disrupt. transform. go mobile.€¦ · disrupt. transform. go mobile. naked and exposed matt murphy...
TRANSCRIPT
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DISRUPT.TRANSFORM.
GO MOBILE.
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DISRUPT. TRANSFORM. GO MOBILE.
NAKED AND EXPOSED
MATT MURPHYPartner/Executive Creative Director
72andSunny
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Naked and Exposed
MATT MURPHY
MMA - SM2 INNOVATION SUMMIT
9.26.16
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Hi.
I’m Matt Murphy
@mur_fee
Partner / Executive Creative Director
@72andSunny
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2016
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June
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Friday
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Unknown
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How am I going to call my wife?
How am I going to check my email?
How am I going to get TXTs?
What about the photos I just took?
What about my Instagram?
What if someone likes a pic? How will I know?
How will I find that one restaurant I wanted to go to?
Who’s going to wake me up?
What about my alarm?
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“A lot of smartphone use seems to be habitual,
automatic behaviors that we have no awareness of.”
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A mobile phone is a mainline to our innermost feelings.
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We spend a lot time talking about user actions
and getting people to do something.
I’d like to go one step further and talk about
how we want people to feel, emotionally.
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Ask yourself:
What’s the feeling you’re
looking to create?
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Be smart.
Be purposeful.
Be caring.
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Thank you