Distributed marketing - by ARTOOS

Download Distributed marketing - by ARTOOS

Post on 17-Dec-2014




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Artoos presented at the Marketing Automation Summit "Distributed Marketing".


<ul><li> 1. DISTRIBUTED MARKETING</li></ul> <p> 2. The sustainableCommunication Production House 3. Managing your marketing campaignsthrough decentralised teams 4. HeadQuarterNetworkLocalDirect MarketingLocalPOS MaterialsSteer &amp; controlAct &amp; progressLocalMedia 5. TOTAL CONSISTENCY 6. WHO 7. RETAILCOMPLEX ORGANISATIONSTRUCTURECOMPLEX BRANDSTRUCTURE 8. Why? 9. Visible: Licences, cost of productionTOTAL COST OF OWNERSHIPNon visible: waste, working hours, brand image loss, etc 10. FROM BATCHTO CONTINUOUS 11. RelevancyQuality Centralisation 12. CHALLENGES 13. How to align internal stakeholders? Q 14. Align agendasSteercoInvolve stakeholders 15. How to align Q SystemsProcessesCollaboration HQ &amp; Network 16. Personal Cloud 17. COLLABORATIVE WORKFLOWHQServiceprovidersNetworkMARKETINGAUTOMATION 18. COLLABORATIVE WORKFLOWMARKETING(5 users)Mktg GuidanceSALESHQ(40 users)HQNETWORK(250 BROKERS)MATERIALPRODUCERS(30 users)Administrate &amp; Manage Material / Activity ReportingLibrary of materials to order (POS &amp; DM)Selection / Edition / BAT / Order / Order HistoryOrder follow-up and status back to usersNetwork mgtrelationshsipSupplierrelationshipStimulate Network activity / Activity reportingSystememailemail tomy zoneemail tonetwork 19. How to create relevancy (local network)? Q 20. SMART 1TO1 TEMPLATES 21. How to create end to end integration? Q 22. 1to1PrintShowBAT1to1layoutNetworkNeedSeamless flow andreal-time automationADsPRINTDIGITAL 23. What did we learn? 24. Activate your networkAttention to TCOChoose the best Allies 25. QUESTIONS ? </p>