dixon jones receptional internet marketing. www: machine or alive?
TRANSCRIPT
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Dixon JonesReceptional Internet Marketing
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WWW: Machine or Alive?
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Result! Result!“Internet Marketing”3rd July 2007Google
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Search positives
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Organic
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Paid
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Not rightSEO fails when measured as a part of the marketing mix
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Do everything else
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Do everything elsePublishers can provide value in many ways... Just add the word “links”
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137 sites Contextually targeted, Geographically Targeted, CPM optimized...
One contract... Managed in real time
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Ad Exchange systems are the advertiser’s future for Banner adverts, make them part of yours
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Getting indexed was the easy bit
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Hyperlinks are so importantLinks can anywhere The most fundamental
method for the integration of the Internet
Hyperlinks build you into the fabric of the connected world
Human navigation relies on the hyperlink
Search engines rely on the hyperlink
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SEO in 3 stepsUnderstand user intentBuild the perfect siteGenerate interest
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SEO in 3 stepsUnderstand user intentBuild the perfect siteGenerate interest
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Do everything elsePublishers can provide value in many ways... Just add the word “links”
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Web 2.0 and Search
Source: Hitwise via E-consultancy
search engines visits up 22% News and Media sites. Up 24%Net Communities up 34%
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FRYPE.LT
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Web 2.0 and SearchWe are all searching for something. It’s just a case of “what” and “how”
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B.B.C.BusinessBeforeComputers
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Methodshop is you and me
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WWW: Not Machine but Alive!
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Publishers can tap into this