disrupting telecom - an analysis of airtel's so called newly launched venture 'open'...
TRANSCRIPT
AIRTEL’S RECENTLY LAUNCHED ‘CLOSED’ NETWORK…AND HOW TO DISRUPT TELECOM INDUSTRY
AIRTEL ANNOUNCED THAT IT HAS “LAUNCHED AN OPEN SHARING PLATFORM THAT GIVES EACH ONE OF YOU ACCESS TO OUR TOWER MAPS, OUR WEAK SPOTS, OUR STRONG SIGNAL
ZONES, HIGH- SPEED INTERNET AND MORE.
“IN OTHER WORDS, YOU SEE WHAT WE SEE. SO YOU CAN QUESTION US, JUDGE US AND EVEN PARTNER US IN BUILDING A TRULY GREAT NETWORK.
A JOURNEY THAT HAS TO START WITH US OPENING UP TO YOU.”
HOWEVER, WE THINK OTHERWISE… THEY DO HAVE A LOT TO HIDE.
— Customer Speak
OPEN? MY FOOT!
”
“
ONLY ONE
RATING PARAMETERS
The existing so called ‘open network’ only talks about the network coverage.
What about measures like:
Service Reliability
Pricing & tariff
Customer Responsiveness
ONLY TALKS ABOUT COVERAGE
ONLY TWO
RATED PRODUCTS
Where can the enterprises rate:
broadband
leased lines
MPLS networks
other voice services
ONLY CHOICES: 2G, 3G, 4G
MISSING PRODUCTS LIKE LEASED LINES,
ETC.
UNKNOWN/HIDDEN
RATING FORMULA
What is the formulae for aggregated ratings?
Did so many customers really rate it so?
WHO SAYS SO?
ONE-WAY STREET
REPORT ISSUES
Why not openly throw each issue to public comment like Yelp, TripAdvisor or Zomato?
One-way issue reporting allows the carrier to conveniently hide the customer grievances?
REPORT WHERE?
LET’S ACTUALLY THROW IT OPEN…
JOIN US TO BUILD TOGETHERWORLD'S FIRST OPEN TELECOM MARKETPLACE
AND HOW TO WIN
WHERE TO PLAY
A central place for all vendors and users making it enormously valuable and giving it a trove of data for telecom carriers, operators, cloud service providers that few other companies have.
Using information and data points from tens of millions of telecom users worldwide, this growing database is unlikely to be ever replicated by another company.
Mass impact would be created when customers rate every ICT product on multiple rating parameters like Customer Service, Value for Money, Responsiveness, Bandwidth speed, etc.
Brings disruption to the telecom [ICT] ecosystem resulting in vendors positively impacting the entire enterprise telecom environment.
COMPETITIVE ADVANTAGE
STATE OF INDUSTRY
• Operators struggling to maintain their prominence in a competitive and fast-changing sector
• Major changes about to happen in India in telecom space with launch of Reliance Jio 4G, followed by other players
• Change in spectrum laws, consolidation amongst industry players and other VoIP policy changes to happen around November 2016
• Global ICT & cloud services industry growing phenomenally in most all countries
• Pricing war, with players under cutting prices to win customer would be a common scenario
FUTURE OF TELECOM IS DIGITAL
AND DIRECT.
Disintermediation is inevitable with the rise of ecommerce and direct sales channels
Distributors commission and customers' ignorance costing much more, especially in case of Small & Medium Businesses
Telecom industry now ripe for this change to accelerate hard
Telecom distributors shall move quickly into this new Open world
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