disney - alice in wonderland
TRANSCRIPT
Disney Expo
Case study
BriefTo provide users with
great Disney experience during Disney Expo
2010 and let them carry home the Disney
experience!
SolutionGreat Disney content delivered
on mobile through BluFi
India’s FIRST augmented reality based ‘magic mirror’ powered
by intARact
Exclusive WAP link for smart phone users
BluFi @ Disney
Users were delivered with an exclusive Flash Menu where they
can choose and download exclusive Disney content in rich format for
ZERO cost!
BluFi - Results
Unique users identified (2 days) – 97
Total number of request for Disney content: 278
Magic mirror
India’s FIRST augmented reality based ‘magic mirror’ powered by intARact
When users stand in front of the Magic mirror, their face will be morphed with a movie
character featured in Alice in Wonderland, along with a background of the “Wonderland!”
Their morphed image will be saved and users will be provided the printout of their magic
face which make them feel that they are standing inside the wonderland!
Magic mirror resultsTotal number of unique visitors who experienced the Magic Mirror
165Total number of user experience in the Magic Mirror
460