disney cruise lines - jim stockton
TRANSCRIPT
How to present How to present ideas successfully.ideas successfully.(Make people remember them!)(Make people remember them!)
Presenting Basics that Most Presenting Basics that Most Professionals Forget to Use.Professionals Forget to Use.
Survey of 23,000 employees by Survey of 23,000 employees by Steven Covey:Steven Covey:
37% have a clear understanding of what their 37% have a clear understanding of what their org is trying to achieve and whyorg is trying to achieve and why1 in 5 enthusiastic about team and org goals.1 in 5 enthusiastic about team and org goals.Only 1 in 5 they had a “clear line of sight” Only 1 in 5 they had a “clear line of sight” between tasks and team/org goals.between tasks and team/org goals.Only 15 % felt that their organization fully Only 15 % felt that their organization fully enables them to execute key goals.enables them to execute key goals.Only 20 % fully trusted their orgOnly 20 % fully trusted their org37% have a clear understanding of what their 37% have a clear understanding of what their org is trying to achieve and whyorg is trying to achieve and why1 in 5 enthusiastic about team and org goals.1 in 5 enthusiastic about team and org goals.Only 1 in 5 they had a “clear line of sight” Only 1 in 5 they had a “clear line of sight” between tasks and team/org goals.between tasks and team/org goals.Only 15 % felt that their organization fully Only 15 % felt that their organization fully enables them to execute key goals.enables them to execute key goals.Only 20 % fully trusted their orgOnly 20 % fully trusted their org37% have a clear understanding of what their 37% have a clear understanding of what their org is trying to achieve and whyorg is trying to achieve and why1 in 5 enthusiastic about team and org goals.1 in 5 enthusiastic about team and org goals.Only 1 in 5 they had a “clear line of sight” Only 1 in 5 they had a “clear line of sight” between tasks and team/org goals.between tasks and team/org goals.Only 15 % felt that their organization fully Only 15 % felt that their organization fully enables them to execute key goals.enables them to execute key goals.Only 20 % fully trusted their orgOnly 20 % fully trusted their org37% have a clear understanding of what their 37% have a clear understanding of what their org is trying to achieve and whyorg is trying to achieve and why1 in 5 enthusiastic about team and org goals.1 in 5 enthusiastic about team and org goals.Only 1 in 5 they had a “clear line of sight” Only 1 in 5 they had a “clear line of sight” between tasks and team/org goals.between tasks and team/org goals.Only 15 % felt that their organization fully Only 15 % felt that their organization fully enables them to execute key goals.enables them to execute key goals.Only 20 % fully trusted their orgOnly 20 % fully trusted their org
Excellent presenters already know Excellent presenters already know these things.these things.
Readability, r_____y , r______y .Readability, r_____y , r______y .– Font Font – Bullet CountBullet Count
No l__g sentencesNo l__g sentences
Don’t read entire piece! E____n it. Don’t read entire piece! E____n it.
Excellent presenters already know Excellent presenters already know these things.these things.
Readability, Readability, Readability. Readability, Readability, Readability. (venue?)(venue?)– Readable Font Readable Font – Readable # of BulletsReadable # of Bullets
No long sentencesNo long sentences
Don’t read the entire piece! Explain it. Don’t read the entire piece! Explain it.
How to present with Sticky How to present with Sticky S.U.C.C.E.S.s!S.U.C.C.E.S.s!
Let’s call him dave…Let’s call him dave…
Tapping Exercise (15 sec)Tapping Exercise (15 sec)
Tapper will tap a song using fingers on the table.Tapper will tap a song using fingers on the table.
Entire class will try to silently guess it.Entire class will try to silently guess it.
Before we start, tapper must say what is % of Before we start, tapper must say what is % of success that people can guess correctly.success that people can guess correctly.
Let’s start: Everyone pay attention to what is Let’s start: Everyone pay attention to what is being tapped and silently .guess the song. being tapped and silently .guess the song.
Do not say it out loud –we’ll ask you later.Do not say it out loud –we’ll ask you later.
Why was it hard?Why was it hard?
Now let’s bridge the tappers Now let’s bridge the tappers with the listeners..with the listeners..
S______S______U______U______C______C______C______C______E______E______S______S______
Memorize this:Memorize this: J FKFB INAT OUP J FKFB INAT OUP
SNA SAI RSSNA SAI RS
Okay, someone please recite Okay, someone please recite the previous bunch of letters?the previous bunch of letters?
Memorize this:Memorize this: JFK FBI NATO JFK FBI NATO UPS NASA IRSUPS NASA IRS
Now please recite them Now please recite them again.again.
Why was it easier to Why was it easier to remember the 2remember the 2ndnd time time
around?around?
SimpleSimpleU______U______C______C______C______C______E______E______S______S______
SimpleSimple
What’s at the center of a message?What’s at the center of a message?
What does your function/program allow What does your function/program allow people to do?people to do?
Use a proverbUse a proverb
Names, names, names!Names, names, names!
A local newspaper in Dunn, A local newspaper in Dunn, North Carolina has a 112% North Carolina has a 112% penetration rate- meaning it penetration rate- meaning it
reaches 15,680 people but the reaches 15,680 people but the population was 14,000 only. population was 14,000 only.
How did this happen?How did this happen?
People were buying more People were buying more than 1 copy.than 1 copy.
Why would YOU buy Why would YOU buy more than 1 copy?more than 1 copy?
Possible Reason…Possible Reason…
To clip and paste in a scrapbookTo clip and paste in a scrapbookTo clip and frameTo clip and frameTo clip and mail to someone.To clip and mail to someone.
Think! Why would you do the Think! Why would you do the above?above?
SimpleSimple
The editor used a simple chant “Names, The editor used a simple chant “Names, Names, Names” to guide his staff.Names, Names” to guide his staff.
Depending on audience, what do they Depending on audience, what do they like?like?
What does it take to use these as What does it take to use these as examples, vs using “Jim or Pedro”.examples, vs using “Jim or Pedro”.
How to use Simple in presenting.How to use Simple in presenting.
Use pop culture.Use pop culture.
Don’t know what’s popular? Just open Don’t know what’s popular? Just open yahoo.com (check the latest news) or yahoo.com (check the latest news) or digg.comdigg.com
Always find out who your audience is –Always find out who your audience is –first.first.
How Hollywood does it: How Hollywood does it: Speed is “Diehard on a bus”.Speed is “Diehard on a bus”.
Ineffective but Simple? Ineffective but Simple? Which ones?Which ones?
““Jaws on a spaceship” Jaws on a spaceship”
““A walk to remember” on a spaceshipA walk to remember” on a spaceship
““Passion of the Christ” inside a Passion of the Christ” inside a supercomputer?supercomputer?
Idea Show DownIdea Show Down
Subway’s “sandwich artists” vs Subway’s “sandwich artists” vs Disney’s “cast members”.Disney’s “cast members”.
From Subway’s job site…From Subway’s job site…
Sandwich Artists™Sandwich Artists™ have a positive outlook, have a positive outlook, thrive in a busy work environment and are keen thrive in a busy work environment and are keen to learn to art of great sandwich making. to learn to art of great sandwich making. You will work well as part of a team, making You will work well as part of a team, making delicious sandwiches to customer requirements.delicious sandwiches to customer requirements.
You will be responsible for serving customers, You will be responsible for serving customers, following health and safety procedures, and following health and safety procedures, and keeping the store clean.keeping the store clean.
-http://www.subway.co.uk/jobs.asp-http://www.subway.co.uk/jobs.asp
From the Disney From the Disney recruitment site…recruitment site…
Audition Hotlines Audition Hotlines AuditionsAuditions for WALT DISNEY WORLD for WALT DISNEY WORLDFor more information, you may call the Disney For more information, you may call the Disney AuditionAudition Hotline at (407) 397-3220† or write: Hotline at (407) 397-3220† or write: Disney Disney AuditionsAuditions P.O. Box 10000 Lake Buena P.O. Box 10000 Lake Buena Vista, FL 32830-1000 Vista, FL 32830-1000 Auditions for DISNEYAuditions for DISNEY CRUISE LINE CRUISE LINE For more information regarding Disney Cruise For more information regarding Disney Cruise Line Line auditionsauditions, please call (407) 566-7577.† , please call (407) 566-7577.† Auditions for DISNEYLAND® RESORT Auditions for DISNEYLAND® RESORT For For auditionaudition information for Disneyland Resort in information for Disneyland Resort in Southern California, please call (714) 781-0111.† Southern California, please call (714) 781-0111.†
Specially notable is Disney’s entire Specially notable is Disney’s entire simple message:simple message:
Employees are “Cast”Employees are “Cast”
They don’t apply for a job, they “Audition”They don’t apply for a job, they “Audition”
They’re not at work, they’re on the “Stage”They’re not at work, they’re on the “Stage”
They don’t do jobs, they do They don’t do jobs, they do “Performances”“Performances”
They don’t wear uniforms, they wear They don’t wear uniforms, they wear “costumes”.“costumes”.
Customers are not, they’re “guests”.Customers are not, they’re “guests”.
Workshop! Workshop!
Let’s pretend you’re journalism Let’s pretend you’re journalism students writing news articles for students writing news articles for
the school paper.the school paper.
As a journalism teacher, I need As a journalism teacher, I need to make sure you “get my to make sure you “get my
message”. message”.
To make a newspaper articleTo make a newspaper article
Start with headline and then continue with Start with headline and then continue with body.body.
Due to reports of a several very large mice, 22F Due to reports of a several very large mice, 22F CG2 will have additional full-floor fumigation on CG2 will have additional full-floor fumigation on Thursday next week 8am-11pm. The renown Thursday next week 8am-11pm. The renown Madeco will be bringing in 30 gallons of Madeco will be bringing in 30 gallons of MadecoPlus rodent repellents which will be MadecoPlus rodent repellents which will be delivered by 15 experts under the leadership of it’s delivered by 15 experts under the leadership of it’s president Jun Madeco. This is a rare chance that a president Jun Madeco. This is a rare chance that a company president will be actively supervising his company president will be actively supervising his own people in delivering their services. own people in delivering their services.
Madeco has had 20 years experience in this field, Madeco has had 20 years experience in this field, being the first supply pest control to MSE in 1991 being the first supply pest control to MSE in 1991 when Accenture was still Andersen Consulting. when Accenture was still Andersen Consulting. Note: Create Headline first, then the body.Note: Create Headline first, then the body.
Quick: Recitation, what was Quick: Recitation, what was your headline?your headline?
The same kind of exercise was given to the The same kind of exercise was given to the creator of “When Harry Met Sally “ and creator of “When Harry Met Sally “ and
“Sleepless in Seatle”..“Sleepless in Seatle”..
This is the journalism teacher’s message: This is the journalism teacher’s message: You have to figure out the CORE of the You have to figure out the CORE of the idea, the point of the event. idea, the point of the event.
And he did it by challenging what students And he did it by challenging what students knew about journalism “It’s all about the knew about journalism “It’s all about the details – who when what..” using the “write details – who when what..” using the “write the headline” exercise.the headline” exercise.
SimpleSimpleUnexpectedUnexpected
C______C______C______C______E______E______S______S______
UnexpectedUnexpected
Counter Intuitive Facts (that may be taken Counter Intuitive Facts (that may be taken from Wikipedia, for example)from Wikipedia, for example)– Ice actually increases body temperature!Ice actually increases body temperature!– The internet was not originally designed to The internet was not originally designed to
survive nuclear war.survive nuclear war.– Great wall of China is NOT visible from Great wall of China is NOT visible from
space…(it’s not as wide)space…(it’s not as wide)
Start with a mystery….investigate like CSI, Start with a mystery….investigate like CSI, then give the surprising ending at the end. then give the surprising ending at the end.
How it works.How it works.
Create a knowledge gap:Create a knowledge gap:
You know something already.You know something already.
I know something you don’t.I know something you don’t.
You’ll want to know what it is.You’ll want to know what it is.
Yes it resembles more flirting Yes it resembles more flirting than lecturing.than lecturing.
How Nordstrom does it.How Nordstrom does it.
They encourage people to tell their They encourage people to tell their unusual customer service stories.unusual customer service stories.
Then every week, they tell these stories to Then every week, they tell these stories to everyone.everyone.
Examples: A nordie who wrapped gifts Examples: A nordie who wrapped gifts purchased at Macy’s, a nordie who purchased at Macy’s, a nordie who warmed the customer’s cars while they warmed the customer’s cars while they shoppedshopped
Show down.Show down.
Marching band adMarching band ad
Enclave AdEnclave Ad
Sometimes you can just be too Sometimes you can just be too gimmicky and sometimes you gimmicky and sometimes you
can use surprise to your can use surprise to your advantage.advantage.
Remember the capital of FranceRemember the capital of France
Remember the first line of the Beatle’s Remember the first line of the Beatle’s song “Hey Jude”song “Hey Jude”
Remember the Mona LisaRemember the Mona Lisa
Remember the house where you spent Remember the house where you spent most of your childhoodmost of your childhood
Remember the DEFINITION of TRUTHRemember the DEFINITION of TRUTH
Now do this.Now do this.
Imagine Pinnochio with a short nose.Imagine Pinnochio with a short nose.
Remember the definition of watermelon.Remember the definition of watermelon.
Review what you remembered.Review what you remembered.
France is abstract, unless you’ve been France is abstract, unless you’ve been there.there.Hey Jude - Paul’s voice and the piano Hey Jude - Paul’s voice and the piano playing it.playing it.Mona lisa - image of the smiling lady.Mona lisa - image of the smiling lady.The Def. of Truth - No images.The Def. of Truth - No images.Pinocchio – easy!Pinocchio – easy!Watermelon - easy to remember but…. Watermelon - easy to remember but…. “definition of watermelon”….“definition of watermelon”….
ImagineImagine
People who are high socio economic People who are high socio economic status and are quality and budget status and are quality and budget conscious and who value variety and new conscious and who value variety and new experiences.experiences.
Imagine.Imagine.
““Unemployed College Professor driving a Unemployed College Professor driving a very, very old volvo.”very, very old volvo.”
SimpleSimpleUnexpectedUnexpected
ConcreteConcreteC______C______E______E______S______S______
ConcreteConcrete
High Performance vs The Phoenix Martian High Performance vs The Phoenix Martian Mission (or Tiger Woods)Mission (or Tiger Woods)Increased Customer Value vs SM Gift Wrapping Increased Customer Value vs SM Gift Wrapping counter to Wrap Gifts from Landmark!counter to Wrap Gifts from Landmark!Airborne Superiority vs Stealth Fighter PlaneAirborne Superiority vs Stealth Fighter Plane““No Dry Holes” vs increase chances of revenue No Dry Holes” vs increase chances of revenue from high productivity digsfrom high productivity digs““Salmon stories” vs “increase customer value Salmon stories” vs “increase customer value with ever decreasing cost.”with ever decreasing cost.”
Activity, cite a concrete Activity, cite a concrete example or metaphor.example or metaphor.
““High Maturity”/”CMMI” vs “??”High Maturity”/”CMMI” vs “??”
Throw me some ideas…Throw me some ideas…
Software Process Modeling and Software Process Modeling and Execution Execution
within Virtual Environmentswithin Virtual Environments
vsvs
How I to make avatars move like in How I to make avatars move like in SIMCity, The Sims and Second SIMCity, The Sims and Second
Life.Life.
BoeingBoeing
727 Construction (1960s):727 Construction (1960s):
““The 727 must seat 131 passengers, fly The 727 must seat 131 passengers, fly non-stop from Miami to NYC and land on non-stop from Miami to NYC and land on runway 4-22 at La Guardia Airport.”runway 4-22 at La Guardia Airport.”
Vs “The best passenger plane in the Vs “The best passenger plane in the world”world”
Tokyo Tsushin Kogyo K.K (1955)Tokyo Tsushin Kogyo K.K (1955)
Engineers were instructed to create a Engineers were instructed to create a “Pocketable Radio”“Pocketable Radio”
What causes Ulcers?What causes Ulcers?
Conventional “wisdom”Conventional “wisdom”
Surplus acid build up in the stomach, Surplus acid build up in the stomach, eating through the stomach wall.eating through the stomach wall.
Caused by stress, spicy food and lots of Caused by stress, spicy food and lots of alcohol.alcohol.
-No cure--No cure-
Perth, AustraliaPerth, Australia
A staff pathologist and an intern A staff pathologist and an intern discovered that it was discovered that it was H Pylori, H Pylori, a bacteria a bacteria that causes ulcers, and hence it could be that causes ulcers, and hence it could be cured (by killing it)cured (by killing it)
What happened?What happened?
SimpleSimpleUnexpectedUnexpected
ConcreteConcreteCredibleCredibleE______E______S______S______
So how do you become credible So how do you become credible and believed by your audience?and believed by your audience?
CredibleCredible
Use Details – “Our team is diverse”Use Details – “Our team is diverse”
CredibleCredible
Use Stats – Use human scales onlyUse Stats – Use human scales only
Survey of 23,000 employees by Survey of 23,000 employees by Steven Covey:Steven Covey:
37% have a clear understanding of what 37% have a clear understanding of what their org is trying to achieve and whytheir org is trying to achieve and why1 in 5 enthusiastic about team and org 1 in 5 enthusiastic about team and org goals.goals.Only 1 in 5 they had a “clear line of sight” Only 1 in 5 they had a “clear line of sight” between tasks and team/org goals.between tasks and team/org goals.Only 15 % felt that their organization fully Only 15 % felt that their organization fully enables them to execute key goals.enables them to execute key goals.Only 20 % fully trusted their orgOnly 20 % fully trusted their org
This is the same research finding:This is the same research finding:
If a soccer team had these If a soccer team had these scores:scores:4 of the 11 players would know 4 of the 11 players would know w/c goal is theirs.w/c goal is theirs.2 of 11 would care2 of 11 would care2 of 11 would know what position 2 of 11 would know what position they playthey play9 players would in some way, be 9 players would in some way, be competing against their own competing against their own team members rather than the team members rather than the opponent.opponent.
CredibleCredible
Sinatra Test “New York, New York” says Sinatra Test “New York, New York” says “If I can make it there, I can make it “If I can make it there, I can make it anywhere…”anywhere…”
Problem: Prove that you’re a good delivery Problem: Prove that you’re a good delivery company,better than fedex so a film company,better than fedex so a film company can trust you to deliver for them?company can trust you to deliver for them?
CredibleCredible
Prove for yourself!Prove for yourself!
Wendy’s saying “where’s the beef”Wendy’s saying “where’s the beef”
Internal Accenture Photography Internal Accenture Photography Competition showing that there are Competition showing that there are already lots of contestants..by telling to already lots of contestants..by telling to you “see for yourself”you “see for yourself”
Experience it yourselfExperience it yourself
SimpleSimpleUnexpectedUnexpected
ConcreteConcreteCredibleCredible
EmotionalEmotionalS______S______
EmotionalEmotional
Make them care (pride)Make them care (pride)
How can you make people care?How can you make people care?
Problem: 15 % of child sports contains a fight Problem: 15 % of child sports contains a fight between parents, coaches and officials.between parents, coaches and officials.
Solution: An appeal to a noble thing: Solution: An appeal to a noble thing: – SportsmanshipSportsmanship– But most top seeds are brattyBut most top seeds are bratty– Top basketball players curse their opponents on the Top basketball players curse their opponents on the
court.court.– So you can’t use “Sportsmanship” because it’s So you can’t use “Sportsmanship” because it’s
already lost it’s meaning.already lost it’s meaning.
Use a different word—Use a different word—that you define…that you define…
“Honoring the Game” “Honoring the Game”
and drill this into kids, coaches and drill this into kids, coaches and parents.and parents.
This concept did a 90% This concept did a 90% reduction of people who were reduction of people who were ejected from the game due to ejected from the game due to
bad behavior.bad behavior.
EmotionalEmotional
Use one person examples, not groups. Use one person examples, not groups. (mercy)(mercy)
For example to enable people to For example to enable people to donate to a certain NEW charity…donate to a certain NEW charity…
Better to mention this:Better to mention this:– Rokia, a 7 year old Zambia girl is desperately Rokia, a 7 year old Zambia girl is desperately
poor and eats only once a week. Her life will poor and eats only once a week. Her life will be changed….be changed….
Than this:Than this:– 3 million children in Zambia is suffering 3 million children in Zambia is suffering
hunger. 1 million in need of medical hunger. 1 million in need of medical assistance.assistance.
Mother TheresaMother Theresa said said ““If I look at the mass, I will never If I look at the mass, I will never
act” If I look at the one, I will.”act” If I look at the one, I will.”
EmotionalEmotional
What do they identify with? Appeal to self-What do they identify with? Appeal to self-interest (WIIFM?)interest (WIIFM?)
How?How?
Always use the word “You”Always use the word “You”“Fantastic prizes to be won!” vs “Fantastic prizes to be won!” vs “You can win an ipod touch…”“You can win an ipod touch…”
Now modify this using “YOU”Now modify this using “YOU”
Cable TV will provide broad entertainment Cable TV will provide broad entertainment and informational service. Instead of and informational service. Instead of spending money on babysitter and gas, spending money on babysitter and gas, putting with the hassles of going out, more putting with the hassles of going out, more time can be spent at home with family time can be spent at home with family alone or with friends.alone or with friends.
YouYou
Take a moment and image how CATV will Take a moment and image how CATV will provide you with a broader entertainment provide you with a broader entertainment and informational service. Instead of and informational service. Instead of spending money on the baby sitter and spending money on the baby sitter and gas, than putting up with hassles of going gas, than putting up with hassles of going out, you will be able to spend your time at out, you will be able to spend your time at home with your family alone or with your home with your family alone or with your friends…friends…20% subscription vs 47% subscription.20% subscription vs 47% subscription.
Army Cafeteria FoodArmy Cafeteria Food
What emotions does it give you?What emotions does it give you?
BlandBland
OvercookedOvercooked
Prepared in Massive QuantitiesPrepared in Massive Quantities
Army FoodArmy Food
Solution: Morale Booster at the Pegasus Chow Solution: Morale Booster at the Pegasus Chow Hall.Hall.– Walls are covered with sports banners (not white Walls are covered with sports banners (not white
only)only)– Gold trims on the windows.Gold trims on the windows.– Table cloths have tassels.Table cloths have tassels.– Ceiling fans with softbulbs not flourescentCeiling fans with softbulbs not flourescent– All servers wear tall chef hatsAll servers wear tall chef hats
SAME Raw Materials as other Mess Halls.SAME Raw Materials as other Mess Halls.
Why do we remember these Why do we remember these “ideas”?“ideas”?
Mars will be the Size Mars will be the Size of the Moon on of the Moon on August 27August 27
Beware of Free Beware of Free Drinks on AirportsDrinks on Airports
Do not leave girlfriend Do not leave girlfriend alone in deserted alone in deserted road.road.
SimpleSimpleUnexpectedUnexpected
ConcreteConcreteCredibleCredible
EmotionalEmotionalStories!Stories!
StoriesStories
They make people act.They make people act.
Challenge – Xerox it took us 4 hours non-Challenge – Xerox it took us 4 hours non-stop to find the error because we didn’t…stop to find the error because we didn’t…know that the E053 indicator was know that the E053 indicator was misleading. It was a “bad dicorotron”.misleading. It was a “bad dicorotron”.
Connection – to an “idolized” person. Connection – to an “idolized” person. “WWJD!”“WWJD!”
BluetoothBluetooth
Kinds of Stories: InspirationKinds of Stories: Inspiration
Inspiration (Jared’s subway 425 lbs)Inspiration (Jared’s subway 425 lbs)XXXXXL shirtsXXXXXL shirtsHe made his own kind of diet using He made his own kind of diet using subway sandwiches after a hospital visit subway sandwiches after a hospital visit because he had edema.because he had edema.Then exercise…Then exercise…Now 180 lbs. Now 180 lbs. Was featured in a the school paper saying Was featured in a the school paper saying “Thank you Subway!”“Thank you Subway!”
Kinds of Stories: InspirationKinds of Stories: Inspiration
Inspiration (Jared’s subway 425 lbs->180 lbs)Inspiration (Jared’s subway 425 lbs->180 lbs)
Simple:Simple: eat subs, lose weight eat subs, lose weight
Unexpected:Unexpected: It’s fastfood!!! Used to lose weight! It’s fastfood!!! Used to lose weight!
Concrete:Concrete: oversized pants, massive loss of oversized pants, massive loss of weight, large sandwichesweight, large sandwiches
Credible:Credible: Anti-authority. It’s not the company Anti-authority. It’s not the company talking, its an overweight dude.talking, its an overweight dude.
Emotional:Emotional: Jared is just one person. Jared is just one person.
Story:Story: Big challenge, inspiring. Big challenge, inspiring.
Other stories.Other stories.
Challenge: David and Goliath. Zune and Challenge: David and Goliath. Zune and Ipod, PSP and the DSIpod, PSP and the DS
Connection: about relationships. (good Connection: about relationships. (good samaritan)samaritan)
Creativity: Apollo 13. Health worker simply Creativity: Apollo 13. Health worker simply logged into CDC website (in 1996!) to find logged into CDC website (in 1996!) to find out how to fight malariaout how to fight malaria
Simple, Unexpected, Concrete, Simple, Unexpected, Concrete, Credible, Emotional Credible, Emotional
Stories….Stories….
SUCCESs!SUCCESs!Simple, Unexpected, Credible, Concrete, Emotional StoriesSimple, Unexpected, Credible, Concrete, Emotional Stories
Good speaking skills Good speaking skills are not necessary for are not necessary for good Sticking skills.good Sticking skills.
Go & make your ideas Go & make your ideas stick!stick!
Let’s try some examples…Let’s try some examples…
Throw me some real Throw me some real presentation topics.presentation topics.
Questions?Questions?
Expected questionsExpected questions
What if I’m a boring presenter? I know my stuff but I’m just not What if I’m a boring presenter? I know my stuff but I’m just not excited to lecture it. (use lots of stories)excited to lecture it. (use lots of stories)Where can I get stories, I don’t have extensive experience? (do a Where can I get stories, I don’t have extensive experience? (do a google for “Topic horror story” or ‘topic sad story’)google for “Topic horror story” or ‘topic sad story’)What if I can’t use a story because it’s silly? (use What if I can’t use a story because it’s silly? (use powerful/ironic/insightful/inspiring quotations, do google “topic powerful/ironic/insightful/inspiring quotations, do google “topic quotations”.)quotations”.)(by now you’re getting an idea where to get answers)(by now you’re getting an idea where to get answers)You’re good that’s why you can spruce up a presentation, how You’re good that’s why you can spruce up a presentation, how about the rest of us? (just use popculture references all the time, about the rest of us? (just use popculture references all the time, you’re already good at that-mention meebo, the psp, the rob pioneer you’re already good at that-mention meebo, the psp, the rob pioneer mall, latest movies, tv shows, latest current events that may even be mall, latest movies, tv shows, latest current events that may even be slightly amusing)slightly amusing)Alternate source: books 24 x 7 (go to mylearning and Alternate source: books 24 x 7 (go to mylearning and search/register for Books 24, books.google.com)search/register for Books 24, books.google.com)Search Google for Urban Legend “Topic”Search Google for Urban Legend “Topic”
Your organization can experience Your organization can experience this 3-4 hour workshop.this 3-4 hour workshop.
Sharing transformational things like “Made Sharing transformational things like “Made To Stick” is my passion.To Stick” is my passion.Thank you Dan and Chip Heath!Thank you Dan and Chip Heath!Contact Contact [email protected]@gmail.com to to schedule a workshop for your schedule a workshop for your group/you/church/organization and see it group/you/church/organization and see it transform your culture for the better!transform your culture for the better!Hey, at the least, they’ll look forward to Hey, at the least, they’ll look forward to you speaking to them!you speaking to them!