distribution project
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Distribution ProjectMariah MartinJanuary 30th, 2012½ Orange
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Market Coverage Strategy-Nike Sneakers•Selective Distribution •It’d sell better, I can get it to places
where I can make the most money.•I can sell my product to places where I
know people will by them.
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Region for Initial Sale of Product•US•It’d sell better and it’s more popular.•People have more money to buy this
product
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Distribution Channel Structure
•Agents•Retailers•Wholesalers•I can get my product sold to everyone that
I want and I could get more money out of everything.
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Manufacturing Plants
•4 manufacturing plants•I can get more done•US, California, Miami•China, Beijing Shi, Shanghai Shi•I can get cheap labor and I can also make
sure my product reaches places I want it to go faster.
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Transportation Methods•Train-They are cheaper, they can carry a
lot, and they can get to where they need to go faster.
•Truck- they go just about anywhere there is a road.
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Distribution Plan
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Distribution Plan
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LegendTarget MarketManufacturing PlantAgentsWholesalersRetailersAirplaneBoatTrainTruck