diversity in advertising - presentation for advertising federation of fort lauderdale
DESCRIPTION
Marketing Consultant Jeff Zelaya presents on the topic of diversity in advertising. Some of the failures and successes of diversity in action plus 3 tips on how your organization can accomplish Diversity Success. See related blog post: http://jeffzelaya.com/2012/05/18/3-ways-to-diversity-success-advertising/TRANSCRIPT
Diversity and Advertising
Why Diversity?
How many countries have a McDonald’s?
People respond to advertising that is relevant.
Everything else is spam.
Diversity Failure
Pop Chips Fail
3 Ways To Diversity Success
“I have a theory that the best ads come from personal experience. Some of the good ones I
have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.”
David Ogilvy
1) Hire Diversity
www.passion4advertising.com
2) Clearly Define Valuesand Stand by Them
“Fair and Square Everyday”
3) Know your Audience
WebsitesSocial NetworksForumsTV ChannelsMobileLocationsRadio StationsMagazines
Source: eMarketer
