks
Spicy Oriental
MIDNIGHT SPICE
TopLemon Zest,
Petitgrain, AromaticMiddle
Thyme, Rosemary,Eucalyptus, Fir Needles, Cardamom
BaseRosewood, Vetiver,
Amber, Oakmoss, Musks
Woody Aromatic
MAHOGANY OAK
Black C 5743 C
TopLemon Zest,
Citrus, AromaticMiddle
Lavender, Geranium,Leather, Rose
BaseSmooth Amber, Patchouli,
Oakmoss, Musk
Aromatic Oriental
LAVENDER AMBER
276 C
59Alternate Names:
Black Tie / Black Pepper Clove Alternate Names:
Cedarwood Moss / Black Amber Alternate Names:
Provence Fields / Sweet Lavender
FINE FRAGRANCE INSPIRATION / FRAGRANCE SUGGESTIONS / MEN
SZUSM000343 SZUSM000344 SZUSM000345
TopBergamot, Peach,
Mandarin, Tea LeavesMiddle
Jasmine, Rose, Freesia,Tonka Bean, Caramelized Sugar
BasePatchouli, Sandalwood,
Amber, Vanilla, Powdery Musks
Floral Oriental
VELVET BLOOM
TopMarine, Rosewater,
Aquatic Melon, Sea SaltMiddle
Lotus, Freesia, Lily of the Valley, Water Petals
BaseDriftwood,
Amber, Sheer Musks
Floral Aquatic
AQUA PETALS
234 C 176 C
60Alternate Names:
Noir Dahlia / Blooming FantasyAlternate Names:
Fresh Bouquet / Sultry Lotus
FINE FRAGRANCE INSPIRATION / FRAGRANCE SUGGESTIONS / WOMEN
SZUSM000346 SZUSM000347
O L F A C T I V E M A P P I N G
61
FLORAL FRUITY CITRUS GOURMAND SPICY ORIENTAL WOODY AROMATIC/GREEN
FRESH/OZONIC
SOZI
O
•Sweet Pea Blossom
•Sakura Rose Petals
•Honeysuckle Freesia
•Green Bamboo Flower
•Aqua Petals
•Garden Mint
•Agave Rhubarb
•White Tea Aloe
•Lavender Amber
•Black Cherry Sangria
•FarmstandApple
•Passionfruit Hibiscus
•Island Sunrise
•Georgia Peach
•Pineapple Paradise
•Autumn Brunch
•Cranberry Champagne
•Wild Honey Tobacco
•Velvet Bloom
•Blueberry Cheesecake
•Donut Shop
•Key Lime Pie
•Chocolate Layer Cake
•Melonade Fizz
•Tangerine Guava
•Sunkissed Linen
•Coastal Breeze
•Sea Salt Sage
•Buttercream Vanilla Cookie
•Sea Salt Caramel
•Mocha Latte
•Pumpkin Spice
•Crushed Candy Cane
•Cinnamon Kiss
•Apple Harvest
•Midnight Spice
•Black Leather
•Silver Cedar
•Balsam Fir
•Mahogany Oak
OLFACTIVE MAPPINGFRAGRANCE COLLECTION - 40 SCENTS
40 FRAGRANCES*Core Collection*Seasonal: Fall & Winter Collection *Men’s & Women’s Collection
62
FLORAL FRUITY CITRUS GOURMAND SPICY ORIENTAL WOODY AROMATIC/GREEN FRESH/OZONIC
MEN
•Agave Rhubarb
•Wild Honey Tobacco •Velvet Bloom
•Donut Shop•Chocolate Layer Cake
•Melonade Fizz •Tangerine Guava
•Sunkissed Linen •Coastal Breeze •Sea Salt Sage
•Sea Salt Caramel •Mocha Latte•Pumpkin Spice
•Cinnamon Kiss •Midnight Spice
OLFACTIVE MAPPINGFRAGRANCE COLLECTION - CONCEPT IDEAS
WEL
LNES
STR
OPI
CA
L H
YGG
E FA
LL
WIN
TER
•Garden Mint •White Tea Aloe •Lavender Amber
•Passionfruit Hibiscus •Island Sunrise•Pineapple Paradise
•Black Cherry Sangria•Autumn Brunch •Cranberry Champagne
•Sweet Pea Blossom •Honeysuckle Freesia •Aqua Petals
•Buttercream Vanilla Cookie•Mocha Latte
•Donut Shop•Chocolate Layer Cake
•Cinnamon Kiss •Midnight Spice
•Black Leather •Silver Cedar •Mahogany Oak
•Sunkissed Linen •Coastal Breeze •Sea Salt Sage
•Cinnamon Kiss •Midnight Spice
•Wild Honey Tobacco •Velvet Bloom
•Cinnamon Kiss •Apple Harvest •Midnight Spice
•Black Leather •Silver Cedar •Balsam Fir
•Wild Honey Tobacco •Velvet Bloom
•Green Bamboo Flower •Aqua Petals
•Coastal Breeze •Sea Salt Sage
•Melonade Fizz •Tangerine Guava
•Garden Mint •White Tea Aloe •Lavender Amber
•Blueberry Cheesecake•Buttercream Vanilla Cookie
•Buttercream Vanilla Cookie•Crushed Candy Cane
Different ways to repurpose fragrances following trends, seasons, and other key concepts. Alternate names provided on the fragrance slides, make the scent suitable for another concept.
*Core Collection*Seasonal: Fall & Winter Collection *Men’s & Women’s Collection
63
FLORAL FRUITY CITRUS GOURMAND SPICY ORIENTAL WOODY AROMATIC/GREEN FRESH/ OZONIC
SOZI
O
•Sweet Pea Blossom
•Sakura Rose Petals
•Green Bamboo Flower
•Garden Mint
•White Tea Aloe
•Lavender Amber
•Black Cherry Sangria
•FarmstandApple
•Island Sunrise
•Georgia Peach
•Wild Honey Tobacco
•Blueberry Cheesecake
•Donut Shop
•Key Lime Pie
•Chocolate Layer Cake
•Melonade Fizz
•Sunkissed Linen
•Coastal Breeze
•Buttercream Vanilla Cookie
•Sea Salt Caramel
•Mocha Latte
•Cinnamon Kiss
•Balsam Fir
•Mahogany Oak
OLFACTIVE MAPPINGFRAGRANCE COLLECTION - 24 SCENTS
64
Based on the market analysis, trends, and our fragrance expertise, this is our recommendation on the best 24 scents for a do-it-yourself candle making concept.
66
Latin & North AmericaSozio Inc
51 Ethel Road West Piscataway, NJ 08854 USAPhone: (+1) 732 572 5600Fax: (+1) 732 572 0944
AsiaJ&E Sozio Asia Ltd
Unit C6, 15/F, TML TowerNo.3 Hoi Shing Road - Tsuen Wan,
N.T. Hong KongPhone: (852) 2111 0842Fax: (852) 2111 0942
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6, Rue Barbès - CS8005092532 Levallois-Paris cedex - France
Phone: +33 (0) 1 81 93 00 60Fax: + 33 (0) 1 81 93 00 98
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