distribution. channel. outlet. customer
DESCRIPTION
Distribution. Channel. Outlet. CustomerTRANSCRIPT
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.sales world=football games.
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.agreement.
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.this is not lectures.
SLIDE MASTER – COVERPAGE .this is sharing season.
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.by.
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Distribution. Channel. Outlet. Customer
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One Level Two Level Three Level
Service Provider
Customer
Service Provider
Customer
Intermediaries
Service Provider
Customer
Intermediaries
Intermediaries
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One Level
Service Provider
Customer
Walk-In. Internet
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Travel-Agent. Tour Information
Two Level
Service Provider
Customer
Intermediaries
Specialty Channeler
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Travel-Agent. Wholesalers
Three Level
Service Provider
Customer
Intermediaries
Intermediaries Host Travel-Agent. Home Based Travel-Agent/ Local Handling
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so many theory?
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for a while forget about marketing mix product price place promotion
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start from …
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SLIDE MASTER – COVERPAGE your customer
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Customer the way they think. their thought. the place they spend their time. their activities.
the voice
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Identify the customer buying process
the most important things
Identify the moment of thruth
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then strategize …
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your distribution. your channel. your outlet
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one level. two level. three level
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your. star outlet who contribute 80% of your sales
SLIDE MASTER – COVERPAGE Manage the key decision
Manage it
Manage the management Manage the teritory
account
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Tour Guides Briefing
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married them
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Tour Guides Briefing Tour Guides Briefing
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Tour Information. Tour Desk
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Freelancer Tour Guides. Driver
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Freelancer Tour Guides. Driver
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Hotel
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Travel Agent
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don’t forget !
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Product and Services Pricing and Revenue
Distribution.Channel
Branding and Marketing
is not alone…….
Support from
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ads=expensive?
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no
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push your creativity
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Last But Not Least
SLIDE MASTER – COVERPAGE Work Smart?
SLIDE MASTER – COVERPAGE HardWork
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Coordi nation