disruptive innovation
TRANSCRIPT
DISRUPTIVE INNOVATION
DEUPhD Program
Maritime Business Administration
Managing Change and Innovation in Shipping
Fevzi BİTİKTAŞ Resul TEPE
Lect. Asst. Prof. Dr. Çimen KARATAŞ ÇETİN
2015, Oct. İzmir
What disruptive innovation means?
Coined by Clayton Christensen
Published in 1997
Defined as “create new markets”
Clayton Christensen describes as; “a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.”
Sustaining- comes from listening to the
needs of customers in the existing market and creating products that satisfy their predicted needs for the future.
- evolutionary and revolutionary change.
Disruptive
- An innovation that creates a new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market (e.g., the lower-priced Ford Model T )
The Internet was disruptive because it was not an iteration of a previous technology, while theLaptop computer is not considered disruptive because it was an improvement on an existing technology.
Timeline of evolution of Disruptive Innovation Theory
The Disruptive Innovation Model
Catalytic Innovation• the subcategory of disruptive innovations• primary focus on social change• main objective is to achieve sustainable,
scalable social change• can surpass the status quo by providing good
enough solutions to inadequately addressed social problems.
Catalytic innovators share five qualities;
1. create systemic social change through scaling and replication.2. meet a need that is either overserved or not served at all.3. offer products and services that are simpler and less costly than existing alternatives and may be perceived as having a lower level of performance, but users consider them to be good enough.
Catalytic innovators share five qualities (cont.);
4. generate resources, such as donations, grants, volunteer manpower, or intellectual capital, in ways that are initially unattractive to incumbent competitors.5. They are often ignored, disparaged, or even encouraged by existing players for whom the business model is unprofitable or otherwise unattractive and who therefore avoid or retreat from the market segment.
Traditional encyclopedias
Britannica ended print production after 244 years in 2012
Wikipedia
Found by Jimmy Wales, 2001
Disruptive Innovation Disrupted by
Introduced in 1969, 8-inch, 80 KB
Compact Disk, invented by Philips and Sony in 1979
Portable USB, invented in 1998
Cloud Storage
What are great disruption in our near future?
Internet of Thingsembedded with electronics, software, sensors, and network connectivity
collect / exchange data and remotely control
Integrate: physical world and computer-based systems
50billion objects by 2020
Advanced robotics
take the place of humans
surgical systems,
robotic prosthesis and to restore fuction of amputees or the elderly
Autonomous or Near-Autonomous Vehicles
Google Unmanned Car Drone- have sensors to detect objects as far
as two football fields away in all direction
- test self-drive completed over 1million miles
associated with the military but nowused for multi purpose such as search and rescue,monitoring somethings..etc
Amazon’s Prime Air
futuristic delivery system
30 minute delivery (about 40 km distance), the order must be less than 2.3 kg
commercial use of Drone technology is not yet legal in many countries.
3D Printingseem as 3th industrial revolution
layers of material are formed under computer control to create an object
will be possible to send a blueprint of any product to any place in the worldto replicate
Thank You