dispatches from #brightonseo (3funnel beta launch)
DESCRIPTION
3funnel launch beta at BrightonSEO 2014TRANSCRIPT
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Dara Fitzgerald
“The State of Universal Analytics”
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Cross device reporting – 1 person browsing your website on 3 devices is no longer counted as 3 visitors
You can push data that does not exist in GA (i.e. import offline sales revenue held in your CRM)
You can collect your own bespoke data (vary from the standard GA reports)
Universal is now just out of beta and here are the 3 main reasons why you should migrate:
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Rob Bucci of STATsearch Analytics looking forward to beta testing 3Funnel
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Dr David Sewell
“Google as a Predator”
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Patrick Hathaway
“Cool Shit you can do with Wordpress”
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INTERESTING FACT!
Patrick was hired for his current job over Twitter (i.e. he did not do an interview or speak to his now employers before
starting work)
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Automate simple tasks with IFTTT Use plugins and themes to create ‘shareworthy’
content Utilise the wordpress backend to make client
management easy
Take-Aways from Patrick Hathaway’s Talk
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Dixon Jones
“Do links still matter in 2014”
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INTERESTING FACT!
Dixon (Majestic SEO) built a search engine last year entirely based on link data – in his own words ‘did not work
very well’ but great learning experience
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Of course links still matter! Links lead to authority, now more than ever Context is essential to understanding link
relevance
Take-Aways from Dixon Jones Talk
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BrightonSEO is a great example of natural growth. We filled a gap in the market and provided people with a space to talk about their work, and learn from others working in the field
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GET FREE 3FUNNEL ACCESS TODAY WITH THE CODE: BRIGHTONSEO
Cost per acquisition per channel
Plug and play tool
Historical data Highly visual Try Now
@3funnel | http://app.3funnel.com
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