distribution and delivery of digital media at kaiser permanente
DESCRIPTION
This is a slide deck I presented as part of a panel session on, "Distribution & Delivery of Digital Media" and the Streaming Media West 2006 Conference & Exhibition. The session examined digital media delivery and distribution options and gave know-how to choose the best combination for content across multiple platforms.TRANSCRIPT
Distribution and Delivery of Digital Media at Kaiser Permanente
Larry KlessProduction Manager, Videoconferencing Content Distribution Manager, MultimediaKaiser Permanente
Streaming Media WestNovember 2 , 2006
About Me
• Production and Content Distribution Manager in Northern California Regional Multimedia department
• Worked at KP since 1990• 20+ Film, video, audio• 15+ years in videoconferencing• Fine Arts background
About Kaiser Permanente
• Founded in 1945• Largest non-profit HMO• Serving 8.3 million members • 8 Regions covering 9 states and the District of Columbia• 136,500 employees• 11,700 physicians• 27 hospitals• 431 medical offices• Headquarters - Oakland, CA
• * data circa 6/04
Content Delivery
• Internal Education and training Business communications Video project approval (for internal clients only)
• External Health education Marketing
Internal Content Delivery Networks
• Videoconferencing 300+ end points Tandberg 6000 codecs, 384 Kbps, H.320 over private Passport
enterprise network Main channel for live broadcast and interactive video
• Intranet Rich media delivery Progressive download VOD Windows Media streaming
Internal Content Providers
• Top Four Physician Education (CME) Nursing education (CE) Corporate communications Regulatory and compliance
Internal Content Providers – The Big Two
Clinical Videoconferencing Network
• Weekly live CE videoconference for nurses• Interactive and broadcast mode• 1 to 6 hour program lengths depending on topic• Post-event distribution mainly DVD• Short clips delivered in various digital formats
Internal Content Providers – The Big Two
• Bi-weekly live CME videoconferences for clinicians• Noon time slot to reach broad audience (avg. 1200)• 50 minute program length• Post-event distribution mainly DVD (internal/external)• Short clips and full programs available as Windows
Media streams and Flash via intranet
Internal Production Facility
Flagship Studio Control Room - Oakland, CA
Internal Production Facility
Flagship Studio Control Room - Oakland, CA
Internal Production Facility
Flagship Studio - Oakland, CA
Internal Production Facility
Flagship Studio - Oakland, CA
Internal Production Facility
Flagship Studio - Oakland, CA
Internal Content Delivery – Live Web cast
Screen shot of Live Web cast
Internal Content Delivery - VOD
Screen shot of Intranet VOD
Internal Content Delivery - Live Videoconference, Web cast and VOD
George Halvorson, Chairman and CEO
Internal Content Delivery
Screen shot of Intranet VOD
Content Delivery
• External Health education
Videos and Podcasts Marketing
External Content Delivery – Health Education
members.kaiserpermanente.org
Portal to members Your Personal Physician’s Homepage
permanente.net
Portal to members Your Personal Physician’s Homepage
Access to Health Care Information
On-line Video Resources
FLV is Standard Video Delivery Format
Production Process and Workflow (Mainly Mac OS)
• Acquisition on BetaSP, DVCAM and Firestore• Edit in Final Cut Pro
AJA I/O box handles analog component Master on BetaSP or DVCAM
• Video approval available on ikpdev.org/video• Distribute mainly on DVD, CD and web• Delivery Formats
MPEG-1, MPEG-2 WMV FLV SWF EXE MP3
Software tools (Mainly Mac OS)
Final Cut Pro – video editing Soundtrack Pro – audio editing Compressor – MPEG-2 encoding DVD Studio Pro – DVD authoring Cleaner – WMV encoding, transcoding Sorenson Squeeze - Flash 7 Flix Pro – Flash 8 encoding Studio 8 – Flash projects Dreamweaver/TeamSite – web development
