diving down under

Diving Down UnderNyla Saleh, Brent Pulliam, Ryan Seale,

& Hunter Sprague

Investing In Diving Down Under

• Initial Investment 1.5 Million– Starting A new Scuba & Snorkel Excursion trip

team– Located in Gold Coast, Australia– Certified Scuba and Snorkel Instructors– Ownership of all equipment.

Great Barrier Reef

• Located on Northwest Coast. – 30 minute boat to Greet Barrier Reef– Great Beaches to Teach initial Scuba Lesson– Hotels located throughout the coast– Highest rate of tourism in Australia

Scuba Team• PADI Certified• Over 5 years of excursion

experience.– 1:3 instructor to customer

ratio• Local knowledge of best

diving places.

Snorkel Team

• Snorkel Leader Certified– Semi-Annual Check ups with a Master Snorkel

Leader. – Floatation Devices available on request• All trips will have one Snorkel Leader, Life Guard, &

Expedition Leader.

Industry Analysis

• 5 million Tourists go to the Great Barrier Reef Each Year– Americans, Japanese, Chinese, & Europeans Are

largest Segment– Water Sports, Primary purpose– Hotels, cruises, & resorts have recreation

packages.

Target Segment

• Are target segment is Tourists– Contracts with Hotel and Resort Chains– Utilize Outsourcing.– Buy Advertisement Space on Water Sport Pages

for Australia

Competitive Edge

• Hotels will recommend us to their guests• Scuba and Snorkel Options, Packages• Central Location; Franchise Option in the

Future• Multilingual staff encourages guests from Asia

(2nd largest Tourist segment)

Use of Technology

• Simple but effective Website– Fully Automated Reservation – Multi lingual options– Enticing pictures and Layout– Explained Packages

Website Comparison

Large Scroll

Excessive Text

Ineffective White Space & Poor Contrasting background

Ease of Reservation

Reservation Option 1



Scuba/Snorkel Trips & Package

Options

Up to date weather information.

Investment

• 1.5 million US Dollars– Aggressive Sales Team for Hotel/Resort Contract– Advertisement Space on related websites– Permit & equipment Purchases.

Return on Investment

• Sell Advertisement Space for other water sports and hotels in area

• Target franchise expansion, 5-10 years• IPO; 40% stake. • Rent out unused equipment to other venues.

Thank YouDiving Down Under Staff

Nyla SalehBrent Pulliam

Ryan SealeHunter Sprague

diving down under

Entertainment & Humor