Disney Interactive ProposalTeam Beta Group

Michael Trabakino, Monica Sacco, and Quinton Stoneking

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Video Games

73

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73

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72

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Disney Interactive

98

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94

Activision

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Operating Loss (In Millions)

-400000

-300000

-200000

-100000

0

2011 2012 2013

Total Revenues (In Millions)

0

275000

550000

825000

1100000

2011 2012 2013

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Q1

Q2

Q3

Q4

Estimated Costs

12%

30% 57%

Severance Production Merchandise

Estimated Benefits

61%2%

37%

Star Wars Title Sale Merchandise Sales Future Sales

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