Diva’s

Gabriela

Yoshio

Daisuke

Mira

Maki

Elegant

Beauty

Business Plan

Headquarters

Los Angeles

Branch

Tokyo, Japan

Diva’s is dedicated to providing our customers a perfect balance of beauty and wellness with unexpected quality, service and style.

Type Percentage Total

Proprietorships- Beauty Shops

58% 780,681

Corporations Personal Services

33% 440,119

Partnerships- Beauty Shops

1% 9,048

Other Personal Services 8% 95,807

Totals 100% 1,325,655

• Specialization of services E-commerce

• Men’s hair coloring

• Spas

• Staff Training

Middle class

From 22 to 55 years old

Young women

From 16 to 35 years old

In L.A

In Tokyo

Magazines

Direct Mail

Magazines

FliersDiva’s

Choose us, we will help you create beauty

Diva’s Beauty Salon

In L.A

In Tokyo

Specialized shop

Name recognition

Customer relations

Competition Diva’s

All inclusive

Name recognition

Customer relations

Haircuts

Nail Care

Make up

Skin Care

Massage

Spa & Body treatment

Day Care

1 st Floor 2 nd Floor

77 ft.

77 ft.

Restroom

Waiting area

Office

Storage

Hair wash area

Haircut

&

Nail Care area

Reception

Stairs

WaxingMassageMake upSkin care

Spa

Restroom Stairs

Children's Area

1 st floor 2 nd floor

Shower

Storage & Office

Reception

StairsRest

Room

Waiting bench

Permanent &

Coloring Hair Area

Haircut Area

Nail care Area

StairsRest

Room

Spa

Children'sArea

Massage&

Waxing

Make up&

Skin care

Parking

Elevator76 ft.

38 ft.

CEOCEO

Los Angeles

Only for 1 year (in 2004 we are planning

open Marketing Department in Japan)

Training

Evaluation

Recruiting

Training

Evaluation

Recruiting

Manager

Receptionist

Hair designers

Nail designers

Make up artist

Masseurs

Skin careassistants

Babysitters

Janitorial staff

Manager

Receptionist

Hair designers

Nail designers

Make up artist

Masseurs

Skin careassistants

Babysitters

Janitorial staff

Accounting

Financing

Benefits

Accounting

Financing

Benefits

Sales

Promotion

Pricing

Ads

CustomerService

R & D

Sales

Promotion

Pricing

Ads

CustomerService

R & D

FinanceFinance MarketingMarketingService Service H.R.H.R.

CEOCEO

Tokyo

Training

Evaluation

Recruiting

Training

Evaluation

Recruiting

Manager

Receptionist

Hair designers

Nail designers

Masseurs

Skin careassistants

Babysitter

Janitorial staff

Manager

Receptionist

Hair designers

Nail designers

Masseurs

Skin careassistants

Babysitter

Janitorial staff

Service Service H.R.H.R.

020406080

100120140160

Thou

sand

$

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Month

Divas Sales 2002 Sales Tokyo

Sales California

Breakeven Point

0

200

400

600

800

1000

1200

1400

1600

1800

2000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecMonth

Dol

lars

in th

ousa

nds

SalesTotal salesVariable costsTotal VCFixed costsTotal cost

Breakeven Point

We will add two branches

We will extend our target market to include men

France Kyoto