1

KRISTINA L STEWART1

The Power of Social Media

2

KRISTINA L STEWART2

Why use Social Media for business?

• Support marketing positioning & demonstrate thought-leadership

• Increase online visibility

• Search engine rankings & SEO

• Create brand value and brand awareness

3

KRISTINA L STEWART3

How to be successful in online B2B Marketing – 4 C’s

• Content – the creation of a steady stream of engaging content

• Connection – connecting with the audience you wish to attract

• Communication – communicating with them in an ongoing conversation

• Conversion – and then converting them at the illusive moment of need

• “B2B Marketing is arguably more of a marathon than a sprint in marketing – you need to always have your 4 C’s engine going – creating the best content, finding and connecting with your target audience, sustaining the communications until they are ready to convert – this way you have a fighting chance at making all your marketing efforts count toward one goal – Sales!”

4

KRISTINA L STEWART4

5

KRISTINA L STEWART5

One Message Before Social Media…

6

KRISTINA L STEWART6

7

KRISTINA L STEWART7

8

KRISTINA L STEWART8

One Message After Social Media…

9

KRISTINA L STEWART9

10

KRISTINA L STEWART10

11

KRISTINA L STEWART11

12

KRISTINA L STEWART12

13

KRISTINA L STEWART13

What is Twitter

• Free social networking & micro-blogging service

• Twitter is a real-time type of micro-blogging – What’s going on right now?

• Great way to communicate and network with contacts, old & new.

• You choose the content you want to see and share.

14

KRISTINA L STEWART14

Why should I use Twitter?

• Great way to connect to people in the industry and build relationships

• Great way to connect to people with similar interests and viewpoints

• Easy and quick way to get a steady stream of ideas, content, links, resources and tips focused on your area of expertise or interest

• Twitter has over 165 million users

• Over 140 millions Tweets per day

• Help spread content for Vibes and drive company goals!

15

KRISTINA L STEWART15

Twitter language

• Learning the language• # Hashtag• Handle• Tweet• RT• DM• News Feed• Profile• @ Mention• Tweeps / Tweeple

16

KRISTINA L STEWART16

Setting up Your Twitter Account

• Choosing a handle• Consider using your name so people can find you• Keep it short; remember you only have 140 characters

• Who to follow?• Do keyword searches• Search by email address

• Settings• Confirm email address• Mobile• Notifications• Profile (Used for search)• Design

17

KRISTINA L STEWART17

Finding people to follow

• Who you follow is everything

• What’s important to you• People talking about mobile brands and industry• Prospects• Customers• Influencers• Experts

• Resources to help you – Twitter Directories• http://www.twellow.com/• wefollow.com/twitter/chicago• http://justtweetit.com/

18

KRISTINA L STEWART18

What do I say?

• Bring value to your community• Information• Links• Tips• Humor• Personality• Humanity

19

KRISTINA L STEWART19

Social Media Best Practices

Do Don’t

Stay active, you’ll lose credibility and more importantly engagement if you don’t have consistent posts

Don’t Spam! You’ll lose credibility and followers

Engage! Social Media is about relationship building

Avoid blatant marketing; social media is not a space for direct marketing

Remember quality over quantity; build a strong network

Don’t try to grow too fast; avoid burning yourself out

Create value; be a resource for your followers

Don’t be a social climber; don’t only connect with people who have a lot of “followers,” “friends,” “connections”

Remember each platform has a different etiquette and social culture

Don’t forget to thank people! If someone re-tweets you, say thank you, it helps build relationships

Be yourself, be authentic and be transparent.

Don’t be a “social schizo”

20

KRISTINA L STEWART20

10 Reasons people won’t follow you

• Your Twitter avatar is the egg (default photo)

• Your bio is empty (use keywords to help people find you)

• You don’t have any Tweets

• Your tweets are protected

• Your “follow to followed” ratio is unbalanced

• Auto-tweeting – incessantly Tweeting

• Broadcasting like a radio – again this is NOT a sales platform

• Being too self-promotional

• Incompatible content

• You haven’t engaged with anyone

21

KRISTINA L STEWART21

Tips & Tricks

• You have to build relationships and credibility in order to get people to share your Tweets

• Be patient; it takes time to build a strong following

• Don’t try to be everything to everyone

• Don’t overuse hashtags – hashtags are used to join conversations

• Don’t put the same message on all platforms; they are all different communities and different etiquette

• Include your Twitter handle in your Facebook info section

• Download Twitter app

• Create lists to watch certain people

22

KRISTINA L STEWART22

Tips & Tricks

• You can sign up to get SMS notifications on your phone when a particular person tweets

• Twitter is not Facebook

• Don’t start a Tweet with a link. Put it near the end of your Tweet

• When you are talking directly to someone start with @name

• Use bit.ly to shorten links and save space

• Understand the difference between spamming and frequency; Tweet often

• Change your home page to Twitter as a reminder to stay active

• Stay positive