© 2014 IBM Corporation

Disruptive Mobility with IBM - Apple partnership

Mobile DayAntwerp, November 20th

Laurent Boes Disruptive Technologies Evangelist @laurentboes

2 © 2014 IBM Corporation#IBMMobile

Mobile ischanging the way

I work

Mobile isgiving me better ways to serve my customers

Mobile isprotecting my data and

my company’s data

iPhone and iPad in Enterprise

TM and © 2014 Apple Inc. All rights reserved.

2 © 2014 IBM Corporation#IBMMobile

Mobile ischanging the way

I work

Mobile isgiving me better ways to serve my customers

Mobile isprotecting my data and

my company’s data

IBM MobileFirst reduces your mobile back-end effort so that you can focus on creating value where it matters most – your customers’ experiences

Development

Engagement

Security

Operations

Development

Engagement

Security

Operations

Today, most organizations have no choice but to focus mobile efforts “under the surface”