{Divergent Poster

This is my analysis of the Divergent Movie Poster

The Film Title

• The film title for this poster is in the conventional place, which is at the bottom just above the billing block.

• Looking at the film title we try to come up with

meanings, what does the word ‘Divergent’ mean?• It makes us think of the word ‘different’

immediately, maybe going in a different direction.

• It also makes us think of the word ‘diversity’ which means several different forms

• Due to the different meanings we pull from the word ‘Divergent’ it can have both connotations, it could either mean good or bad.

• There is a cut through the centre of the title, this could suggest to the audience that one of the characters is maybe split between two world almost, they have to choose a side.

The Main Image

• For the main image we have two presumably lead characters stood on a ledge looking over a derelict city.

• We presume this city to be New York. Because of the complexity of the image, the city being derelict and the sky looking almost disturbed, we assume the image is multi-layered due to its complexity.

• Going back to the sky, as it looks quite disturbed in this image it may suggest that a ‘storm’ is coming and it is in a sense going to effect everyone.

• As the sun in the image is facing the female and ‘shining’ on her, it could suggest that maybe she is the light in this storm, she can solve it.

• The derelict city is simply a dull grey, this suggests that there is no life left there, everything is gone. Again the sun on the main female could suggest she can bring life back to the city

• After looking at the image it leaves us questioning; What has happened to New York? Why are the characters up high? Why is the one character protecting himself with a gun?

Representation of audience

• We can immediately see what audience the film is targeting through the actors which ae used.

• The female character;• The female character looks to be around the

age of between 17-23. • Although she seems a strong female, she does

look a feminine character, she is wearing a vest top with her hair own, so she hasn’t been made to look masculine.

• She has been made to look like a strong female character and a good role model for teens.

• The females strong character is reiterated through her stance, which is strong and upright showing the ability she has in this situation.

• Again due to the sun almost ‘shining’ on the female character we may predict that she is almost going to be the ‘saviour’ in this situation

Representation of audience

• We also get a sense of what type of audience the film is trying to target through the male character.• The male character seems to represent a

slightly older age group of between 19-25 .• The male character seems to take the

stereotypical masculine role. He is positioned in the foreground and looks to be protecting the female, as he is the one with the weapon.

• The male is a strong masculine character, his position can suggest this.

• The fact both characters are in grey may suggest that the are trying to blend in with their surroundings.

• It seems to be a protective relationship between these two characters, they seem to be synchronised, and the fact they have their backs to one another my suggest they literally have each others backs

The Intertitles

• “What makes you different makes you dangerous”• This intertitle creates connotations of the idea of

being different. This links back to the film title ‘Divergent’, who should we trust? Why are they different?

• “Based on the Worldwide bestseller”• This is for people who are fans of the book, they

will want to go watch the film if they have already watched the book.

• The fact that they have used actors who are almost unknown, or have played ‘background’ characters in other films, this may again appeal to some audiences as the actors are new talent and haven’t been seen in any big films before.

Other information provided

• From the poster we are given the date of which the film is released, which is the 21st February 2014. This is around school half term, and also in between two seasons, again creating connotations of different. •We are also given social media to follow so we can interact with the film, e.g. Twitter and Facebook. They also created their own hash tag, say “are you #Divergent?”•We are also given the billing block, which is located in the conventional place under the film title.

Unique Selling Point

• The film offers its teenage audience danger, adventure and the possibility of a romance. • It leaves the audience questioning whether or no the characters in the poster will survive. • The film has a unique selling point as we have a strong female lead for a change who has been paired with a male character. • We also see a derelict New York city in the background, suggesting a post apocalyptic theme.