d.i.y bags
TRANSCRIPT
D.I.Y BACKPACKS
BY: Tim Henningsen
Britney Bondin
Christian Rodríguez Farfán
AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT-Analysis
• Local competition
Description
• The aim for the D.I.Y school bags is to combine the desire for personalized fashion and help the environment by re-using the bags
• Old school bags are refurbished , coloured and any extra fabrics are added according to what the customer wants
AGENDA
• Description
• Target audience
• Location and Sales
• Cost analysis
• Legal form
• Local competition
Target audience
• All fellow school students and teachers are potential customers
• Later we will reach out to other schools,parents and other customers
AGENDA
•Description
•Target audience
•Location and Sales
•Cost analysis
•SWOT-Analysis
•Local competition
Location
• We can start making the designs according to what the customer wants at home, in a proper working environment
• We can sell the D.I.Y bags at school bazaars and online
AGENDA
•Description
•Target audience
•Location and Sales
•Cost analysis
•SWOT-Analysis
•Local competition
Cost Analysis
• Start-up costs: around €20 to buy the fabrics and paints
• fixed costs: see start-up costs
• variable costs: around €5 depending on customers´ wishes,bags will be sold with a profit of 20% (e.g. 5 euros bags will be sold for 10 euros)
• Break-Even-Point: 20x+200 = 24x x = 50
Agenda
•Description
•Target audience
•Location and Sales
•Cost analysis
•SWOT-Analysis
•Local competition
SWOT-ANALYSIS
Strengths Weaknesses Opportunities Threats
• Good customer base (students)
• No rent• Helping the
environment
• No experience withD.I.Y items
• Could be a trend• Creative• Eco-friendly
• Common• Other D.I.Y bags
AGENDA
•Description
•Target audience
•Location and Sales
•Cost analysis
•SWOT-Analysis
•Competition
Competition
• www.yoursurprise.de/Schultasche here you can desing your own school bag
• www.printplanet.de/produkte/schultasche.html on this website youcan print a photo on your bag