discussing sustainability and climate change

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Just in Time for Thanksgiving: Discussing Sustainability and Climate Change Andrea Murrell, Communications Lydia Vandenbergh, Employee Engagement and Education Sustainability Institute at Penn State

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Page 1: Discussing Sustainability and Climate Change

Just in Time for Thanksgiving:Discussing Sustainability

and Climate ChangeAndrea Murrell, Communications

Lydia Vandenbergh, Employee Engagement and EducationSustainability Institute at Penn State

Page 2: Discussing Sustainability and Climate Change

Future of Storytelling, narrated by Katharine Hayhoe: https://vimeo.com/151923918

“The most important things you can do to fight climate change: talk about it”-Title of Katharine Hayhoe’s TEDWomen Talk, November 2018

Page 3: Discussing Sustainability and Climate Change

While it may sometimes seem like no one cares about climate change….• Most registered voters think global warming is happening (72%)• Most registered voters believe global warming is caused by humans

(60%)• Most registered voters are worried about global warming (59%)• 7 out of 10 Americans are Very or Moderately interested in climate

change

-Susan Moser, We Need to Talk webinar, 10/10/19

Page 4: Discussing Sustainability and Climate Change

Why might it feel like so few care/take action?• Priorities: For most voters, global warming is on the bottom half of

their list of issues that they’re likely to base their vote on, with an exception of liberal democrats• My friends/family/community aren’t doing anything about it, why

should I?• A majority of people believe humans can reduce global warming but

only 6% are optimistic that we will. • Perceived stability of climate (next slide)

-Susan Moser, We Need to Talk webinar, 10/10/19

Page 5: Discussing Sustainability and Climate Change

6 Americas +

perceived climate

stability = different

receptivity

Page 6: Discussing Sustainability and Climate Change

Setting the tone for the conversation• Before engaging in conversation, commit to:• Being Respectful & Kind• Listening as you talk with eye contact and body

language that signals you are hearing what is being said• Not interrupting • Keeping an open mind• Understanding that different backgrounds shape views• Having an exit strategy in mind, such as “I really

appreciate you sharing your perspective with me. Maybe we can get together again and talk more when we have more time.”• “Leaving the door open”

Page 7: Discussing Sustainability and Climate Change

Setting expectations:

Karin Kirk, We Need to Talk webinar 10/10/19

Yes, it’s

bad.

Aaanyway..

Look at these adorable little

hummus packs!

Fear the bees!

I just don’t buy what you’re peddling…

American jobs rely on gas and oil

Page 8: Discussing Sustainability and Climate Change

Setting expectations…

Karin Kirk, We Need to Talk webinar 10/10/19

Page 9: Discussing Sustainability and Climate Change

Karin Kirk, We Need to Talk webinar 10/10/19

How can we build trust and have open and meaningful dialogue?

Page 10: Discussing Sustainability and Climate Change

This Photo by Unknown Author is licensed under CC BY-NC

Example:

An employee who bikes to work daily bumps into a colleague at an early morning work event. They live in the same neighborhood.

Colleague: Good morning! It looks like you biked in this morning!

Cyclist: I did, I actually bike to work everyday. Do you bike to work?

Colleague: Wow, good for you. No, I don’t ride my bike to work.

Cyclist: Well you live so close to work, it would be so easy for you. You should really give it a try.

What do you think the colleague’s response will be? How could this conversation have gone differently?

Page 11: Discussing Sustainability and Climate Change

Okay, let’s talk! Where to start…See what bubbles up in your natural conversation and identify things you all have in common:• What sustains us sustains us all: good health, food, water, clean air• No one is trying to be wasteful• Saving energy saves money and resources• Jobs are important• Community is key/pride in the place we live• We all live on Earth• We are parents or care about the health of future generations• A love for the outdoors and nostalgia for the past

Page 12: Discussing Sustainability and Climate Change

Challenges:1) Sustaina…what?

There’s no perfect definition of sustainability, but the Sustainable Development Goals are a good starting point and offer plenty to talk about that goes beyond climate change. The things that sustain you sustains us all.

The United Nations’ Sustainable Development Goals (SDGs) are a universal call to action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity.

Page 13: Discussing Sustainability and Climate Change

Challenges:2) I don’t believe in climate change.“The way our identities work, it’s like a jigsaw puzzle. You take one piece out and you just can’t put another piece in. So you have to rearrange the entire thing, or it just doesn’t fit anymore.” –John Kaiser

– John Kaiser, from the article “Former climate ‘denier’ regrets ‘how wrongheaded but certain I was,’” Yale Climate Connections, April 15, 2019

Climate change is not a belief system, it is something we know is taking place due to

research, data and observations. Climate change is

more similar to the law of gravity and than it is to belief systems politics and religion.

Page 14: Discussing Sustainability and Climate Change

Challenges:What can we see/hear/experience that’s real?• Farming in PA is hurting the fishing industry in the Chesapeake• It’s raining more and flood insurance is going up• Food prices are going up as droughts and floods affect reliability of

crops• Coal miners are losing their jobs as other energy sources are entering

the market• Increase in Lyme’s disease in Pennsylvania

These issues affect people’s health, living conditions and our economy. What can we do to help?

Page 15: Discussing Sustainability and Climate Change

Example:

In response to rollback on environmental regulations:

Frank: Stop with all the drama…I thank God for President Trump everyday!

Karin: Frank, good for you, but many of us don’t share those views. Watching the environment that sustains us all get

dismantled piece-by-piece is pretty awful. People who care about clean water, clean air, and public health are

justifiably upset about this.

Frank: Global warming is a hoax, Karin, I just saw a petition where over 30,000 thousand climate scientists signed a

petition agreeing on this

Karin: Frank, I’m sure dealing with factual information is important to you, and what you said about climate scientists

disagreeing about climate change is completely false. Anyone could sign that petition and very few people who signed

it are actual climate scientists. In fact the Spice Girls and many other fictional names are on the list. The petition is

meaningless and is meant to intentionally misinform people. I know I don’t like to be misinformed, and since you

probably don’t like to be either, you may want to stop citing that petition and get your information from more

scientific sources. Scientists agree that climate change is happening and are working hard everyday to find ways to

mitigate and adapt to its effects.

Page 16: Discussing Sustainability and Climate Change

Frank: Well even if global warming is happening, it’s just the Earth’s natural process. Taxing everyone and everything isn’t going to change that, it’s only going to deplete our bank accounts!

Karin: I completely agree that taxes aren’t necessarily the answer. Can you think of other ways to slow down pollution and the impacts of a warming climate? I think it would be great if we stopped subsidizing fossil fuels. Why should you and I give our money to hugely profitable industry. And now that renewable energy is actually cheaper than fossil fuels, that helps all of our wallets when we have more efficient ways to heat our homes and power our vehicles.

Frank: I get what you’re saying but you can’t rely on wind and solar energy, it’s just not dependable. And when you look at the energy it takes to build wind turbines and the maintenance and installation, it adds up fast!

Page 17: Discussing Sustainability and Climate Change

Karin: Actually a wind turbine pays back 18 to 20 times the energy it takes to maintain and build it, and solar energy can be used to heat molten salt which can store heat really well. Americans are proven innovators and problem solvers and I look forward to seeing the U.S. compete in these market. It’s a great opportunity for our country to be recognized leaders in the clean energy industry.

Frank: Agreed. Just no more taxes because that just makes us less competitive in the world market.

Karin: Agreed. This was fun, Frank, and I appreciate your point of view, thanks for sharing your thoughts with me. I think we both agree that there are ways to pollute less without raising taxes in this country.

Frank: Thanks Karin. It’s always fun to learn new things.

Page 18: Discussing Sustainability and Climate Change

3) There’s no point and there’s nothing we can do anymore. It’s…all…over…

Coping mechanisms for hopelessness, despair and worry:Coping Mechanism/Efficacy

Personal Well-Being Environmental Efficacy & Engagement

Emotion-focused coping X

Meaning-focused coping X X

Problem-focused coping X

Maria Ojala, Young People and Global Climate Change: Emotions, Coping and Engagement in Everyday Life, first online August 2, 2016

Page 19: Discussing Sustainability and Climate Change

Let’s talk recycling

with Lydia!

Page 20: Discussing Sustainability and Climate Change

Congrats! Having this conversation made a difference• You sent a social signal just by discussing this topic today!• Continue speaking with your friends and family who are paying

attention to what their friends and family are doing. • Don’t expect immediate change in the span of your conversation• Understand when it’s time to move on to another topic• Can you write down 3-5 names of people who you can talk to about

climate change• Not sure where to start? Try “How do you feel about climate

change?”

Page 21: Discussing Sustainability and Climate Change

Thank you, let’s talk!

Andrea Murrell, Communications SpecialistSustainability Institute

[email protected]